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Best Sales Force Automation Software in 2026

Sales force automation software supports the work of organizing leads, managing contacts, and moving opportunities through a pipeline. Compared on lead and contact management and pipeline management, the entries can be assessed against how your team handles prospects. Sales forecasting and custom reports add planning and measurement considerations; workflow automation and a mobile app may matter for how work gets done across devices. Free-plan availability and paid-from pricing help frame the cost. Horilla, Codext CRM, and Odoo CRM are among the entries shown. Match the listed capabilities to the sales process you need to support.

  1. 1

    EspoCRM

    by EspoCRM
    Free plan Open source AndroidAPIExtension+5

    EspoCRM combines CRM, pipeline, marketing automation, and AI features with several deployment platforms. Check the plan minimums and storage or record limits, and note that email sync is not included.

    9.1 Free plan · 30-day trial Visit site
  2. 2

    Frappe CRM

    by Frappe CRM
    Free plan Open source AndroidAPIiPhone+3

    Choose Frappe CRM if your team needs a customizable sales pipeline, flexible lead capture, and the option to self-host.

    9.0 Free plan · paid from $5/mo Visit site
  3. 3

    Horilla

    by Horilla
    Free plan Open source AndroidAPIiPhone+5

    Choose Horilla if you want employee records and several staff processes in one open-source HR platform, especially with the free self-hosted plan’s unlimited users and companies.

    9.0 Free plan · paid from $7/user/mo · 30-day trial Visit site
  4. 4

    Odoo CRM

    by Odoo CRM
    Free plan Open source AndroidAPIExtension+5

    Choose Odoo CRM if your team wants pipeline management, lead scoring, automation, and analysis within an open source business app suite.

    8.8 Free plan Visit site
  5. 5

    Codext CRM

    by Codext CRM
    Free plan Open source Web

    Choose Codext CRM if you want an open-source web CRM with a visual sales pipeline, email sync, marketing automation, and AI features.

    8.7 Free plan Visit site
  6. 6

    SuiteCRM

    by SuiteCRM
    Free plan Open source APILinuxSelf-hosted+1

    SuiteCRM offers broad CRM functions with options for self-hosting or managed hosting.

    8.6 Free plan · paid from £50/mo · 30-day trial Visit site
  7. 7

    Attio

    by Attio
    Free plan AndroidAPIExtension+3
    7.7 Free plan · 14-day trial Visit site
  8. 8

    Bitrix24 CRM

    by Bitrix24 CRM
    Free plan AndroidAPIiPhone+5

    Bitrix24 CRM pairs pipeline and email automation features with plans for different user and storage needs.

    7.6 Free plan · paid from $49/mo (annual) · 15-day trial Visit site
  9. 9

    Capsule CRM

    by Capsule CRM
    Free plan AndroidAPIExtension+2
    7.6 Free plan · 14-day trial Visit site
  10. 10

    Bigin by Zoho CRM

    by Bigin by Zoho CRM
    Free plan AndroidiPhoneMac

    Bigin combines sales pipelines, email sync, automation, and AI features with a free entry edition and a no-card trial. Check its edition-specific limits if your team or workflow needs more capacity.

    7.5 Free plan · paid from $7/user/mo (annual) · 15-day trial Visit site
  11. 11

    Freshsales

    by Freshsales
    Free plan AndroidAPIExtension+2

    Freshsales combines lead and deal management with communication tools, AI assistance, and workflow automation.

    7.4 Free plan · paid from $9/user/mo (annual) · 21-day trial Visit site
  12. 12

    Fireberry

    Free plan WebiPhoneAndroid

    Pick Fireberry if you want a CRM with sales pipeline tools, marketing automation, email sync, and a free plan.

    7.3 Free plan · paid from $45/user/mo (annual) Visit site
  13. 13

    Kylas CRM

    by Kylas CRM
    Free plan WebiPhoneAndroid

    Choose Kylas CRM if you want a CRM combining a visual pipeline, email sync, marketing automation, and AI, with web and mobile access.

    7.2 Free plan · paid from $175/mo (annual) · 7-day trial Visit site
  14. 14

    Membrain

    by Membrain
    Free plan WebiPhoneAndroid

    Choose Membrain if your team needs sales workflows, visual pipeline features, and access through web or mobile apps.

    7.1 Free plan · paid from $49/user/mo · 14-day trial Visit site
  15. 15

    Streak

    by Streak
    Free plan WebiPhoneAndroid

    Streak combines sales pipelines with email, marketing automation, and AI features across web and mobile.

    6.9 Free plan · paid from $49/user/mo (annual) · 14-day trial Visit site
  16. 16

    Zoho CRM

    by Zoho CRM
    Free plan AndroidAPIiPhone+1

    Zoho CRM brings sales process tools, integrations, APIs, and mobile access together.

    6.9 Free plan · paid from $14/user/mo (annual) · 15-day trial Visit site
  17. 17

    Teamgate

    by Teamgate
    Free plan WebiPhoneAndroid

    Teamgate’s listed features focus on sales pipeline visibility, email sync, marketing automation, and mobile access.

    6.8 Free plan · 14-day trial Visit site
  18. 18

    Vtiger CRM

    by Vtiger CRM
    Free plan AndroidiPhone

    Vtiger CRM combines customer management, sales and marketing tools, and team collaboration in one platform.

    6.7 Free plan · paid from $12/user/mo (annual) Visit site
  19. 19

    Salesforce Sales Cloud

    by Salesforce Sales Cloud
    Free plan Extension

    Sales Cloud brings sales records, pipeline views and collaboration tools together, with a free tier and paid suites.

    6.6 Free plan · paid from $25/user/mo · 30-day trial Visit site
  20. 20

    ActiveCampaign

    by ActiveCampaign
    Free trial WebiPhoneAndroid

    ActiveCampaign brings multichannel marketing automation, journey tools and team features together. Compare its customized annual plans and plan-specific user and automation limits with your needs.

    6.5 14-day trial Visit site
  21. 21

    Apptivo CRM

    by Apptivo CRM
    Free trial WebiPhoneAndroid

    Apptivo CRM covers core sales and communication functions across web and mobile platforms. Its unlisted pricing means prospective customers must request or find plan costs separately.

    6.4 14-day trial Visit site
  22. 22

    Creatio Sales

    Free trial AndroidAPIiPhone+2

    Creatio Sales covers a broad set of sales-cycle tasks, with agents, integrations, and mobile access.

    6.4 14-day trial Visit site
  23. 23

    Coevera (formerly Pipeliner CRM)

    by Coevera (formerly Pipeliner CRM)
    Free trial WebiPhoneAndroid

    Coevera combines visual pipeline management with email sync and AI, and offers multiple paid plan levels. Check the Starter minimum and annual billing against your team's needs.

    6.3 From $65/user/mo (annual) · 14-day trial Visit site
  24. 24

    Copper CRM

    by Copper CRM
    Free trial WebiPhoneAndroid

    Copper CRM combines pipeline management with email, marketing, and AI functions across web and mobile platforms. The 14-day trial offers a temporary evaluation period before paid plans.

    6.3 From $23/user/mo (annual) · 14-day trial Visit site
  25. 25

    Insightly CRM

    Free trial AndroidAPIiPhone+1

    Choose Insightly CRM if your mid-market team needs customizable sales pipelines and workflows that can carry closed deals into project work.

    6.3 14-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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