Oracle Fusion Cloud Marketing

What Oracle Fusion Cloud Marketing is

Oracle Fusion Cloud Marketing is a web-based marketing platform with tools for campaign automation and customer data work. It supports email automation, customer journeys, lead scoring, and lead capture forms, and connects natively with CRM systems. Its customer data capabilities include data ingestion, real-time profiles, identity resolution, and audience activation. AI features and a mobile app are also included.

The platform lists a customer portal, help center, SLA management, and ticket automation, as well as API access and event ingestion. It can generate invoices and meter API usage. Billing is hybrid, with rating methods that include per-unit, tiered, volume, summarized, allowance, estimate, and commitment approaches. The product includes 10,000 contacts. The Oracle Fusion Customer Data Platform plan has a 5,000-profile minimum, while Oracle Fusion Marketing Orchestration lists 10,000 contacts and a 1,200 minimum. Pricing is available on request, and there is no free plan. Oracle was founded in 1977 and is headquartered in Austin, Texas, USA.

Who it suits

It suits marketing teams that need email automation, customer journeys, lead scoring, and native CRM integrations alongside customer data capabilities. Organizations considering the listed plans should account for their profile or contact minimums and request pricing.

Limits

The Oracle Fusion Customer Data Platform plan has a 5,000-profile minimum. Oracle Fusion Marketing Orchestration lists 10,000 contacts and a 1,200 minimum; pricing is available on request and there is no free plan.

Getting started

1. Visit https://www.oracle.com/cx/marketing/.
2. Use the web platform.
3. Contact Oracle for pricing and plan details.
4. Review the profile or contact minimum for the plan you are considering.

Verdict

Choose Oracle Fusion Cloud Marketing if you need marketing automation combined with customer data features, native CRM integrations, and API capabilities. Consider the plan minimums and request-based pricing before deciding whether it fits your organization.