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Attributy
What Attributy is
Attributy is a web-based marketing measurement and optimization product for connecting online and offline activity to revenue. It combines multi-touch attribution with marketing mix modeling and uses incrementality testing to validate measurement. Live dashboards show current cross-channel information, while its AI identifies opportunities, suggests budget reallocations, and forecasts outcomes before spending. An agentic assistant answers questions in plain English with charts and numbers, cites its data sources, and recommends next steps. The service lists integrations including Google Ads, Meta, TikTok, LinkedIn, GA4, HubSpot, Bing, and Snapchat, with support for more than 150 sources. It models TV, CTV, radio, OOH, and DOOH alongside digital media. Starter covers digital measurement for fewer than 1M monthly website visits. Professional supports fewer than 5M visits and adds offline channels, lite budget optimization, and conversion probability. Enterprise offers tailored pricing, advanced optimization, custom models, global integrations, unlimited partner channels, and a dedicated success team.
Who it suits
It suits media agencies, e-commerce brands, performance marketers, analysts, marketing operations, and growth teams measuring digital and offline channels.
What it does well
- Combines multi-touch attribution and marketing mix modeling
- Models TV, CTV, radio, OOH, and DOOH
- Supports more than 150 data sources
- AI forecasts outcomes before spending
- Live cross-channel dashboards
What to know first
- No free plan
- Web platform only
- Starter is limited to fewer than 1M visits
- Enterprise pricing is tailored and unlisted
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Professional | annually (regular price shown as $2,499/month) · Unlimited seats · linear TV, CTV, digital, radio and OOH · lite budget optimization · conversion probability · <5M monthly website visits | $1,999 a month |
| Starter | annually (regular price shown as $999/month) · Unlimited seats · multi-touch attribution · digital · add-ons available · <1M monthly website visits | $799 a month |
| Enterprise | monthly, tailored to media spend · Unlimited seats · global data integrations · advanced budget optimization · custom models · unlimited partner channels · unlimited attribution and optimization models · dedicated success team · >5M monthly website visits | On request |
As attributy.com lists them, read 21 Oct 2026. The maker's own page has the final word.
Verdict
Attributy brings attribution, offline media modeling, optimization, and reporting into one web service. Its plan limits and paid pricing should be checked against your traffic and media needs.
Facts from Attributy's own pages
- Additional connectors
- Google Search Console and Zapier are available on request according to the privacy policy. · attributy.com, 21 Oct 2026
- Agentic AI
- Its agentic AI accepts plain-language questions and returns charts, figures, source touchpoints and suggested actions. · attributy.com, 21 Oct 2026
- AI assistant
- Attributy's agentic AI answers questions in plain English with charts and numbers, cites its data sources, and recommends next steps. · attributy.com, 7 Oct 2026
- API restrictions
- The terms prohibit exceeding API call limits, reselling access, sublicensing it or building a competing service with the API. · attributy.com, 21 Oct 2026
- API terms
- The terms allow API and measurement-tag use only for the customer's internal business, subject to agreement terms, published documentation and rate limits. · attributy.com, 21 Oct 2026
- Automated recommendations
- Attributy generates automated recommendations about where marketing budget should move. · attributy.com, 21 Oct 2026
- Budget optimization
- The platform recommends budget reallocations and forecasts expected outcomes before spend is changed. · attributy.com, 21 Oct 2026
- Company
- Attributy says it was founded in 2020 in Tampa, Florida, and names Andreas Eisermann as its founder. · attributy.com, 7 Oct 2026
- Company founded
- Attributy says it was founded in 2020 in Tampa, Florida; LinkedIn also lists 2020 as the founding year. · attributy.com, 21 Oct 2026
- Company headquarters
- LinkedIn lists New York as headquarters, while the official About page states Tampa, Florida as the founding location. · linkedin.com, 21 Oct 2026
- Company legal name
- Crunchbase identifies the legal name as Attributy Inc. and operating status as active. · crunchbase.com, 21 Oct 2026
- Company size
- LinkedIn lists the company size as 11–50 employees and shows 16 employees on the profile. · linkedin.com, 21 Oct 2026
- Data collection limits
- The measurement tag is not designed to capture keystrokes, form entries, message contents, payment-card data or screen recordings. · attributy.com, 21 Oct 2026
- Documentation
- Public terms refer to API documentation, specifications and rate limits, but the site does not expose a separate public developer documentation portal in the cited materials. · attributy.com, 21 Oct 2026
- Enterprise support
- Enterprise includes a dedicated success team and unlimited partner channels. · attributy.com, 7 Oct 2026
- Founded
- 2020 · attributy.com, 28 Sept 2026
- Founder
- The official About page names Andreas Eisermann as founder and describes more than 25 years across television, ecommerce and SaaS. · attributy.com, 21 Oct 2026
- Headquarters
- Tampa, Florida, United States · attributy.com, 28 Sept 2026
- Incrementality testing
- Its attribution and mix-model outputs are described as validated by incrementality testing. · attributy.com, 21 Oct 2026
- Integration method
- The LinkedIn Ads connector uses one-click OAuth and automatically synchronizes campaigns, spend and conversions without extra tags or code. · attributy.com, 21 Oct 2026
- Integrations
- The privacy policy lists implemented connectors for Google Ads, Meta Ads, LinkedIn Ads, Microsoft Advertising, TikTok Ads, X Ads, Snapchat Ads, Pinterest Ads, Campaign Manager 360, Display & Video 360, Outbrain and HubSpot. · attributy.com, 21 Oct 2026
- Intended users
- The site names media agencies, e-commerce brands, performance marketers, marketing analysts, marketing operations and growth teams as audiences. · attributy.com, 7 Oct 2026
- License
- Attributy retains ownership of its platform, tag, software, documentation, models and related intellectual property, with copying and reverse engineering restricted. · attributy.com, 21 Oct 2026
- Limit: integration dependence
- The terms make third-party integrations dependent on provider availability and allow Attributy to reject, suspend or remove an integration. · attributy.com, 21 Oct 2026
Where Attributy stands on Freedom251
- Email Marketing Analytics Software#1 of 47
- Marketing Attribution Software#2 of 38
- Conversion Tracking#2 of 24