Funnelytics

Funnelytics is a web-based journey mapping and analytics platform for marketers who need to plan funnels and connect performance data to the customer path. Its strongest case is the combination of forecasting and step-level measurement; teams that require a contractual uptime commitment or formal security certification should look elsewhere.

Overview

Funnelytics brings funnels, emails, ads and on-site flows into a drag-and-drop canvas, then attaches performance data to individual steps. That makes it more useful for diagnosing a journey than a diagram alone: teams can see conversion, revenue and drop-off along the path. Forecasts for traffic, conversions and revenue, including best- and worst-case scenarios, help marketers compare plans before launch.

Funnelytics Ecom is a distinct offering for Shopify customer journeys and lifetime value, tracing activity from first click through repeat purchase. It connects Shopify, Klaviyo, Meta Ads, Google Ads and TikTok Ads. The separate free Shopify app has read-only store access, a sensible low-commitment entry point for stores exploring the service.

Key features

Map, forecast and measure

Mapping, projections and step-level analytics make Funnelytics particularly relevant to marketing strategists and lead-generation teams. The visual map can serve both as a planning surface and a way to inspect where customers drop off. It is less compelling if the need is only to draw journeys, without forecasting or performance data.

Marketing connections and controls

Performance Business lists connections to Zapier, Webhooks, Google Ads, Meta, HubSpot, GoHighLevel and Shopify. These make that tier relevant to teams connecting campaign and customer data, though the integrations are reserved for its higher-priced plan. Ecom says it uses 256-bit encryption and read-only access. Funnelytics says customers own their Merchant Data and that it claims no ownership in it, but it does not currently hold SOC 2 or ISO 27001 certification. Its terms also make no uptime or availability commitment and offer no service-level agreement, a significant qualification for businesses relying on consistent access.

Pricing

Funnelytics uses a freemium model, with paid plans from $39/mo. The free Funnelytics Shopify app costs nothing, requires no credit card and provides read-only store access. It is suited to stores starting with Shopify data, but is separate from the paid mapping and performance plans.

• Map Pro — $39 a month: Free for 7 days, then $39 per month. It includes unlimited canvases, tags and collaborators, plus more than 100 funnel templates. This is the clearest fit for marketing strategists who want to plan and forecast journeys; it does not include the automatic tracking and monitoring features named on Performance Pro.
• Performance Pro — $129 a month: Free for 14 days, then $129 per month. Automatic tracking across multiple domains, forms and calendars, KPI monitoring and alerts, Zapier and Webhooks make it a better fit for marketing professionals seeking lead-generation insights. The price is substantially higher than Map Pro, so it makes sense when ongoing tracking and alerts matter.
• Performance Business — $349 a month: Free for 14 days, then $349 per month. Vision AI, purchase, deal and custom event tracking, multiple business workspaces and ad account connections target broader business needs. Its listed integrations suit teams connecting several marketing systems, but the jump in monthly cost calls for a need for those business-level capabilities.

The plans specify trial lengths and renewal prices, but no seat or usage caps are stated for the performance tiers. Map Pro explicitly allows unlimited collaborators. Choose the plan around whether the priority is journey planning, lead-generation tracking or multi-workspace business analysis.

Platforms

Funnelytics is available on the web. The Shopify app is a separate offering with read-only store access.

Who it's for

Map Pro best suits marketing strategists who want to lay out and forecast customer journeys. Performance Pro is aimed at marketing professionals who need lead-generation insight through automatic tracking and KPI alerts. Ecommerce teams focused on Shopify paths and lifetime value may find Ecom relevant, while teams with strict availability or certification requirements should weigh the stated service and security limitations before adopting it.

Pros and cons

• Pro: Forecasting and step-level conversion, revenue and drop-off data connect pre-launch planning with later journey analysis.
• Pro: Map Pro includes unlimited canvases, tags and collaborators, making it suitable for teams sharing many journey maps.
• Pro: The free Shopify app has no credit-card requirement and read-only store access.
• Con: Automatic multi-domain tracking, KPI monitoring and alerts begin at Performance Pro, at $129 a month.
• Con: Performance Business costs $349 a month, placing its broader tracking and workspace tools at a high monthly commitment.
• Con: There is no uptime commitment or service-level agreement, and Funnelytics does not currently hold SOC 2 or ISO 27001 certification.

Alternatives

For a wider field of options, browse Customer Journey Mapping Software or Conversion Rate Optimization Software.

• CX Impact is a free, MIT-licensed project for teams that want an open-source option; AI agent and model usage depends on the user's plan.
• Milkymap suits a single-user journey-mapping workflow, with a free basic plan and a €9 a month single-user Pro plan for consultants.
• Custellence is a web alternative with a free tier limited to one workspace, two users and two journey maps, or a $199 a month Collaborate plan with unlimited users, maps and viewers.
• Customer Journey App offers a manual-mapping free tier for one user and three maps, with export formats and version snapshots; its Starter plan costs €29 a month.
• Diagramium is a free web option for building and presenting charts, including export to PNG or PDF without an account.
• IteroJM has a free Starter tier capped at one journey map, persona, metric and manager seat; its Pro tier costs $49 a month.
• JourneyIQ offers a free Starter tier for one journey and five stages, with three AI scans per month; Growth costs $49 a month and removes journey and stage limits.
• JourneyTrack is another web-based journey mapping option.

Verdict

Funnelytics is a strong choice for marketers who want journey maps to do more than illustrate a funnel: its forecasting and step-level analytics connect planning to performance. Map Pro is the practical starting point for strategy work, while lead-generation teams should consider whether Performance Pro's tracking and alerts justify its higher price. Look elsewhere if an uptime commitment or SOC 2 or ISO 27001 certification is a requirement.