Odoo CRM

Odoo CRM tracks sales opportunities, follow-ups, and forecasts inside Odoo’s broader business app suite. It suits teams that want a structured pipeline alongside tools such as accounting, inventory, or ecommerce. The central trade-off is straightforward: the free plan covers one app, while access to all apps starts with a paid plan.

Overview

Odoo CRM combines a visual sales process with tools for lead capture, follow-up, and analysis. Its Kanban pipeline lets teams move opportunities between stages, and predictive scoring uses criteria including past performance to estimate each lead’s likelihood of success. That makes it a stronger fit for teams managing an active sales process than for those looking only to store contacts.

Odoo’s wider suite spans CRM, ecommerce, accounting, inventory, point of sale, and project management. A business that expects to use several of those apps can make better use of Odoo’s breadth; a team seeking a standalone CRM may find the paid plans’ all-app scope more than it needs. Odoo is open source and offers cloud, self-hosted, and mobile options, giving buyers choices about deployment.

Key features

• Lead capture and automation: Leads can enter from email, VoIP calls, social reactions, website visitors, event attendees, and support tickets. Odoo can automate lead creation, team assignment, and scheduled activities, which helps teams keep routine intake and follow-up moving across several channels.
• Pipeline and scoring: The Kanban board makes opportunity stages visible and supports drag-and-drop movement. Predictive lead scoring adds an estimate of success based in part on past performance, useful for prioritizing attention while still leaving judgment to the sales team.
• Communication and calendar: Email, live chat, SMS, and VoIP are integrated channels. Odoo Calendar can synchronize with Google Calendar and Outlook, and opportunity records can be used to create meetings. The Outlook add-in works with desktop and web Outlook and can create an opportunity from an email panel, a practical route for turning correspondence into pipeline work.
• Reporting: Opportunity and lead analysis, cohort analysis, dashboards, and sales KPI reporting give managers several ways to examine pipeline activity and results.
• Security and compliance: Odoo says Cloud data is encrypted in transit with HTTPS and at rest with AES-256, and that it participates in the CSA STAR Program at Level 1. Odoo SA and its subsidiaries state that they are GDPR compliant; Odoo Cloud acts as data processor for hosted customer databases.

Pricing

The One App Free plan costs nothing and allows one app, unlimited users, and Odoo Online. It is a meaningful way to run one Odoo app without a seat cap, but it does not provide the full suite. Teams that need CRM plus other Odoo apps should budget for a paid tier.

Standard costs $24.90 a month (billed Yearly; page also shows US$ 31.10 / user / month). It includes all apps on Odoo Online, with unlimited support, hosting, and maintenance. It is the straightforward fit for organizations wanting the full app suite as an online service.

Custom costs $49 a month (billed Yearly; page also shows US$ 61.00 / user / month). It includes all apps, Odoo Online, Odoo.sh or on-premise deployment, Studio, Agentic AI, multi-company, and external API access. This tier is for organizations that need those deployment or customization capabilities; Odoo.sh hosting costs extra.

All plans include unlimited email support, Monday to Friday, 24/5, in English, French, Spanish, or Dutch. Plan fees exclude Odoo.sh hosting for custom developments, implementation services, in-app purchase credits, and maintenance of custom code, so those needs can add costs beyond the subscription.

Platforms

Odoo CRM is available on Android, iOS, Linux, Windows, web, and through self-hosting. Odoo offers downloads for Windows, Ubuntu/Debian, and RPM, as well as mobile apps. API access is included with Custom, which matters to teams connecting Odoo to external systems through that route.

Who it's for

Odoo CRM is best suited to businesses that want pipeline management, lead scoring, follow-up automation, and reporting within a broader set of business apps. Its free plan can suit teams that need just one app and unlimited users. Growing organizations that want all apps can move to Standard; those needing external API access, multi-company support, Studio, or self-hosted deployment should consider Custom.

It is a weaker fit for buyers who need only a focused CRM and do not expect to use Odoo’s other apps, or for teams that require custom Odoo.sh hosting within the plan fee.

Pros and cons

• Pros: Unlimited users on the one-app free plan avoids a free-tier seat ceiling; lead capture across several sources and automation for assignment and activities support repeatable intake; predictive scoring and multiple reporting views help teams prioritize and review sales work; the broader app suite can serve businesses with needs beyond CRM.
• Cons: The free plan is capped at one app, so using the full suite requires a paid plan; external API access is part of Custom; Odoo.sh hosting for custom developments, implementation, in-app credits, and custom-code maintenance are excluded from plan fees.

Alternatives

Bitrix24 CRM is worth considering for a team of one or two users that wants a free CRM with 5 GB of storage and basic deals and contacts.

Freshsales may suit a small team looking for a free plan capped at three users and a listed Growth plan at $9 a month, billed annually.

Zoho CRM is another option for teams seeking a free plan for three users, with a Standard plan listed at $23 a month, billed annually.

Caspian is an alternative to consider for buyers focused on its Starter plan, which includes basic automations, limited sites and forms, basic analytics, and basic integrations.

AgencyBloc AMS+ is an alternative for buyers seeking automated servicing and lead workflows with click-to-text communications.

Applied Epic for Salesforce is an alternative with pricing available by contacting Applied Systems.

PolicyTek may suit agencies that need lead distribution, team reporting, and multi-location support.

Vaatun Vantage is another paid option, with plans that set user, branch, and policy-volume limits.

For broader comparisons, browse CRM Software, Sales Force Automation Software, Insurance CRM Software, Professional Services CRM Software, and Cost Accounting Software.

Verdict

Choose Odoo CRM if your team wants an opportunity pipeline, predictive lead scoring, automation, and sales analysis within a wider business suite. Its one-app free plan is useful for a narrow start, and the paid plans open access to all apps. Look elsewhere if you need only CRM without the suite, or if custom Odoo.sh hosting and implementation costs make the total commitment a poor fit.