Freedom251 › Marketing Automation Software
Marilyn
by Marilyn
What Marilyn is
Marilyn is a paid advertising-management platform from Marilyn, a Moscow company founded in 2013. It brings campaigns from contextual advertising, social networks, and marketplaces together with analytics. Bid-management rules based on KPIs support campaigns on Yandex Direct, VKontakte, myTarget, Ozon, and Wildberries. Configurable summary reports can be scheduled, while dashboards display project metrics with widgets, charts, graphs, and separate access levels for users and clients. Listed connections include Yandex Direct, myTarget, VK, VK Ads, Ozon, Wildberries, Yandex Metrica, AppMetrica, CoMagic, and Calltouch. Marilyn says it can connect to any customer CRM. A free REST API combines advertising, analytics, call-tracking, and CRM data for dashboards or BI systems. Advertising is managed in the customer’s own account. The web and API product offers a seven-day full-access trial; accounts are archived afterward unless a contract is entered.
Who it suits
Marilyn is presented for advertising agencies, advertisers, and marketplace sellers managing campaigns across listed channels. It suits teams needing scheduled reports, dashboards, CRM connections, or API data flows.
What it does well
- KPI-based bid rules across five listed channels
- Configurable scheduled summary reports
- Dashboards with user and client access levels
- Connections to advertising and analytics services
- Free REST API for combined data
What to know first
- No free plan
- Seven-day trial requires later contract to retain account
- Start plan limits advertising budget to 500,000 rubles monthly
- Support varies by plan
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Старт | предоплата; без НДС · Рекламный бюджет до 500 000 р. в месяц · Поддержка по e-mail | $5,900 a month |
| Лидер | постоплата 30 дней; минимальный платёж 15 000 руб./мес. без НДС · Рекламный бюджет без ограничений · Все каналы поддержки · Личный менеджер | $2 a month |
| OZON | постоплата 30 дней; минимальный платёж 7 900 руб./мес. без НДС · Рекламный бюджет без ограничений · Все каналы поддержки | $1 a month |
| Wildberries | постоплата 30 дней; минимальный платёж 7 900 руб./мес. без НДС · Рекламный бюджет без ограничений · Все каналы поддержки | $1 a month |
| Маркетплейсы | постоплата 30 дней; минимальный платёж 11 500 руб./мес. без НДС · Бюджеты Ozon и Wildberries без ограничений · Все каналы поддержки | $1 a month |
As mymarilyn.ru lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Marilyn combines campaign control, reporting, dashboards, and data integrations for agencies, advertisers, and marketplace sellers. Its seven-day trial includes all tools, while continued access depends on a contract and paid plan terms.
Facts from Marilyn's own pages
- Account access
- The maker says advertising is managed directly in the customer's own account and that Marilyn is not affiliated with advertising platforms. · mymarilyn.ru, 12 Oct 2026
- Audience
- The maker presents Marilyn for advertising agencies, advertisers and marketplace sellers. · mymarilyn.ru, 12 Oct 2026
- Bid management
- The bid-management tool supports KPI-based rules and campaigns on Yandex Direct, VKontakte, myTarget, Ozon and Wildberries. · mymarilyn.ru, 12 Oct 2026
- Company
- The contacts page identifies the operator as Акционерное общество «Автоматизация Интернет Рекламы» and lists its address in Moscow, Russia. · mymarilyn.ru, 12 Oct 2026
- CRM
- The site says Marilyn can integrate with any customer CRM. · mymarilyn.ru, 12 Oct 2026
- CRM integrations
- multiple · mymarilyn.ru, 21 Sept 2026
- Dashboards
- Dashboards visualize project metrics with widgets, charts and graphs, and support different access levels for users and clients. · mymarilyn.ru, 12 Oct 2026
- Free plan
- No · mymarilyn.ru, 21 Sept 2026
- Headquarters
- Moscow, Russia · mymarilyn.ru, 28 Sept 2026
- Integrations
- Listed connections include Yandex Direct, myTarget, VK, VK Ads, Ozon, Wildberries, Yandex Metrica, AppMetrica, CoMagic and Calltouch. · mymarilyn.ru, 12 Oct 2026
- Operating history
- The homepage says Marilyn has been in the internet advertising automation market since 2013. · mymarilyn.ru, 12 Oct 2026
- Product
- Marilyn brings advertising campaigns from contextual ads, social networks and marketplaces, along with analytics, into one platform. · mymarilyn.ru, 12 Oct 2026
- Reporting
- The platform offers summary reports with configurable detail and scheduled delivery. · mymarilyn.ru, 12 Oct 2026
- REST API
- Marilyn provides a free REST API for collecting and combining advertising, analytics, call-tracking and CRM data and sending it to dashboards or BI systems. · mymarilyn.ru, 12 Oct 2026
- Support
- The maker advertises a personal manager, free training and support through convenient communication channels; the Start plan specifies email support. · mymarilyn.ru, 12 Oct 2026
- Trial
- The maker offers a seven-day trial with access to all platform tools; it says the account is archived after the trial unless the customer enters a contract. · mymarilyn.ru, 12 Oct 2026
Where Marilyn stands on Freedom251
- Marketing Automation Software#87 of 130