Pipedrive
by Pipedrive

What Pipedrive is
Pipedrive is paid sales software for organizing leads and sales activity in a visual pipeline. It is available on the web, iOS, and Android, and its listed capabilities include email sync, marketing automation, AI features, and a mobile app. The Lite plan includes lead, calendar, and pipeline management, AI-powered report creation, meeting intelligence, and more than 500 integrations. Growth adds full email sync with tracking, automations and nurturing sequences, subscription and forecast reports, a meeting scheduler, and a contacts timeline. Premium includes lead generation and routing, custom scoring, company data enrichment, AI-powered multi-email tools, contracts, and e-signatures. Ultimate adds account security rules and alerts, phone and email data enrichment, a sandbox testing account, and extended phone support. Pipedrive has no free plan, but offers a 14-day trial. The company was founded in 2010 and is headquartered in New York, United States.
Who it suits
Pipedrive suits sales teams that want to manage leads and activity through a visual pipeline. Its higher listed plans add tools for email, automation, lead generation, reporting, security, and support.
What it does well
- Visual sales pipeline for managing leads
- Available on web, iOS, and Android
- Lite includes 500+ integrations
- Higher plans include automation and email tools
- Ultimate includes security rules and alerts
What to know first
- No free plan
- Trial lasts 14 days
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Lite | US$14 per seat/month, billed annually; one payment of US$168 per seat/year · lead, calendar and pipeline management · AI report creation · 500+ integrations · Nova meeting intelligence | $14 a month |
| Growth | US$39 per seat/month, billed annually; one payment of US$468 per seat/year · Lite plus email sync/tracking · automations and nurturing sequences · subscriptions and forecast reports · meeting scheduler | $39 a month |
| Premium | US$59 per seat/month, billed annually; one payment of US$708 per seat/year · Growth plus LeadBooster · custom scoring and enrichment · AI multi-email tools · e-signatures · enhanced permissions and customization | $59 a month |
| Ultimate | US$79 per seat/month, billed annually; one payment of US$948 per seat/year · Premium plus security rules and alerts · phone/email enrichment · sandbox account · extended phone support · partnership discounts | $79 a month |
As pipedrive.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Verdict
Pipedrive centers sales work on a visual pipeline, with plan features extending into reporting, automation, lead generation, and account security. The product is paid, with a 14-day trial and no free plan.
Facts from Pipedrive's own pages
- AI features
- Yes · pipedrive.com, 20 Sept 2026
- API
- Every plan includes a free REST API token, webhooks, OAuth 2.0, OpenAPI specifications and Postman or Insomnia support. · pipedrive.com, 15 Oct 2026
- API scope
- The public API documents endpoints for deals, leads, organizations, persons, products, projects, activities, webhooks and many other entities. · developers.pipedrive.com, 15 Oct 2026
- Automation
- Workflow automation can create activities, send follow-ups and run personalized email sequences. · pipedrive.com, 15 Oct 2026
- Browser requirements
- Pipedrive recommends current Google Chrome or Microsoft Edge and warns that Internet Explorer and Safari may cause performance problems. · support.pipedrive.com, 15 Oct 2026
- Company history
- Pipedrive says its founders began building the CRM in an Estonian garage in 2010. · pipedrive.com, 15 Oct 2026
- Company size
- The company reports more than 800 employees and over 100,000 customer companies. · pipedrive.com, 15 Oct 2026
- Core selling model
- The product is organized around activity-based selling, emphasizing controllable sales actions and follow-ups. · pipedrive.com, 15 Oct 2026
- Documentation
- Developer resources include API reference pages, tutorials, OpenAPI files, sandbox guidance, community support and a change log. · pipedrive.readme.io, 15 Oct 2026
- Email and communications
- Higher plans synchronize Gmail, Outlook or company email, track opens and clicks, and support shared inbox workflows. · pipedrive.com, 15 Oct 2026
- Email sync
- Yes · pipedrive.com, 20 Sept 2026
- Extensibility
- Developers can publish public, unlisted or private Marketplace apps and build UI extensions such as panels and actions. · pipedrive.com, 15 Oct 2026
- Founded
- 2010 · pipedrive.com, 28 Sept 2026
- Free plan
- No · pipedrive.com, 20 Sept 2026
- Free trial
- Yes · pipedrive.com, 20 Sept 2026
- Headquarters
- Pipedrive lists Pipedrive Inc. at 530 Fifth Avenue in New York as its headquarters. · pipedrive.com, 15 Oct 2026
- Integrations
- Pipedrive advertises more than 500 Marketplace integrations, including Google Workspace, Zoom, Zapier and Slack. · pipedrive.com, 15 Oct 2026
- Lead management
- Pipedrive provides lead capture, qualification, scoring and routing tools, including the LeadBooster add-on. · pipedrive.com, 15 Oct 2026
- License
- Pipedrive's service is proprietary closed-source SaaS; its terms prohibit copying, modification, redistribution and reverse engineering. · pipedrive.com, 15 Oct 2026
- Limit: mobile experience
- Independent reviews report that the mobile apps are less powerful or intuitive than the desktop product and omit some core functions. · apps.apple.com, 15 Oct 2026
- Limit: pricing and feature gates
- Reviewers complain that add-ons, upgrades and seat-based feature restrictions can make the total cost high for small teams. · techradar.com, 15 Oct 2026
- Limit: reporting and marketing
- Reviewers commonly say advanced reporting, marketing automation and multichannel campaigns are limited without higher plans or third-party tools. · gartner.com, 15 Oct 2026
- Limit: support and reliability
- Trustpilot includes a report of a server bug sending duplicate campaign emails and taking five days to resolve, while other reviewers describe slow or inconsistent support for complex issues. · trustpilot.com, 15 Oct 2026
- Marketing automation
- Yes · pipedrive.com, 20 Sept 2026
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