GrowthLoop

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What GrowthLoop is

GrowthLoop is a web-based customer data platform that combines cloud data and AI in a system it calls a Compound Marketing Engine. Marketers can create audience segments through natural-language instructions, suggested audiences, or no-code editing without SQL. AI Studio contains Data, Audience, Journey, and Insights agents for assessing data, building segments and journeys, and surfacing performance insights. Universal Journeys supports omnichannel journeys, real-time triggered messages, personalization within the same session, and journey editing. Engagement Suite connects cloud data, content, execution, measurement, and AI decisioning, with email and SMS delivery. Composable AI Decisioning supports incrementality tests, lift measurement, and allocating customers among decisioning arms defined by marketers. GrowthLoop says it connects directly with BigQuery, Snowflake, Databricks, and Amazon Redshift; listed destinations include TikTok for Business, Salesforce Marketing Cloud, Marketo, Mailchimp, HubSpot, and Google Ads. The company says the platform works on the customer's warehouse and avoids fetching or storing customer data within GrowthLoop. It states that it is SOC 2 Type 2 certified, uses TLS to encrypt communications, undergoes annual third-party penetration tests, and is HIPAA compliant. Basic and Growth include setup, onboarding, training, and email and Slack support; Enterprise adds a dedicated solution architect and data engineering support.

Who it suits

GrowthLoop suits marketers who want to build and activate audiences from cloud warehouse data using natural-language and no-code tools. Its plans are described for businesses activating from 1 million to 100 million or more records, and the homepage characterizes it as built for enterprise.

What it does well

Build audience segments without SQL.
AI Studio includes four specialized agents.
Supports real-time triggered omnichannel journeys.
Connects directly with four named data warehouses.
Company states HIPAA compliance and SOC 2 Type 2 certification.

What to know first

No free plan is available.
Pricing is provided on request.
Basic and Growth plans cap records at 1,000,000 and 10,000,000, respectively.

Limits

Basic covers up to 1,000,000 customer records and Growth covers up to 10,000,000. Enterprise is for 10,000,000+ records; all three plans list unlimited active and saved audiences, destinations, and users.

Plans

Plan	Billed and limits	Price
Basic	Up to 1,000,000 customer records · unlimited active/saved audiences · unlimited destinations · unlimited users · GrowthLoop setup, access, onboarding and training · email and Slack support	On request
Growth	Up to 10,000,000 customer records · unlimited active/saved audiences · unlimited destinations · unlimited users · GrowthLoop setup, access, onboarding and training · email and Slack support	On request
Enterprise	10,000,000+ customer records · unlimited active/saved audiences · unlimited destinations · unlimited users · dedicated solutions architect · data-engineering support · custom measurement and evaluation	On request

As growthloop.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Getting started

Visit growthloop.com.
Contact GrowthLoop for pricing and select Basic, Growth, or Enterprise based on the listed record range.
Use the included GrowthLoop setup and onboarding.
Attend a team training session and use email or Slack support; Enterprise includes dedicated solution architect and data engineering support.

Verdict

GrowthLoop is a fit for marketing teams that want warehouse-based audience activation, AI-assisted workflows, and omnichannel journeys. Consider another option if you need a free plan or a published price before contacting the company.

Questions

Does GrowthLoop offer a free plan?

No. GrowthLoop's pricing model is paid.

What platforms does GrowthLoop support?

GrowthLoop is available on the web.

Which data warehouses does it connect to?

GrowthLoop says it integrates directly with BigQuery, Snowflake, Databricks, and Amazon Redshift.

What are its plan record limits?

Basic supports up to 1,000,000 customer records, Growth up to 10,000,000, and Enterprise 10,000,000+.

What does GrowthLoop say about customer data and security?

The company says it works on the customer's warehouse and avoids fetching or storing customer data in its platform. It states that it is SOC 2 Type 2 certified, HIPAA compliant, encrypts communications with TLS, and undergoes annual third-party penetration tests.

Facts from GrowthLoop's own pages

AI agents: AI Studio includes Data, Audience, Journey, and Insights agents for data assessment, segment and journey creation, and performance insights. · growthloop.com, 8 Oct 2026
Audience building: Marketers can create audience segments with a visual interface or natural-language prompts without writing SQL. · growthloop.com, 15 Oct 2026
Capterra trial status: Capterra lists no free version and says a free trial is not available. · capterra.com, 15 Oct 2026
Company size: LinkedIn lists GrowthLoop as privately held with 51–200 employees. · linkedin.com, 15 Oct 2026
Compliance: GrowthLoop states that it is SOC 2 Type 2 certified and regularly audited by third-party auditors. · docs.growthloop.com, 15 Oct 2026
Composable decisioning: Composable AI Decisioning supports incrementality tests, lift measurement and customer allocation across marketer-defined treatment arms. · growthloop.com, 15 Oct 2026
Data clouds: Supported warehouse connections include Google BigQuery, Snowflake, Databricks and Amazon Redshift. · growthloop.com, 15 Oct 2026
Data handling: The security page says GrowthLoop works on the customer's warehouse and avoids fetching or storing customer data in its platform. · growthloop.com, 8 Oct 2026
Data warehouse integrations: GrowthLoop says it integrates directly with BigQuery, Snowflake, Databricks, and Amazon Redshift. · growthloop.com, 8 Oct 2026
Decisioning: Composable AI Decisioning supports incrementality tests, lift measurement, and allocation of customers across marketer-defined decisioning arms. · growthloop.com, 8 Oct 2026
Destinations: GrowthLoop says it connects to more than 70 downstream email, advertising and CRM destinations. · growthloop.com, 15 Oct 2026
Documentation depth: Public documentation includes guides, an API reference, SDK event examples, authorization instructions and destination setup procedures. · docs.growthloop.com, 15 Oct 2026
Embed options: GrowthLoop documents a Personalization API, a GrowthLoop API and an embeddable audience-and-journey builder. · docs.growthloop.com, 15 Oct 2026
Engagement Suite: Engagement Suite connects cloud data, content, execution, measurement, and AI decisioning, with email and SMS delivery described on the product page. · growthloop.com, 8 Oct 2026
Event ingestion: The hosted Event Ingestion API accepts HTTPS POST events at segments.prod.growthloop.com/v1/ingest/events using an organization API key. · docs.growthloop.com, 15 Oct 2026
Export storage: Customers can use a GrowthLoop-managed bucket or bring their own bucket for exports and operational data. · docs.growthloop.com, 15 Oct 2026
Founded and headquarters: LinkedIn lists the company as founded in 2015 and headquartered in New York City, New York. · linkedin.com, 15 Oct 2026
Founding: The About page says Chris Sell and David Joosten started GrowthLoop after meeting as marketers at Google, but it does not state a founding year. · growthloop.com, 8 Oct 2026
Funding: Caplight lists GrowthLoop funding events including May 2022 growth equity, October 2025 strategic funding and a January 13, 2026 follow-on offering, with TJC L.P. as an investor. · caplight.com, 15 Oct 2026
HIPAA: GrowthLoop states that it is HIPAA compliant. · growthloop.com, 8 Oct 2026
HTTP extensibility: An HTTP Endpoint destination can call custom APIs with custom headers, OAuth machine-to-machine authentication and Handlebars request templates. · docs.growthloop.com, 15 Oct 2026
Independent company profile: StartupHub describes GrowthLoop as a composable AI analytics and customer-data platform operating directly on enterprise data clouds. · startuphub.ai, 15 Oct 2026
Insights: Insights Agent continuously analyzes campaign performance and produces optimization recommendations. · growthloop.com, 15 Oct 2026
Journeys: Universal Journeys supports omnichannel journeys, real-time triggered messages, same-session personalization, and journey editing. · growthloop.com, 8 Oct 2026