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Apteco
What Apteco is
Apteco brings data connectivity, analytics, audience segmentation, and campaign management together in a marketing insights platform. Its web-based Orbit platform connects data, supports dashboards and audience selections, and manages campaigns. FastStats powers Orbit's data exploration and segmentation; some organisations use a desktop client for advanced analysis. PeopleStage builds, schedules, and automates multi-channel campaigns from FastStats audience selections. Analytics include interactive dashboards, RFM wizards, profiling, tables, cubes, pivots, and predictive modelling. Campaign bundles cover email and SMS, social media, and mobile push at the Orchestrator level. Integrations include Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. Deployment options include Apteco Cloud, on-premise implementation or hosting, and partner hosting. Bundles start at £161 a month, and there is no free plan. A free 30-day trial with a user's own data is available, plus a separate 14-day Salesforce data trial.
Who it suits
Apteco suits organisations that need audience segmentation and analytics alongside campaign management. It serves organisations across sectors including charities, finance, healthcare, retail, travel, and utilities.
What it does well
- Combines data connectivity, segmentation, analytics, and campaigns
- Predictive modelling and cluster analysis in Predictor bundle
- Campaign channels include email, SMS, and social media
- Offers cloud, on-premise, and partner-hosted deployment
- Free 30-day trial with a user's own data
What to know first
- No free plan
- Bundles start at £161 a month
- Many security features depend on configuration
Limits
The £161.00-per-month Broadcaster bundle covers single-step campaigns, email and SMS upload and broadcast, and campaign scheduling. Predictive modelling and cluster analysis are included in the £475.00-per-month Predictor bundle; the free trial with a user's own data lasts 30 days.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Broadcaster bundle | Starting at £161/ month · Single step campaigns · Email and SMS upload and broadcast · Campaign scheduling | £161 a month |
| Selector bundle | Starting at £231/ month · Starts with 2 users · Apteco Cloud hosting · One starter interactive dashboard | £231 a month |
| Campaigner bundle | Starting at £419/ month · Includes all Broadcaster features · Multi-step campaign management · A/B testing | £419 a month |
| Analyser bundle | Starting at £437/ month · Starts with 2 users · Includes all Selector bundle features · Unlimited analytical interactive dashboards | £437 a month |
| Predictor bundle | Starting at £475/ month · Starts with 2 users · Includes all Selector and Analyser features · Predictive modelling · Cluster analysis | £475 a month |
| Orchestrator bundle | Starting at £552/ month · Includes Broadcaster and Campaigner features · Real-time pull API · 2 PeopleStage instances | £552 a month |
As apteco.com lists them, read 2 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Apteco website.
- Choose a bundle, from Broadcaster at £161.00 per month to Orchestrator at £552.00 per month.
- Start the free 30-day trial using your own data, or request the separate 14-day Salesforce data trial.
- Select Apteco Cloud, on-premise, or a partner-hosted deployment option.
- Use Orbit to connect data and build dashboards or audience selections.
Verdict
Apteco combines analysis and campaign tools with multiple hosting options and a 30-day trial. It has no free plan, and customers should account for configuration choices that affect security.
Questions
Does Apteco have a free plan?
No. Apteco is paid software, with bundles starting at £161.00 per month.
What trials does Apteco offer?
It offers a free 30-day trial with a user's own data and a separate Salesforce data trial free for 14 days.
Which platforms does Apteco support?
The listed platforms are Android, iOS, web, Windows, API, and self-hosted.
What are the Apteco bundles and prices?
Broadcaster is £161.00 per month, Selector £231.00, Campaigner £419.00, Analyser £437.00, Predictor £475.00, and Orchestrator £552.00.
Which campaign channels are available?
Campaign bundles include email and SMS and social media channels. Mobile push integration is available at the Orchestrator level.
Where can Apteco be hosted?
Apteco software can be hosted in Apteco Cloud, hosted or implemented on premise, or hosted by a partner.
Facts from Apteco's own pages
- Analytics
- Features include interactive dashboards, RFM wizards, profiling, tables, cubes, pivots, and predictive modelling. · apteco.com, 2 Oct 2026
- Audience
- Apteco describes its platform as serving organisations across sectors including charities, finance, healthcare, retail, travel, and utilities. · apteco.com, 2 Oct 2026
- Campaign management
- PeopleStage builds, schedules, and automates multi-channel campaigns using audience selections created in FastStats. · help.apteco.com, 2 Oct 2026
- Channels
- Campaign bundles include email and SMS, social media channels, and, at the Orchestrator level, mobile push integration. · apteco.com, 2 Oct 2026
- Deployment
- Apteco software can be hosted in Apteco Cloud or hosted or implemented on premise, and the company also describes partner hosted options. · apteco.com, 2 Oct 2026
- FastStats
- FastStats powers Orbit's data exploration and segmentation, and some organisations access it through a desktop client for advanced analysis. · help.apteco.com, 2 Oct 2026
- Founded
- 1987 · apteco.com, 28 Sept 2026
- Headquarters
- Warwick, Warwickshire, United Kingdom · apteco.com, 28 Sept 2026
- Integrations
- The platform describes upstream integrations with Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. · apteco.com, 2 Oct 2026
- Orbit
- Orbit is Apteco's main web-based platform for connecting data, building dashboards, creating audience selections, and managing campaigns. · help.apteco.com, 2 Oct 2026
- Purpose
- Apteco combines data connectivity, analytics, audience segmentation, and campaign management in one marketing insights platform. · help.apteco.com, 2 Oct 2026
- Security
- Apteco says its development process includes annual independent penetration testing, source code security scans, code reviews, and daily vulnerability scans on deployed systems. · help.apteco.com, 2 Oct 2026
- Security configuration
- Apteco notes that many security features depend on configuration and that database security depends on the deployed configuration. · help.apteco.com, 2 Oct 2026
- Support
- Apteco says it extended customer support to 24 hours, five days a week in 2024. · apteco.com, 2 Oct 2026
- Trial
- Apteco offers a free 30-day trial with a user's own data and a separate Salesforce data trial free for 14 days. · apteco.com, 2 Oct 2026
Where Apteco stands on Freedom251
- Customer Segmentation Software#4 of 21