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Popup Maker

Free plan Open source APIExtensionSelf-hostedWeb

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Popup Maker's own site

What Popup Maker is

Popup Maker is a WordPress plugin for creating popups, overlays, and opt-in forms to support email-list growth, conversions, and site interactions. Formats include slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, and tooltips. Triggers include time delays, clicks, exit intent, scrolling, and inactivity. The free plan costs nothing and includes unlimited popups, themes, impressions, and views, along with click-open and time-delay triggers and content-based targeting. Pro is $59.40 a year for the first year, then $99/year; it adds advanced analytics, CTA management, FluentCRM integration, advanced targeting, exit-intent, and scroll triggers. Pro+ is $149.40 a year for the first year, then $249/year, and adds revenue attribution, ecommerce features for WooCommerce and Easy Digital Downloads, LifterLMS automation, a revenue dashboard, and ROI reports. The plugin lists integrations across builders, forms, CRM, automation, ecommerce, membership, and learning systems. Some form behaviors may not work with every form.

Who it suits

Popup Maker may suit WordPress site owners who want configurable popup formats and triggers for email capture or site interactions. Its free plan covers basic popup needs, while paid plans add analytics, targeting, and ecommerce-related features.

What it does well

  • Free plan includes unlimited popups and themes.
  • Supports multiple popup formats and triggers.
  • Free version includes content-based targeting.
  • Pro+ includes revenue attribution and a revenue dashboard.
  • Integrations include Elementor, WooCommerce, and LifterLMS.

What to know first

  • Some form-related behavior may not work with every form.
  • Pro costs $59.40 a year the first year, then $99/year.
  • Pro+ costs $149.40 a year the first year, then $249/year.

Limits

The Free plan is limited to click-open and time-delay triggers, content-based targeting, and form plugin integration. Pro and Pro+ list single-site licensing; Pro+ includes advanced features such as revenue attribution and ecommerce functionality.

Plans

PlanBilled and limitsPrice
FreeNo time limit; core WordPress plugin · Unlimited popups · Unlimited impressions · Limited feature setFree
Pro+$149.40 first year, then $249/year; auto-renews until canceled · Everything in Pro · Revenue attribution · WooCommerce and EDD ecommerce integration · LifterLMS integration · Purchase-history conditions · ROI reports$149.40 a year
Pro$59.40 first year, then $99/year; auto-renews until canceled · Unlimited popups · Unlimited impressions · Advanced analytics · Advanced targeting · Exit-intent and scroll triggers · FluentCRM integration$59.40 a year

As wppopupmaker.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit https://wppopupmaker.com/.
  2. Choose the Free, Pro, or Pro+ plan.
  3. Use the WordPress plugin on a self-hosted or web platform.
  4. Create a popup using a supported format and choose its trigger.
  5. Connect compatible page builder, form, CRM, ecommerce, or learning integrations as needed.

Verdict

Popup Maker offers a free starting point and paid tiers that add analytics, targeting, and revenue features. Check form compatibility and the renewal price before choosing a plan.

Questions

Is Popup Maker free?

Yes. Its Free plan costs nothing and includes unlimited popups, themes, impressions, and views.

How much do the paid plans cost?

Pro is $59.40 a year for the first year, then $99/year, billed once per year until cancelled. Pro+ is $149.40 a year for the first year, then $249/year, billed once per year until cancelled.

Which platforms does it support?

Popup Maker is listed for self-hosted and web platforms, and is a WordPress plugin.

What integrations are named?

Named integrations include Elementor, Gutenberg, Bricks, WooCommerce, Easy Digital Downloads, and LifterLMS. The site also lists integrations across page builders, forms, CRMs, automation, ecommerce, membership, and learning management systems.

Does it include analytics?

Premium plans offer analytics. Pro+ adds popup-to-purchase revenue attribution and a revenue dashboard.

Is there a free trial?

No. The listed free option is the Free plan; paid extensions or bundles have a 30-day money-back guarantee.

Facts from Popup Maker's own pages

Analytics
Conversion analytics report popup views, interactions, conversions and revenue attribution in dashboards, with advanced reporting in paid plans. · wppopupmaker.com, 15 Oct 2026
API
Popup Maker exposes a public PHP form-integration API with interfaces and integration classes that third-party WordPress plugins can implement. · olddocs.wppopupmaker.com, 15 Oct 2026
Audience
The maker says Popup Maker is used by more than 780,000 people and businesses and positions it for subscribers, site interaction, and WordPress popup use cases. · wppopupmaker.com, 30 Sept 2026
Changelog: August 3, 2026
Version 1.24.0 added the free Popup Maker Debug Tools Chrome extension and hardened subscriber pagination against XSS. · wordpress.org, 15 Oct 2026
Changelog: June 28, 2026
Version 1.23.0 added a privacy option to disable URL tracking parameters and improved popup preview and analytics behavior. · wordpress.org, 15 Oct 2026
Company
Code Atlantic LLC is the company behind Popup Maker; LinkedIn lists it as a privately held software-development firm with 2–10 employees. · linkedin.com, 15 Oct 2026
Company headquarters and founding
LinkedIn lists headquarters in East Palatka, Florida, and a 2019 founding; Code Atlantic's own history says it was formally founded in May 2019. · linkedin.com, 15 Oct 2026
Design controls
The feature set supports custom size, position, animation, overlays, slide-outs, notification bars, floating stickies, loading screens, video lightboxes and tooltips. · wppopupmaker.com, 15 Oct 2026
Documentation depth
The documentation hub lists 63 usage articles, 47 troubleshooting articles, 50 extension articles, 15 advanced guides and dedicated developer documentation. · wppopupmaker.com, 15 Oct 2026
Ecommerce
WooCommerce and Easy Digital Downloads integrations support product targeting, cart recovery, discount automation and purchase attribution, with advanced functions in Pro+. · wppopupmaker.com, 15 Oct 2026
Examples
Named integrations include Elementor, Gutenberg, Bricks, WooCommerce, Easy Digital Downloads, and LifterLMS. · wppopupmaker.com, 30 Sept 2026
Form compatibility limit
Some features, such as detecting a completed form submission to close a popup, may not work with every form. · wppopupmaker.com, 30 Sept 2026
Form integrations
Documented integrations include Ninja Forms, Gravity Forms, Contact Form 7, WPForms, Caldera Forms, MailChimp for WordPress, Forminator, HappyForms, Bit Form, HTML Forms and Beaver Builder Forms. · olddocs.wppopupmaker.com, 15 Oct 2026
Headquarters
Florida, USA · wppopupmaker.com, 28 Sept 2026
Integrations
The site lists integrations spanning page builders, form plugins, CRMs, automation tools, ecommerce, membership, and learning management systems. · wppopupmaker.com, 30 Sept 2026
JavaScript extensibility
Developers can call the PUM.open() JavaScript API, bind popup events and add custom JavaScript through WordPress hooks. · wppopupmaker.com, 15 Oct 2026
License
The plugin repository states GPLv2 or later, and the vendor terms apply GPL version 2 or later to the plugin and extensions unless otherwise stated. · github.com, 15 Oct 2026
Limit: caching
A G2 reviewer says site-cache clearing was sometimes needed before popup changes became visible. · g2.com, 15 Oct 2026
Limit: customization depth
Capterra reviewers ask for more styling options that do not require CSS and more customization choices. · capterra.com, 15 Oct 2026
Limit: premium gating
A G2 reviewer notes that geotargeting and exit-intent are reserved for paid plans. · g2.com, 15 Oct 2026
Limit: reliability and scheduling
A Capterra reviewer reports that showing-frequency spacing and scheduled popup behavior sometimes failed. · capterra.com, 15 Oct 2026
LMS integration
The Pro+ tier includes LifterLMS automation for course enrollment, certificates and achievements. · wppopupmaker.com, 15 Oct 2026
Ownership history
Code Atlantic says it took ownership of Popup Maker along with Ahoy, Content Control and User Menus when it was founded. · code-atlantic.com, 15 Oct 2026
Page-builder integrations
The integrations directory lists Elementor, Bricks, Divi, Visual Composer, SiteOrigin, Brizy and other builders. · wppopupmaker.com, 15 Oct 2026

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