Best Marketing Automation Software in 2026
Updated
131ranked
7free plans on this page
$0.17/molowest paid tier
12 Oct 2026last checked
8 of 17 with known pricing have a free tier;0 of 1 with known code status publish open-source code;0 apps show full bars: free, open, on most devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 26 | FreshsalesWeb · Android · iPhone · API · Extension | Three bars | 3 of 6 | $9/mo | 6.6 | ||
| 27 | SailthruWeb · Android · iPhone · API | One bar | 3 of 6 | 6.5 | |||
| 28 | OmetriaWeb · Android · iPhone · API | Two bars | 3 of 6 | 6.5 | |||
| 29 | ZixflowWeb · Android · iPhone | Three bars | 3 of 6 | $39/mo | 6.5 | ||
| 30 | BenchmarkONEWeb · Android · iPhone · API | Three bars | No | 3 of 6 | Free | 6.5 | |
| 31 | Zoho Marketing PlusWeb | One bar | No | 1 of 6 | $30/mo | 6.4 | |
| 32 | Zoho Marketing AutomationWeb | One bar | No | 1 of 6 | 6.4 | ||
| 33 | Salesforce Marketing Cloud EngagementWeb · API | One bar | No | 1 of 6 | $2,000/mo | 6.4 | |
| 34 | Salesforce Marketing Cloud Account EngagementWeb · API | One bar | No | 1 of 6 | $1,250/mo | 6.4 | |
| 35 | OptimoveWeb · Android · iPhone · API | Two bars | 3 of 6 | 6.4 | |||
| 36 | Acquia Campaign StudioWeb · API | One bar | 1 of 6 | 6.4 | |||
| 37 | VBOUTWeb · API | One bar | 1 of 6 | Free | 6.4 | ||
| 38 | Marketing OptimizerWeb | Two bars | 1 of 6 | $249/mo | 6.4 | ||
| 39 | Salesforce Account EngagementWeb | One bar | No | 1 of 6 | $1,250/mo | 6.3 | |
| 40 | Bloomreach EngagementWeb · API | One bar | No | 1 of 6 | 6.3 | ||
| 41 | CleverTapWeb · Android · iPhone · API | Two bars | No | 3 of 6 | $85/mo | 6.3 | |
| 42 | E-goiWeb | One bar | 1 of 6 | 6.3 | |||
| 43 | BlueshiftWeb · API | One bar | No | 1 of 6 | $1,250/mo | 6.2 | |
| 44 | Netcore Customer EngagementWeb · API | One bar | 1 of 6 | 6.2 | |||
| 45 | Customer.ioWeb · Android · iPhone | Two bars | No | 3 of 6 | $100/mo | 6.2 | |
| 46 | Oracle ResponsysWeb · Android · iPhone · API | One bar | 3 of 6 | $0.17/mo | 6.2 | ||
| 47 | Brevo ConversationsWeb · Android · iPhone | Three bars | 3 of 6 | $15/mo | 6.2 | ||
| 48 | LayersWeb · Android · iPhone · API | Three bars | 3 of 6 | $49/mo | 6.2 | ||
| 49 | Togile CRMWeb · Android · iPhone · API | Three bars | 3 of 6 | ₹3,000/mo | 6.2 | ||
| 50 | DotdigitalWeb · API | One bar | 1 of 6 | 6.1 |
Compare all 25 in a table
| # | App | Score | Free plan | From | Free plan | Paid from | Email automation | Customer journeys |
|---|---|---|---|---|---|---|---|---|
| 26 | Freshsales | 6.6 | Free plan | $9/mo | Yes | $15/mo | Yes | Yes |
| 27 | Sailthru | 6.5 | Yes | |||||
| 28 | Ometria | 6.5 | ||||||
| 29 | Zixflow | 6.5 | Free plan | $39/mo | Yes | $39/mo | ||
| 30 | BenchmarkONE | 6.5 | Free plan | Free | Yes | |||
| 31 | Zoho Marketing Plus | 6.4 | No | $30/mo | No | $25/mo | Yes | Yes |
| 32 | Zoho Marketing Automation | 6.4 | No | No | $14/mo | Yes | Yes | |
| 33 | Salesforce Marketing Cloud Engagement | 6.4 | No | $2,000/mo | No | $2,000/mo | Yes | Yes |
| 34 | Salesforce Marketing Cloud Account Engagement | 6.4 | No | $1,250/mo | No | $1,250/mo | Yes | Yes |
| 35 | Optimove | 6.4 | Yes | Yes | ||||
| 36 | Acquia Campaign Studio | 6.4 | Yes | Yes | ||||
| 37 | VBOUT | 6.4 | Free plan | Free | Yes | Yes | ||
| 38 | Marketing Optimizer | 6.4 | Free plan | $249/mo | Yes | $249/mo | ||
| 39 | Salesforce Account Engagement | 6.3 | No | $1,250/mo | No | $1,250/mo | Yes | Yes |
| 40 | Bloomreach Engagement | 6.3 | No | No | Yes | Yes | ||
| 41 | CleverTap | 6.3 | No | $85/mo | No | Yes | Yes | |
| 42 | E-goi | 6.3 | Yes | $11.75/mo | Yes | |||
| 43 | Blueshift | 6.2 | No | $1,250/mo | No | Yes | Yes | |
| 44 | Netcore Customer Engagement | 6.2 | No | Yes | Yes | |||
| 45 | Customer.io | 6.2 | No | $100/mo | No | $100/mo | Yes | Yes |
| 46 | Oracle Responsys | 6.2 | $0.17/mo | Yes | Yes | |||
| 47 | Brevo Conversations | 6.2 | Free plan | $15/mo | Yes | |||
| 48 | Layers | 6.2 | $49/mo | Yes | $49/mo | |||
| 49 | Togile CRM | 6.2 | Free plan | ₹3,000/mo | Yes | |||
| 50 | Dotdigital | 6.1 | No | Yes |
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