Best Sales Force Automation Software in 2026
Updated
In short: Horilla is ranked #1 of 41 as of 28 September 2026, ahead of Codext CRM and Odoo CRM. The best-ranked option with a free plan is Codext CRM. The lowest first paid tier on this page is Bigin by Zoho CRM at $0.58/mo.
Sales force automation software supports the work of organizing leads, managing contacts, and moving opportunities through a pipeline. Compared on lead and contact management and pipeline management, the entries can be assessed against how your team handles prospects. Sales forecasting and custom reports add planning and measurement considerations; workflow automation and a mobile app may matter for how work gets done across devices. Free-plan availability and paid-from pricing help frame the cost. Horilla, Codext CRM, and Odoo CRM are among the entries shown. Match the listed capabilities to the sales process you need to support.
41 sales force automation software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
14 of the 25 here have a free tier you can use, 6 have open-source code on record, and 0 have full bars: free, open, on most of your devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | HorillaWeb | Three bars | 1 of 6 | $7/mo | 7.7 | ||
| 2 | Codext CRMWeb | Two bars | 1 of 6 | Free | 7.6 | ||
| 3 | Odoo CRMNo platforms listed | Three bars | 0 of 6 | Free | 7.6 | ||
| 4 | EspoCRMWeb · Windows · Mac · Linux | Three bars | — | 4 of 6 | — | 6.9 | |
| 5 | Frappe CRMWeb · Android · iPhone | Two bars | — | 3 of 6 | $5/mo | 6.8 | |
| 6 | SuiteCRMWeb | Two bars | — | 1 of 6 | — | 6.7 | |
| 7 | FreshsalesWeb · Android · iPhone · API · Extension | Three bars | — | 3 of 6 | $0.75/mo | 6.6 | |
| 8 | Zoho CRMWeb · Android · iPhone · API | Three bars | — | 3 of 6 | $14/mo | 6.6 | |
| 9 | AttioWeb · Mac · Android · iPhone | Three bars | — | 4 of 6 | $44/mo | 6.5 | |
| 10 | Bigin by Zoho CRMMac · Android · iPhone | Three bars | — | 3 of 6 | $0.58/mo | 6.5 | |
| 11 | Bitrix24 CRMWeb · Windows · Mac · Android · iPhone | Three bars | — | 5 of 6 | $69/mo | 6.5 | |
| 12 | MembrainWeb · Android · iPhone | Three bars | — | 3 of 6 | $12/mo | 6.5 | |
| 13 | Capsule CRMWeb · Android · iPhone | Three bars | — | 3 of 6 | Free | 6.4 | |
| 14 | FireberryWeb · Android · iPhone | Three bars | — | 3 of 6 | $3.75/mo | 6.4 | |
| 15 | StreakWeb · Android · iPhone | Three bars | — | 3 of 6 | $59/mo | 6.4 | |
| 16 | Vtiger CRMAndroid · iPhone | Two bars | — | 2 of 6 | $12/mo | 6.4 | |
| 17 | Salesforce Sales CloudExtension | Two bars | — | 0 of 6 | $25/mo | 6.3 | |
| 18 | WorkbooksWeb · Android · iPhone | Two bars | — | — | 3 of 6 | $47/mo | 5.5 |
| 19 | Kylas CRMWeb · Android · iPhone | Two bars | — | — | 3 of 6 | — | 5.4 |
| 20 | TeamgateWeb · Android · iPhone | Two bars | — | — | 3 of 6 | — | 5.4 |
| 21 | Maximizer CRMWeb · Windows · Mac · Linux · Android · iPhone | Two bars | — | — | 6 of 6 | $65/mo | 5.3 |
| 22 | SalesflareWeb · Windows · Mac · Android · iPhone | Two bars | — | — | 5 of 6 | $39/mo | 5.2 |
| 23 | ActiveCampaignWeb · Android · iPhone | Two bars | — | — | 3 of 6 | — | 5.1 |
| 24 | Sage CRMNo platforms listed | No signal | — | — | 0 of 6 | — | 5.1 |
| 25 | Apptivo CRMWeb · Android · iPhone | Two bars | — | — | 3 of 6 | — | 5.0 |
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which sales force automation software is ranked first on Freedom251?
Horilla is ranked #1 of 41 with a score of 7.7. Codext CRM is second and Odoo CRM third.
How many of these have a free plan?
14 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Bigin by Zoho CRM has the lowest first paid tier we found: $0.58/mo.
How is this list ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation. Paid placements never change a rank.