Cohiva Campaign

Cohiva Campaign is a web-based marketing operations product for coordinating campaigns, approvals and brand standards. It is best suited to marketing, brand and compliance teams in regulated or multi-location organisations, including franchises and agencies. Its combination of planning and checklist-based AI scanning is useful for keeping distributed work on track, but it does not transfer responsibility for regulatory outcomes away from the marketer.

Overview

Campaign brings campaign planning and execution into a shared workspace: teams can see work on a unified calendar, track its progress on kanban boards and route it through multi-stage approvals. Brand standards and a customer-defined compliance checklist add controls before work goes live. That makes the product a good fit when coordination across people or locations is the core problem; it is less compelling for teams seeking a guarantee of regulatory compliance.

Key features

Planning and workflow

The unified calendar covers campaigns and activities, while boards show work that is in progress, waiting or done. Together, they give teams a calendar-level view of upcoming work and a status view of execution. Multi-stage approvals can put the right people in the sign-off path before launch, which is useful when campaigns need review across marketing, brand and compliance.

Brand and compliance controls

Campaign keeps brand standards central so outlets and agencies can produce consistent work across locations. Its AI compliance scan checks campaigns against the customer's own checklist before they go live, helping teams catch issues earlier. That is a useful process gate, not a regulatory assurance: Cohiva says the scan does not guarantee any regulatory outcome, and the marketer remains responsible for the final result.

Franchise and suite use

Franchisees can run local marketing within guardrails through the shared calendar, approvals and compliance scanning. Campaign also shares an identity, data layer and control plane with the Cohiva suite, which may suit organisations adopting more than one Cohiva product.

Pricing

Campaign is paid, with a free trial. The Campaign plan is $149 a month, billed from $149/mo. It includes campaign planning and approval workflows, making it the straightforward fit for teams that need both coordination and review gates. Cohiva says its products require no credit card, can be started as a single product and can be cancelled anytime.

There is no free plan described, and a lower-priced tier is not offered. Teams that only need a calendar or basic status tracking would be paying for a broader workflow than they may need.

Platforms

Campaign runs on the web. That suits teams coordinating across locations without tying the workflow to a single desktop platform.

Who it's for

Campaign is aimed at marketing, brand and compliance teams in regulated and multi-location operations, including franchises and agencies. It is most relevant where local execution needs to stay within central brand standards and pass defined checks before launch. A marketer looking for automated sign-off as a substitute for regulatory judgment should look elsewhere or retain human review: the final responsibility remains theirs.

Pros and cons

Pros

• One workflow for planning and sign-off: Calendar, kanban boards and multi-stage approvals connect scheduling with execution and review.
• Controls for distributed brands: Central standards and customer-defined checklist scanning help franchises, outlets and agencies keep local work within guardrails.
• Low-friction start: The product can be started on its own without a credit card, and Cohiva says subscriptions can be cancelled anytime.

Cons

• No compliance guarantee: The scan can help catch checklist issues, but does not assure a regulatory outcome or remove marketer responsibility.
• Paid entry point: The plan starts at $149 a month, with no free plan or cheaper tier described for teams needing only basic coordination.
• Seat and trial terms are unclear: No seat allowance, usage quota or trial duration is given, making it harder to assess fit for a large team before committing.

Alternatives

Browse Marketing Resource Management Software for more options in the category. Choose Sesimi if custom licensing with preset volumes and optional add-ons or usage-based charges for integrations, asset hosting and compliance checks better fits your buying needs. Upland Cimpl and Screendragon are paid web alternatives.

Simple Asset Manager is a paid web option positioned for small creative teams, agencies, SMEs and enterprise users. Consider IntelligenceBank Marketing Operations if a custom quote and a package that includes Digital Asset Management suit your requirements. Proof MRM offers SMB pricing at $29 a month per seat in an annual contract, or Enterprise pricing at $49 a month per seat in an annual contract; it may suit buyers comparing seat-priced options. Annum has a Starter plan at $99 a month billed annually at $1,188, with monthly subscriptions at $116 per month, and includes 10 users and one unified calendar. Aprimo is another paid alternative, with a Standard Package focused on digital asset management, search and metadata management, and asset organisation, retrieval and sharing.

Verdict

Choose Cohiva Campaign if your marketing operation needs a shared plan, staged approvals and central brand and checklist controls for work across locations. Its strongest case is giving franchisees and distributed teams room to execute locally within a common process. Look elsewhere if you need a regulatory guarantee, or if the $149.00 USD monthly entry point is too much for basic campaign coordination.