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Best Conversion Tracking in 2026

Conversion tracking tools record actions such as sign-ups or purchases and connect those actions to marketing sources. This list is for people comparing web, API, iOS, Android, extension, and Windows options.

  1. 1

    Adjust

    Free plan AndroidAPIiPhone+2

    Adjust combines cross-platform measurement with reporting, deep links, and audience tools.

    7.7 Pricing on request Visit site
  2. 2

    Attributy

    Free plan AndroidAPIiPhone+1

    Attributy brings attribution, offline media modeling, optimization, and reporting into one web service. Its plan limits and paid pricing should be checked against your traffic and media needs.

    7.5 From $999/mo · 14-day trial Visit site
  3. 3

    AnyTrack

    Free plan APIExtensionWeb

    AnyTrack combines conversion tracking, attribution and reporting, with additional Conversion API functions on paid plans.

    7.4 Free plan · paid from $100/mo · 14-day trial Visit site
  4. 4

    Kochava

    Free plan AndroidAPIiPhone+3

    Kochava combines advertiser measurement tools with a separate publisher offering, and supports a wide range of channels and integrations.

    7.2 Free plan · paid from $500/mo Visit site
  5. 5

    Factors.ai

    by Factors.ai
    Free plan APIWeb

    Factors.ai focuses on account-level marketing signals, engagement, and attribution, with CRM and advertising integrations.

    7.1 From $199/mo · 14-day trial Visit site
  6. 6

    RedTrack

    Free plan AndroidAPIExtension+2

    RedTrack combines cross-platform campaign management, conversion attribution, and automation in one service.

    7.1 From $69/mo (annual) · 14-day trial Visit site
  7. 7

    Tenjin

    Free plan AndroidAPIiPhone+1

    Tenjin combines mobile attribution with analytics, integrations, and automation APIs.

    7.0 Free plan · paid from $200/mo Visit site
  8. 8

    Windsor.ai

    Free plan APIWeb

    Windsor.ai connects a large range of data sources to analytics, storage, spreadsheet, and AI destinations, with scheduled and incremental transfer options.

    6.6 Free plan · paid from $19/mo (annual) · 30-day trial Visit site
  9. 9

    Airbridge

    Free trial AndroidAPIiPhone+1

    Choose Airbridge if your team needs campaign attribution tied to subscription revenue, with reporting and deep-linking tools in one platform.

    6.5 From $40/mo · 30-day trial Visit site
  10. 10

    HockeyStack

    by HockeyStack
    Free trial APIWeb

    HockeyStack combines event and session analytics with attribution and journey features across its paid plans.

    6.0 From $1,400/mo Visit site
  11. 11

    Adobe Marketo Engage

    by Adobe Marketo Engage
    Paid APIWeb

    Choose Marketo Engage if an enterprise marketing team needs automation across channels, lead management, CRM alignment, and campaign attribution.

    5.8 Pricing on request Visit site
  12. 12

    MTK Attribution

    Free trial Web

    MTK Attribution focuses on carrying touchpoint and ad data from forms into CRM workflows. Its per-site licensing and supported form connections are especially relevant to agencies.

    5.6 From $29/mo Visit site
  13. 13

    Trackier

    by Trackier
    Free trial APIWeb

    Trackier covers affiliate attribution, commissions, payouts, reporting, and fraud controls in one platform.

    5.6 Pricing on request · 30-day trial Visit site
  14. 14

    Everflow

    by Everflow
    Paid APIWeb

    Choose Everflow if your business needs partner management, channel tracking, revenue attribution, and partner payments in one platform.

    5.5 Pricing on request Visit site
  15. 15

    Branch LinkHub

    Paid Web

    LinkHub brings link creation, governance, bulk administration, and analytics into one web workspace. It is aimed at enterprise linking teams and requires contacting Branch for pricing.

    5.4 Pricing on request · 30-day trial Visit site
  16. 16

    Measured

    Paid APIWeb

    Consider Measured if your enterprise team needs incrementality testing, media mix modeling, and budget scenario planning across multiple channels.

    5.3 Pricing on request Visit site
  17. 17

    Northbeam

    by Northbeam
    Paid APIWeb

    Northbeam combines attribution and media planning tools for multi-channel e-commerce marketing.

    5.2 From $1,500/mo Visit site
  18. 18

    Hyros

    Paid AndroidiPhoneWeb

    Pick Hyros if you need revenue attribution with custom, multi-touch, and offline models. Look elsewhere if you need a free plan or track more than $5k in monthly revenue on the entry plan.

    5.0 From $69/mo Visit site
  19. 19

    Ruler Analytics

    Paid Web

    Ruler Analytics links marketing journeys and attribution with sales and revenue reporting, and adds marketing mix modelling on its Advanced plan.

    5.0 Visit site
  20. 20

    Tapfiliate

    by Tapfiliate
    Paid API

    Tapfiliate covers core affiliate operations with portal, payout, fraud and attribution features. Buyers should compare the Launch limits and monthly prices with their expected affiliate volume.

    5.0 From $89/mo · 7-day trial Visit site
  21. 21

    Wicked Reports

    Paid APIWeb

    Wicked Reports combines first-party attribution with weekly channel recommendations and reporting tools.

    5.0 From $499/mo Visit site
  22. 22

    AppsFlyer Audience Segmentation

    Paid Web
    4.4 Pricing on request Visit site
  23. 23

    Binom

    Paid Web
    4.3 Visit site
  24. 24

    Klar

    Paid Web
    4.1 From €200/mo · 14-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Compare free plans, trial periods, paid starting prices, attribution models, conversion sources, mobile and offline tracking, monthly event limits, and data retention. If code access matters, check the licence before choosing.

Questions

Do conversion tracking tools have free plans?

A free plan is available from tools such as Adjust, AnyTrack, and Attributy. Other tools list paid pricing or pricing on request.

Which tools offer free trials?

Airbridge and Branch LinkHub list 30-day trials. AnyTrack and Attributy list 14-day trials.

What platforms can these tools run on?

Platforms represented in this category include web, API, iOS, Android, browser extension, and Windows.

What should I compare besides price?

Compare attribution models, conversion sources, mobile app attribution, offline conversion tracking, monthly event limits, and data retention.

How do I check code access?

Review the tool's open-source licence information before choosing if you need to read or change its code.

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