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Best Customer Relationship Management - Midmarket Software in 2026

This list covers customer relationship management software for midmarket sales and customer teams. It compares sales automation, pipeline tools, workflow features, reporting detail and mobile apps.

  1. 1

    EspoCRM

    by EspoCRM
    Free plan Open source AndroidAPIExtension+5

    EspoCRM combines CRM, pipeline, marketing automation, and AI features with several deployment platforms. Check the plan minimums and storage or record limits, and note that email sync is not included.

    9.1 Free plan · 30-day trial Visit site
  2. 2

    Odoo CRM

    by Odoo CRM
    Free plan Open source AndroidAPIExtension+5

    Choose Odoo CRM if your team wants pipeline management, lead scoring, automation, and analysis within an open source business app suite.

    8.8 Free plan Visit site
  3. 3

    SuiteCRM

    by SuiteCRM
    Free plan Open source APILinuxSelf-hosted+1

    SuiteCRM offers broad CRM functions with options for self-hosting or managed hosting.

    8.6 Free plan · paid from £50/mo · 30-day trial Visit site
  4. 4

    Attio

    by Attio
    Free plan AndroidAPIExtension+3
    7.7 Free plan · 14-day trial Visit site
  5. 5

    Bitrix24 CRM

    by Bitrix24 CRM
    Free plan AndroidAPIiPhone+5

    Bitrix24 CRM pairs pipeline and email automation features with plans for different user and storage needs.

    7.6 Free plan · paid from $49/mo (annual) · 15-day trial Visit site
  6. 6

    Capsule CRM

    by Capsule CRM
    Free plan AndroidAPIExtension+2
    7.6 Free plan · 14-day trial Visit site
  7. 7

    Freshsales

    by Freshsales
    Free plan AndroidAPIExtension+2

    Freshsales combines lead and deal management with communication tools, AI assistance, and workflow automation.

    7.5 Free plan · paid from $9/user/mo (annual) · 21-day trial Visit site
  8. 8

    Zoho CRM

    by Zoho CRM
    Free plan AndroidAPIiPhone+1

    Zoho CRM brings sales process tools, integrations, APIs, and mobile access together.

    6.9 Free plan · paid from $14/user/mo (annual) · 15-day trial Visit site
  9. 9

    HubSpot Meetings

    Free plan AndroidiPhoneWeb
    6.7 Free plan Visit site
  10. 10

    Salesforce Sales Cloud

    by Salesforce Sales Cloud
    Free plan Extension

    Sales Cloud brings sales records, pipeline views and collaboration tools together, with a free tier and paid suites.

    6.6 Free plan · paid from $25/user/mo · 30-day trial Visit site
  11. 11

    Vtiger CRM

    by Vtiger CRM
    Free plan AndroidiPhone

    Vtiger CRM combines customer management, sales and marketing tools, and team collaboration in one platform.

    6.6 Free plan · paid from $12/user/mo (annual) Visit site
  12. 12

    Apptivo CRM

    by Apptivo CRM
    Free trial WebiPhoneAndroid

    Apptivo CRM covers core sales and communication functions across web and mobile platforms. Its unlisted pricing means prospective customers must request or find plan costs separately.

    6.5 14-day trial Visit site
  13. 13

    Creatio Sales

    Free trial AndroidAPIiPhone+2

    Creatio Sales covers a broad set of sales-cycle tasks, with agents, integrations, and mobile access.

    6.4 14-day trial Visit site
  14. 14

    Copper CRM

    by Copper CRM
    Free trial WebiPhoneAndroid

    Copper CRM combines pipeline management with email, marketing, and AI functions across web and mobile platforms. The 14-day trial offers a temporary evaluation period before paid plans.

    6.3 From $23/user/mo (annual) · 14-day trial Visit site
  15. 15

    Insightly CRM

    Free trial AndroidAPIiPhone+1

    Choose Insightly CRM if your mid-market team needs customizable sales pipelines and workflows that can carry closed deals into project work.

    6.3 14-day trial Visit site
  16. 16

    Close

    by Close
    Free trial AndroidiPhone

    Choose Close if your sales work calls for a visual pipeline, synced email, automation, and team collaboration, with a mobile app for iOS and Android.

    6.2 From $9/user/mo (annual) · 14-day trial Visit site
  17. 17

    Microsoft Dynamics 365 Sales

    by Microsoft Dynamics 365 Sales
    Free trial AndroidAPIiPhone+1
    6.2 From $65/user/mo (annual) · 30-day trial Visit site
  18. 18

    Nimble

    by Nimble
    Free trial AndroidAPIExtension+4

    Nimble combines core CRM workflow features with email, automation, AI and mobile access.

    6.2 14-day trial Visit site
  19. 19

    Kommo (formerly amoCRM)

    Free trial AndroidiPhoneWeb

    Kommo combines messaging, lead pipelines, automation, integrations, and mobile access for sales teams.

    6.1 From $25/user/mo · 14-day trial Visit site
  20. 20

    monday CRM

    by monday CRM
    Free trial WebiPhoneAndroid

    monday CRM brings sales pipeline tools, email sync, and marketing automation together across web and mobile. Check the yearly billing, three-user minimum, and plan limits against your team's needs.

    6.1 From $12/user/mo (annual) · 14-day trial Visit site
  21. 21

    Nutshell

    by Nutshell
    Free trial AndroidAPIExtension+2

    Nutshell combines sales pipeline management with email sync, marketing automation and AI features across web and mobile.

    6.1 From $13/user/mo (annual) · 14-day trial Visit site
  22. 22

    Pipedrive

    by Pipedrive
    Free trial AndroidAPIExtension+2

    Pipedrive centers sales work on a visual pipeline, with plan features extending into reporting, automation, lead generation, and account security.

    6.0 14-day trial Visit site
  23. 23

    Pipeline CRM

    by Pipeline CRM
    Free trial AndroidAPIExtension+2

    Pipeline CRM offers sales pipeline management across web and mobile, with feature and capacity differences by plan.

    6.0 From $25/user/mo (annual) · 14-day trial Visit site
  24. 24

    Salesflare

    Free trial WebWindowsMac+2

    Salesflare brings pipeline, email, marketing, and AI capabilities into one paid product with broad platform support.

    6.0 From $29/user/mo (annual) · 30-day trial Visit site
  25. 25

    Oracle NetSuite

    by Oracle NetSuite
    Paid AndroidAPIiPhone+1
    5.6 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Review whether each product provides a free plan, trial access or open-source code. Also check the entry-level paid price, supported platforms and licence conditions, including web, Android, iOS, API, extension and self-hosted options.

Questions

Are free CRM plans available in this category?

Yes. Some entries, including HubSpot Meetings, provide a free plan. Check each plan's terms before choosing.

Which tools list a free trial?

Creatio Sales and Insightly CRM offer 14-day trials. Kommo also has a 14-day trial and starts at $25 per user per month.

Can I use open-source CRM software here?

Some entries provide open-source code. Review the applicable licence to ensure it permits your intended use and modifications.

What platforms do these CRM tools support?

The list includes products available through web, Android, iOS, API, extension and self-hosted deployments.

What should I compare between midmarket CRM tools?

Review free-plan availability, starting paid price, sales automation, pipeline support, workflow automation, reporting detail and mobile apps.

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