Freedom251 › Marketing Automation Software
Force24
by Force24
What Force24 is
Force24 is a web and API marketing automation platform from Force24 Ltd, headquartered in Leeds, England, UK, and founded in 2010. It is designed to identify buyer intent and automate customer journeys for UK marketing teams handling high-consideration sales journeys. Listed functions include email automation, journey building, lead scoring, lead capture forms, web tracking, segmentation and reporting. Teams can create emails and microsites, forms, pop-ups and SMS campaigns, with an AI Wizard for content and layouts. Force24 says it is compatible with over 700 external software products, can support proprietary integrations and offers an open API for customer-built connections. Its delivery process includes scoping, field mapping, development, quality assurance, user acceptance testing and go-live support. Customer data is kept on UK-managed secure servers unless otherwise requested. Pricing is available on request; no free plan is listed.
Who it suits
Force24 suits UK marketing teams managing high-consideration sales journeys that need automation, lead scoring, journey building and CRM connections. API access and integration support may fit organizations with proprietary systems.
What it does well
- Email and journey automation
- Lead scoring and capture forms
- Open API available
- Compatible with over 700 products
- Lifetime contract support is free
What to know first
- No free plan listed
- Pricing is available on request
- Platform targets UK marketing teams
- Web and API access only
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Tailored Force24 platform | Quote tailored to setup, support and capability; core platform access included | On request |
As force24.co.uk lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Force24 combines marketing automation, customer journeys, lead management and integration options for organizations with complex sales processes. Buyers need to request pricing and assess whether its UK-focused positioning matches their team.
Facts from Force24's own pages
- API
- Force24 says it has an open API that customers can use to build connections. · support.force24.co.uk, 12 Oct 2026
- Automation and data
- The platform supports automated segmentation, journey building, lead scoring, web tracking, and reporting. · force24.co.uk, 12 Oct 2026
- Company and headquarters
- The company is Force24 Ltd, with a registered office at Indigo Blu, Office 2, 14 Crown Point Road, Hunslet, Leeds, England LS10 1EL. · force24.co.uk, 12 Oct 2026
- Content creation
- Its tools include an email and microsite builder, forms, pop-ups, SMS, and an AI Wizard for generating content and layouts. · force24.co.uk, 12 Oct 2026
- CRM integrations
- multiple · force24.co.uk, 22 Sept 2026
- Customer journeys
- Yes · force24.co.uk, 22 Sept 2026
- Data location
- Force24’s privacy policy says customer data is stored on UK-managed secure servers and is not stored outside the UK unless specifically requested. · force24.co.uk, 12 Oct 2026
- Email automation
- Yes · force24.co.uk, 22 Sept 2026
- Lead capture forms
- Yes · force24.co.uk, 22 Sept 2026
- Founded
- Force24’s About page lists 2010 as its founding year. · force24.co.uk, 12 Oct 2026
- Headquarters
- Leeds, England, UK · force24.co.uk, 28 Sept 2026
- Integration delivery
- Its integration process includes scoping, field mapping, development, quality assurance, user acceptance testing, and go-live support. · force24.co.uk, 12 Oct 2026
- Integrations
- Force24 says it is compatible with over 700 external software products and can support integrations with proprietary software. · force24.co.uk, 12 Oct 2026
- Lead scoring
- Yes · force24.co.uk, 22 Sept 2026
- Purpose
- Force24 is a marketing automation platform designed to identify buyer intent and automate customer journeys. · force24.co.uk, 12 Oct 2026
- Security
- The company website displays ISO 27001 and GDPR Compliant badges. · force24.co.uk, 12 Oct 2026
- Support
- The pricing page says training and expert support are free for the lifetime of the contract and advertises a two-minute response time. · force24.co.uk, 12 Oct 2026
- Who it serves
- Force24 describes its platform as designed for UK marketing teams handling high-consideration sales journeys. · force24.co.uk, 12 Oct 2026
Where Force24 stands on Freedom251
- Marketing Automation Software#84 of 130