Hightouch

Hightouch is ranked #6 of 54 in customer data platforms on Freedom251. It runs on API, Web. There is a free plan.

Hightouch plans and pricing

Free Free 2 active syncs per month · Hourly sync frequency · 100,000,000 operations per month hightouch.com · 20 Sept 2026

Self-serve Not published 10 active syncs per month · Hourly sync frequency · 100,000,000 operations per month hightouch.com · 20 Sept 2026

Business Not published Platform fee · Optional feature add-ons · Custom quote hightouch.com · 20 Sept 2026

Basic Reverse ETL Free Up to 2 active syncs · unlimited destinations · unlimited user seats hightouch.com · 30 Sept 2026

Agentic Marketing Platform Not published Pre-set amount of monthly personalized actions · integrations with any marketing platform · enterprise security · observability features hightouch.com · 30 Sept 2026

Composable CDP Not published Usage-based · unlimited user seats · advanced observability · enterprise security · dedicated expert support · custom SLAs hightouch.com · 30 Sept 2026

Compared on customer data platforms

Free plan: Yes

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5.6

Hightouch

Product: Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows.
Campaigns: Its marketing platform supports audience creation, personalized customer journeys, lifecycle campaigns, and on-brand ads.
Data activation: The Composable CDP includes Reverse ETL, Customer Studio, Hightouch Events, real-time personalization, identity resolution, and Match Booster.
Integrations: Hightouch says it integrates with 300+ tools, including Snowflake, Databricks, BigQuery, Salesforce, HubSpot, and Google Ads.
Pricing model: Composable CDP pricing is usage-based, with no monthly tracked user limits and no caps on sources, destinations, or user seats.
Free tier limit: The Basic Reverse ETL free tier includes up to two active syncs, unlimited destinations, and unlimited user seats.
Observability: Listed observability capabilities include a live debugger, custom alerts by sync, test runs, in-app sync logs, and warehouse sync logs.
Security: Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it.
Compliance: Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features.
Access controls: Security controls include SAML SSO with SCIM support, role-based and row-level access, audit logs, approval flows, and Git rollback.
Encryption: Hightouch says it encrypts data at rest, protects it in transit with TLS, and encrypts its metadata database with AES-256.
Support: Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs.
Intended users: Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure.
Price from: Free

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Where it ranks on Freedom251

Best Customer Data Platforms in 2026#6 of 54
Best CRM Data Migration Software in 2026#7 of 37
Best Reverse ETL Tools in 2026#7 of 29
Best Identity Resolution Software in 2026#3 of 25
Best Retail CRM Software in 2026#3 of 25
Best Event Tracking Software in 2026#5 of 24
Best Customer Segmentation Software in 2026#3 of 21

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Sources

hightouch.com· checked 30 Sept 2026
hightouch.com/pricing· checked 30 Sept 2026
hightouch.com/integrations· checked 30 Sept 2026
hightouch.com/platform/security· checked 30 Sept 2026
hightouch.com/about· checked 30 Sept 2026
hightouch.com/docs/pricing/ss-pricing· checked 20 Sept 2026
hightouch.com/docs/pricing/bt-pricing· checked 20 Sept 2026