Freedom251 › Customer Segmentation Software
Hightouch
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Self-serve | 10 active syncs per month · Hourly sync frequency · 100,000,000 operations per month | On request |
| Basic Reverse ETL | Up to 2 active syncs · unlimited destinations · unlimited user seats | Free |
| Free | $0/mo · up to 1 destination · unlimited fields · Google SSO | Free |
| Starter | $350/mo · 2 destinations · 24h SLA | $350 a month |
| Pro | $800/mo · 4 destinations · 24h SLA | $800 a month |
| Composable CDP | Usage-based · unlimited user seats · advanced observability · enterprise security · dedicated expert support · custom SLAs | On request |
| Business | Contact · custom destinations · advanced SSO/RBAC · custom SLA · NetSuite/SFMC | On request |
| Agentic Marketing Platform | Pre-set amount of monthly personalized actions · integrations with any marketing platform · enterprise security · observability features | On request |
As hightouch.com lists them, read 20 Sept 2026. The maker's own page has the final word.
Facts from Hightouch's own pages
- Access controls
- Security controls include SAML SSO with SCIM support, role-based and row-level access, audit logs, approval flows, and Git rollback. · hightouch.com, 30 Sept 2026
- AI Decisioning
- AI Decisioning uses reinforcement learning to select next messages, channels and timing, with human approval controls documented by Hightouch. · hightouch.com, 15 Oct 2026
- API
- Hightouch provides a REST API for syncs, models, sources and destinations; workspace administrators create the API keys. · hightouch.com, 15 Oct 2026
- Campaigns
- Its marketing platform supports audience creation, personalized customer journeys, lifecycle campaigns, and on-brand ads. · hightouch.com, 30 Sept 2026
- Changelog August 2026
- The August 2026 changelog added Ad Studio review and approval workflows, comments, and Snowflake or Databricks semantic context sources. · hightouch.com, 15 Oct 2026
- Changelog October 2026
- The October 2026 changelog added required category selection for event-based Customer Studio journey start tiles. · hightouch.com, 15 Oct 2026
- CLI
- The ht command-line tool accesses resource definitions and triggers syncs from terminals or scripts. · hightouch.com, 15 Oct 2026
- Company facts
- Crunchbase News describes Hightouch as founded in 2018, based in San Francisco, with $172 million raised and an $80 million Series C in February 2025. · news.crunchbase.com, 15 Oct 2026
- Company legal name
- The service is owned and operated by Carry Technologies, Inc., doing business as Hightouch. · hightouch.com, 15 Oct 2026
- Compliance
- Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features. · hightouch.com, 30 Sept 2026
- Customer Studio
- Customer Studio builds audiences from warehouse data for activation workflows. · hightouch.com, 15 Oct 2026
- Custom integrations
- HTTP Request destinations support custom endpoints, payloads, rate limits, concurrency and error handling without code. · hightouch.com, 15 Oct 2026
- Data activation
- The Composable CDP includes Reverse ETL, Customer Studio, Hightouch Events, real-time personalization, identity resolution, and Match Booster. · hightouch.com, 30 Sept 2026
- Documentation
- The documentation covers models, sync setup, scheduling, CDC, debugging, integrations, security, APIs, CLI and event contracts. · hightouch.com, 15 Oct 2026
- Encryption
- Hightouch says it encrypts data at rest, protects it in transit with TLS, and encrypts its metadata database with AES-256. · hightouch.com, 30 Sept 2026
- Extensibility
- Custom pipeline functions can run in customer-controlled AWS Lambda, Google Cloud Functions or Azure Functions. · hightouch.com, 15 Oct 2026
- Free tier limit
- The Basic Reverse ETL free tier includes up to two active syncs, unlimited destinations, and unlimited user seats. · hightouch.com, 30 Sept 2026
- Funding news
- Axios reported a March 2025 employee tender offer valuing Hightouch at $1.3 billion, with StepStone and Peak XV offering up to $30 million. · axios.com, 15 Oct 2026
- Git and dbt
- Reverse ETL supports bidirectional Git YAML management, dbt model import, exposures and triggering syncs after dbt jobs. · hightouch.com, 15 Oct 2026
- Hightouch Events
- Events collects behavioral data through browser, server, mobile, HTTP, webhook, Kafka, Pub/Sub and other SDK or ingestion methods. · hightouch.com, 15 Oct 2026
- Identity Resolution
- The Composable CDP product set includes Identity Resolution for stitching customer profiles. · hightouch.com, 15 Oct 2026
- Integrations
- The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. · hightouch.com, 15 Oct 2026
- Intended users
- Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. · hightouch.com, 30 Sept 2026
- Limit: connector coverage
- A G2 reviewer said some destination connectors are still missing and that certain incoming advertising events require a warehouse and Reverse ETL setup. · g2.com, 15 Oct 2026
Where Hightouch stands on Freedom251
- Customer Segmentation Software#1 of 21
- Customer Data Platforms#4 of 58
- CRM Data Migration Software#3 of 41
- Retail CRM Software#2 of 25
- Identity Resolution Software#3 of 25
- Event Tracking Software#3 of 24
- Data Integration#6 of 26
- Reverse ETL Tools#7 of 29