Lytics

Lytics is ranked #5 of 54 in customer data platforms on Freedom251. It runs on Android, API, iOS, Web. There is a free plan. A free trial is offered.

Lytics plans and pricing

All plans

Lytics Personalization Engine Free 100% free · website personalization · native WordPress and Drupal integrations lytics.com · 30 Sept 2026

Compared on customer data platforms

Free plan: Yes
Real-time profiles: Yes
Identity resolution: Yes
Audience activation: Yes
Data ingestion: both

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Lytics

Product: Lytics describes its xCDP as a platform for bringing customer data to content management systems to deliver personalized experiences across channels.
Core products: Lytics describes three products: Conductor for data infrastructure, Cloud Connect for reverse ETL, and Decision Engine for activation and decisioning.
Personalization: The Personalization Engine tailors website content, product recommendations, and user experiences using visitor behavior and preferences in real time.
Segmentation: Lytics supports dynamic audience segmentation based on behavioral cues, data science, and customer preferences.
Integrations: The integrations directory lists connections across categories including advertising, analytics, CRM, data warehousing, email, mobile, and web personalization.
AI: Lytics says its generative AI tools use OpenAI and Google Vertex AI for data mapping and enrichment, audience creation, and journey orchestration.
Privacy: Lytics says customers control which personal information sources and destinations they use, and that it does not sell PII or add third-party data except through customer-directed integrations.
Security: Lytics reports an independent SOC 2 Type II examination and regular independent penetration tests and vulnerability scans.
Deployment: Lytics describes multi-tenant, single-tenant private, and customer-tenant private-cloud deployment options on Google Cloud.
Support: Lytics offers Standard and Premium technical support; Premium adds faster initial response targets and access to a training video library.
Usage limits: The platform limits page says event ingress and trigger egress quotas depend on pricing.
Audience: Lytics presents the Personalization Engine as suitable for growing startups and enterprises.
Founded: 2013
Headquarters: United States
Price from: Free

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Where it ranks on Freedom251

Best Customer Data Platforms in 2026#5 of 54

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Sources

lytics.com/overview/· checked 30 Sept 2026
lytics.com/get-started/· checked 30 Sept 2026
lytics.com/personalizationengine/· checked 30 Sept 2026
lytics.com/features/· checked 30 Sept 2026
lytics.com/integrations/· checked 30 Sept 2026
docs.lytics.com/docs/privacy-and-data-protection· checked 30 Sept 2026
lytics.com/deployment· checked 30 Sept 2026
lytics.com/terms-of-service· checked 30 Sept 2026
docs.lytics.com/ml/docs/platform-limits· checked 30 Sept 2026