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Oracle Responsys

by Oracle Responsys

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What Oracle Responsys is

Oracle Responsys is a SaaS campaign-management platform for B2C marketing teams. It combines campaign data integration, audience segmentation, content and form development, testing, launch, and reporting. Marketers can send personalized campaigns through email, SMS, mobile push, and web push. The code-optional email designer supports personalization and device previews, while Audience Designer builds audiences from customer segments and filters recipients. Multivariate testing supports up to eight creative variations. Advanced Intelligence includes AI-enabled segmentation, look-alike modeling, fatigue analysis, and selecting a campaign, channel, and delivery time. Responsys provides REST, SOAP, asynchronous, and event-notification APIs, plus apps connecting programs to external systems. Security controls include role-based access, SAML 2.0 single sign-on, IP allowlisting, data redaction, and encryption at rest. It runs in a standard browser. Pricing is $2 a year, billed annually per 1,000 interactions, with a 100,000-interaction minimum.

Who it suits

It is intended for B2C marketing teams coordinating personalized campaigns across several channels and customer lifecycles. Organizations needing APIs, external integrations, and browser-based SaaS delivery may suit its model.

What it does well

  • Email, SMS, mobile push, and web push campaigns
  • Audience segmentation and recipient filtering
  • Testing supports up to eight variations
  • Multiple documented API styles
  • Role-based access and encryption at rest

What to know first

  • Pricing has a 100,000-interaction minimum
  • Some SMS and push features require account enablement
  • Pricing is billed annually
  • Requires a standard web browser

Plans

PlanBilled and limitsPrice
Marketing Automation Responsys Enterprise Cloud ServiceAnnual; per 1,000 interactions, with a minimum quantity of 100,000 · Email, SMS, FS SMS, App, and Web Push interactions; Full-Serve SMS is counted separately$2 a year

As oracle.com lists them, read 12 Oct 2026. The maker's own page has the final word.

Verdict

Responsys provides broad cross-channel campaign tools, audience controls, testing, integrations, and security settings for B2C teams. The interaction minimum and feature-enable requirements are important planning details.

Facts from Oracle Responsys's own pages

AI and optimization
Advanced Intelligence features include AI-enabled segmentation, look-alike modeling, fatigue analysis, and selecting a campaign, channel, and email delivery time. · oracle.com, 12 Oct 2026
APIs
Oracle provides REST, SOAP, asynchronous, and event notification API documentation for Responsys integrations. · docs.oracle.com, 12 Oct 2026
Audience targeting
Audience Designer assembles audiences from customer segments and lets marketers filter out recipients. · oracle.com, 12 Oct 2026
Campaign management
It provides a graphical interface and tools for campaign data integration, segmentation, content and form development, testing, launch, and reporting. · docs.oracle.com, 12 Oct 2026
Channels
Responsys supports email, SMS, mobile push, and web push campaigns. · oracle.com, 12 Oct 2026
CRM integrations
multiple · oracle.com, 20 Sept 2026
Customer journeys
Yes · oracle.com, 20 Sept 2026
Data protection
Responsys documents data redaction for personally identifiable information and encryption at rest using Oracle Transparent Data Encryption. · docs.oracle.com, 12 Oct 2026
Deployment
Responsys is provided as SaaS and requires a standard web browser rather than special client software. · docs.oracle.com, 12 Oct 2026
Email automation
Yes · oracle.com, 20 Sept 2026
Email campaigns
Its code-optional email designer supports personalization and device previews. · oracle.com, 12 Oct 2026
External integrations
Responsys apps can call external systems from programs, including Facebook Custom Audiences, and Oracle lists Magento Connector and Pinterest Widget apps. · docs.oracle.com, 12 Oct 2026
Lead capture forms
Yes · oracle.com, 20 Sept 2026
Founded
1977 · oracle.com, 19 Oct 2026
Headquarters
Austin, Texas, USA · oracle.com, 19 Oct 2026
Integration options
Responsys documentation describes integrations with Oracle Retail Customer Engagement, Adobe Analytics, CX Audience, Oracle Infinity, and Oracle Content Management. · docs.oracle.com, 12 Oct 2026
Integrations
Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace. · docs.oracle.com, 12 Oct 2026
Intended users
Oracle describes Responsys as campaign management for B2C marketing teams. · docs.oracle.com, 12 Oct 2026
Notable access requirement
Responsys SMS, push, and other program features may require the relevant feature to be enabled for the account. · docs.oracle.com, 12 Oct 2026
Pricing model
Oracle’s price list says interactions include email, SMS, and mobile app messages and are purchased based on annual usage; it does not establish a single base subscription price on the cited page. · oracle.com, 12 Oct 2026
Product purpose
Oracle Responsys helps B2C marketing teams design and deliver personalized customer experiences across devices, channels, and lifecycles. · docs.oracle.com, 12 Oct 2026
Purpose
Oracle Responsys is a cross-channel campaign management platform for B2C marketing teams to create targeted audiences and deliver personalized messages in near real time. · docs.oracle.com, 12 Oct 2026
Secure transfer
Responsys REST APIs use HTTPS, and Connect supports SCP or SFTP transfers and PGP/GPG file encryption. · docs.oracle.com, 12 Oct 2026
Security
Security features include access controls, data redaction, encryption at rest, HTTPS REST APIs, and secure file transfer options. · docs.oracle.com, 12 Oct 2026

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