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AB Tasty vs Amazon Personalize

Both stand on personalization software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

AB Tasty

Free trial AndroidAPIExtension+4

AB Tasty combines experimentation and rollout tools with personalization, feature management, and analytics across web and mobile. Its plans differ in workspace, domain, and support allowances, while pricing is available only on request.

Visit AB Tasty

Amazon Personalize

Free plan AndroidAPIiPhone+1

Amazon Personalize provides recommendation and segmentation capabilities with real-time and batch delivery. Review the free-tier allowances and pay-as-you-go operation rates when estimating its fit.

Visit Amazon Personalize

The facts

AB TastyAmazon Personalize
Free planA free trialYes
Open sourceNoNo
Runs onAndroid, API, Extension, iPhone, Mac, Self-hosted, WebAndroid, API, iPhone, Web
Lowest paid planBasic: €15,000 a yearSee the plans
Plans published54
MakerNot publishedNot published
Websitewingify.comaws.amazon.com
On personalization software#4 of 25#1 of 25

AB Tasty: what it does well

  • Includes A/B/n, split URL, and multivariate tests
  • Growth lists unlimited experiments, variations, and metrics
  • Documented SDKs cover web, mobile, and server environments
  • Enterprise lists SSO, API access, and self hosting

What to know first

  • Pricing is available on request
  • Growth lists one workspace and one domain
  • Trial lasts 30 days

Amazon Personalize: what it does well

  • Supports real-time and batch recommendations.
  • Offers seven listed recommendation types.
  • User-personalization recipe supports up to 3 billion interactions.
  • Search-ranking plugin integrates with OpenSearch v2.9 and above.
  • Models are not shared across AWS accounts or Amazon business units.

What to know first

  • Free tier lasts only for the first two months of usage.
  • Pay-as-you-go unit rates vary by operation.
  • No experimentation or visual editor is listed.

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