Freedom251 › Marketing Automation Software
ActiveTrail
by ActiveTrail
What ActiveTrail is
ActiveTrail is a cloud marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp, and push notifications. Its email tools include templates, personalization, reporting, bounce management, send-time prediction, and A/B testing. Visual workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. Marketers can create landing pages, signup forms, popups, and online surveys. Listed integrations include Zapier, Salesforce, PayPal, Facebook Lead Ads, WordPress Contact Form 7, and a REST API with webhooks. ActiveTrail states that its information security management system complies with ISO 27001. The service runs on web, Android, iOS, and API connections; its mobile reporting app requires an active account. Basic support includes chat and email, while Premium adds priority support and a dedicated account manager. The paid service has no free plan but offers a 30-day demo without a credit card. Basic, Plus, and Premium plans support one, up to 10, and unlimited users; prices vary by contact count.
Who it suits
ActiveTrail suits businesses from startups to large companies that need multichannel campaigns, automation, segmentation, landing pages, and reporting. Teams should match user allowances and contact-based pricing to their operation.
What it does well
- Automates email and multichannel journeys
- Includes segmentation and A/B testing
- Provides landing pages and surveys
- Offers REST API and webhooks
- 30-day demo needs no credit card
What to know first
- No free plan is available
- Prices vary with contact count
- Mobile reporting requires an active account
- User limits differ by plan
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| SMS package | per SMS; example package shows 19,500 SMS · SMS credits purchased separately | $0.11, paid once |
| Plus | paid yearly · includes Basic · social integration · mobile app · webhooks · scheduled FTP imports · Smart Pixel · ActiveCommerce · predictive delivery · 2FA/SFTP · up to 10 users | $14 a month |
| Premium | paid yearly · includes Plus · dedicated account manager · setup/migration/onboarding · monthly reviews · team training · priority support · unlimited users | $351 a month |
| Basic | paid yearly; 15% annual saving · up to 500 contacts · unlimited email sending · 1 user · landing pages · forms/popups · automation · surveys · API · Zapier · A/B testing | $9 a month |
As activetrail.com lists them, read 21 Oct 2026. The maker's own page has the final word.
Verdict
ActiveTrail combines multichannel messaging, visual automation, audience tools, landing pages, and integrations in one paid platform. Its trial, support tiers, security statement, and plan user limits help teams assess fit before selecting a contact-based package.
Facts from ActiveTrail's own pages
- A/B testing
- Yes · activetrail.com, 20 Sept 2026
- Analytics
- Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. · activetrail.com, 21 Oct 2026
- API authentication
- API access uses customer-created tokens that can be separately revoked, restricted by IP address and given expiration dates. · activetrail.com, 21 Oct 2026
- API documentation
- The online API reference explains functions, inputs and outputs and provides a test button for trying endpoints. · webapi.mymarketing.co.il, 21 Oct 2026
- Audience
- ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. · activetrail.com, 12 Oct 2026
- Automation
- Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. · activetrail.com, 12 Oct 2026
- Company founder and ownership
- Crunchbase lists Naor Mann as founder and CEO and describes the company as privately held. · crunchbase.com, 21 Oct 2026
- Company legal name
- Crunchbase identifies the legal entity as ActiveTrail Ltd. · crunchbase.com, 21 Oct 2026
- Developer SDKs
- The reviewed official materials describe REST endpoints and webhooks but do not list vendor-maintained language SDKs. · activetrail.com, 21 Oct 2026
- E-commerce
- ActiveCommerce connects store data so automations can target abandoned carts, inactive buyers and post-purchase behavior. · activetrail.com, 21 Oct 2026
- Email automation
- Yes · activetrail.com, 20 Sept 2026
- Email campaigns
- The service provides responsive email creation with professional templates, campaign sending and real-time performance reports. · activetrail.com, 21 Oct 2026
- Email tools
- Email features include templates, personalization, A/B testing, reporting, bounce management and send time prediction. · activetrail.com, 12 Oct 2026
- Founded
- ActiveTrail says it began in 2004 as a RealCommerce group side project. · activetrail.com, 21 Oct 2026
- Free plan
- No · activetrail.com, 20 Sept 2026
- GDPR controls
- The service documents consent capture, double opt-in, unsubscribe handling, data export and deletion assistance for GDPR workflows. · activetrail.com, 21 Oct 2026
- Headquarters
- Tel Aviv, Israel · activetrail.com, 28 Sept 2026
- Headquarters and size
- LinkedIn lists headquarters in Tel Aviv, Israel, and a company size of 51–200 employees. · linkedin.com, 21 Oct 2026
- Integrations
- Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. · activetrail.fr, 21 Oct 2026
- Landing pages
- ActiveTrail includes a landing-page builder with signup forms for lead capture. · activetrail.com, 21 Oct 2026
- Landing pages and surveys
- The platform includes landing pages, signup forms and popups, and online surveys. · activetrail.com, 12 Oct 2026
- Limit: API learning curve
- A Capterra reviewer reports that the API is technical and difficult for beginners to learn. · capterra.fr, 21 Oct 2026
- Limit: campaign history
- A reviewer complained that the interface did not expose a complete campaign history without using filters. · capterra.fr, 21 Oct 2026
- Limit: help content
- A Capterra reviewer says the Q&A and help section need improvement. · capterra.com.au, 21 Oct 2026
Where ActiveTrail stands on Freedom251
- Marketing Automation Software#33 of 130
- Email Marketing Software#94 of 187
- Email marketing tools#108 of 187