Nutshell
by Nutshell

What Nutshell is
Nutshell is a paid CRM for managing sales activity with a visual pipeline, email sync, marketing automation and AI features. It is available on the web, iOS and Android. The Foundation plan starts at $13/user/mo (annual) and includes unlimited contacts, unlimited storage and 10 AI outcomes. Growth costs $25 a month billed annually and includes 20 AI outcomes. Pro costs $42 a month billed annually, with five custom pipelines and 40 AI outcomes; Business costs $59 a month billed annually, with 10 custom pipelines and 100 AI outcomes. Enterprise is $79 a month billed annually and includes unlimited pipelines, unlimited custom fields and 150 AI outcomes. Nutshell has no free plan, but offers a 14-day trial. Its maker, Nutshell, was founded in 2009 and is headquartered in Ann Arbor, Michigan, United States. Plan differences center on AI outcome allowances and pipeline or field customization, alongside the annual-billed per-user starting price.
Who it suits
Nutshell suits sales teams looking for a CRM with pipeline visibility, email sync, marketing automation and mobile access. Teams can choose a plan based on their AI outcome and custom pipeline or field needs.
What it does well
- Visual sales pipeline
- Email sync and marketing automation
- Available on web, iOS and Android
- Unlimited contacts and storage on Foundation
What to know first
- No free plan
- Listed plan prices are billed annually
- Foundation starts at $13/user/mo
Limits
There is no free plan. Foundation, the least expensive listed plan, includes 10 AI outcomes, unlimited contacts, and unlimited storage; its listed price is $13 per user per month billed annually.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Foundation | per user, per month billed annually · 10 AI outcomes · unlimited contacts and storage · 100 open leads | $13 |
| SMS add-on | per month · targeted text messages and real-time SMS conversations | $15 a month |
| Engagement add-on | per user / month · two-way SMS · unified chat, SMS, shared-inbox and social messaging · WhatsApp, Facebook Messenger and Instagram integrations | $16 a month |
| Growth | per user, per month billed annually · 20 AI outcomes · activity reports · sales quotas · lead assignment rules | $25 |
| Prospector add-on | per month · prospecting inside CRM with lead contact information | $37 a month |
| Pro | per user, per month billed annually · 40 AI outcomes · 5 custom pipelines · advanced reporting · sales automation | $42 |
| Marketing add-on | per month · advanced reporting · AI email and landing-page builder · email A/B testing · SMS marketing | $49 a month |
| Email marketing add-on | per month · email marketing campaigns | $5 a month |
The first 8 of 10 plans, as nutshell.com lists them, read 15 Oct 2026. The maker's own page has the final word. Every plan
Getting started
- Visit the Nutshell CRM website.
- Start the 14-day trial.
- Choose a paid plan, from Foundation at $13 per user per month billed annually.
- Use Nutshell on the web, iOS, or Android.
Verdict
Nutshell combines sales pipeline management with email sync, marketing automation and AI features across web and mobile. The five annual-billed plans vary in AI outcomes and customization allowances, and a 14-day trial is available without a free plan.
Questions
Does Nutshell have a free plan?
No. Nutshell offers a 14-day trial instead.
How much does Nutshell cost?
Foundation starts at $13 per user per month billed annually. The other listed plans are Growth at $25.00, Pro at $42.00, Business at $59.00, and Enterprise at $79 a month, all billed annually.
Which platforms does Nutshell support?
Nutshell is available on the web, iOS, and Android.
What does the Foundation plan include?
Foundation includes 10 AI outcomes, unlimited contacts, and unlimited storage.
What is included with Enterprise?
Enterprise includes 150 AI outcomes, unlimited pipelines, and unlimited custom fields.
Who makes Nutshell?
The maker is Nutshell, founded in 2009 and headquartered in Ann Arbor, Michigan, United States.
Facts from Nutshell's own pages
- AI features
- Yes · nutshell.com, 20 Sept 2026
- API availability
- The open API is available to customers on every plan. · nutshell.com, 15 Oct 2026
- API documentation
- The developer hub includes guides, API reference material, a quickstart and legacy RPC documentation; API access is available regardless of plan. · developers.nutshell.com, 15 Oct 2026
- Artificial intelligence
- AI features support sales activities and include outcome quotas, summaries, transcription and email assistance. · nutshell.com, 15 Oct 2026
- Company size
- LinkedIn lists Nutshell as a privately held software-development company with 11–50 employees headquartered in Ann Arbor, Michigan. · linkedin.com, 15 Oct 2026
- Compliance
- Nutshell states that it completed a SOC 2 Type 1 audit in December 2025. · support.nutshell.com, 15 Oct 2026
- Developer APIs
- Nutshell provides a primary REST API, indefinitely supported legacy JSON-RPC API, webhooks, Enterprise read-only SQL access and Zapier. · developers.nutshell.com, 15 Oct 2026
- Email automation
- The CRM supports personalized email campaigns and campaign-performance tracking. · nutshell.com, 15 Oct 2026
- Email sync
- Yes · nutshell.com, 20 Sept 2026
- Founded
- 2009 · nutshell.com, 28 Sept 2026
- Free plan
- No · nutshell.com, 20 Sept 2026
- Free trial
- Yes · nutshell.com, 20 Sept 2026
- Headquarters
- Ann Arbor, Michigan, United States · nutshell.com, 28 Sept 2026
- Integrations
- Nutshell says it connects with more than 5,000 applications through native, marketplace, Zapier and open-API options. · nutshell.com, 15 Oct 2026
- Legal name and founders
- Crunchbase identifies the legal name as Nutshell Inc., founders Andy Fowler and Guy Suter, and launch year 2010. · crunchbase.com, 15 Oct 2026
- License and hosting
- Nutshell’s terms grant a limited subscription access license, prohibit reverse engineering and identify the service and documentation as Nutshell intellectual property; the service is SaaS rather than self-hosted. · nutshell.com, 15 Oct 2026
- Limit: bugs and mobile gaps
- GetApp summaries mention occasional freezing, restricted search, mobile features that do not match desktop and slow support in complex cases. · getapp.com, 15 Oct 2026
- Limit: email and navigation
- Gartner reviewers report difficulty tracking email activity, limited email-design controls and a need for quicker account overviews. · gartner.com, 15 Oct 2026
- Limit: feature depth
- Reviewers say the product can feel less full-featured for needs beyond lead tracking and sales workflows. · trustradius.com, 15 Oct 2026
- Limit: pricing and free tier
- GetApp reports that some users consider upgrades costly for essential features and are frustrated that no free tier exists. · getapp.com, 15 Oct 2026
- Marketing automation
- Yes · nutshell.com, 20 Sept 2026
- Meeting scheduler
- A built-in scheduler creates meetings and synchronizes them with calendars. · nutshell.com, 15 Oct 2026
- Messaging
- Nutshell supports one-to-one SMS, SMS marketing, web chat, Facebook Messenger and Instagram direct messages. · nutshell.com, 15 Oct 2026
- Mobile app
- Yes · nutshell.com, 20 Sept 2026
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