Measured

Paid APIWeb

What Measured is

Measured is an AI-powered marketing effectiveness platform for enterprise brands. It combines causal experiments, media mix modeling, and advertising platform data to assess media impact. For incrementality testing, it supports geo-matched and first-party split tests to measure incremental sales. Its automated testing tools cover machine learning market selection, audience and geographic splitting, test design, and calibration. Measured’s media mix models use incrementality tests as causal priors and can be updated weekly, monthly, or quarterly. The Media Plan Optimizer runs budget scenarios and allocates spend toward marginal return on investment, growth, or profitability goals. The company lists more than 300 fully managed integrations across analytics, business intelligence, CRM and email, ecommerce, social, search, and TV and OTT, plus a REST API for cross-channel performance data. Measured describes its intended customers as enterprise teams and complex omnichannel, multinational organizations. Each customer is paired with an analytics expert, and the company describes enterprise onboarding, training, and education for distributed teams. Measured states that it is ISO/IEC 27001:2022 certified and SOC 2 Type 2 compliant, and adheres to GDPR and CCPA requirements. It says data is encrypted in transit with TLS 1.2 or greater and at rest with AES-256 or greater. Founded in 2017, the company is headquartered in Austin, Texas.

Who it suits

Measured suits enterprise marketing teams that need to assess media impact across complex omnichannel or multinational operations. Its experiments, media mix models, budget scenarios, and managed integrations are aimed at organizations with broad measurement needs.

What it does well

Combines causal experiments, media mix modeling, and ad platform data.
Supports geo-matched and first-party split tests for incrementality.
Models can be updated weekly, monthly, or quarterly.
Optimizer supports scenarios for marginal ROI, growth, or profitability.
Lists more than 300 fully managed integrations and a REST API.
Each customer is paired with an analytics expert.

What to know first

Pricing is available on request.
The platform is positioned for enterprise brands and teams.
The listed platforms are web and API.

Limits

The Enterprise platform is priced on request, with a demo offered as the route to discuss it. The platform is positioned for enterprise brands; no lower tier is described.

Plans

Plan	Billed and limits	Price
Enterprise platform	Get a demo · Pricing not listed; positioned for enterprise brands	On request
Measured enterprise	Custom quote · data volume · integrations · required features	On request

As measured.com lists them, read 7 Oct 2026. The maker's own page has the final word.

Getting started

Visit https://www.measured.com/.
Request a demo to discuss pricing and the enterprise platform.
Review the available managed integrations and REST API options.
Work with the paired analytics expert through enterprise onboarding and training.

Verdict

Consider Measured if your enterprise team needs incrementality testing, media mix modeling, and budget scenario planning across multiple channels. Its enterprise focus and pricing on request may make it a less suitable option for teams seeking a publicly priced, non-enterprise service.

Questions

How much does Measured cost?

Pricing is available on request. The Enterprise platform lists “Get a demo” as its billing route.

Which platforms does Measured support?

Measured lists web and API platforms. Its integrations page describes a REST API for cross-channel performance data.

What does Measured do?

It combines causal experiments, media mix modeling, and ad platform data to assess media impact and support budget planning.

What integrations are available?

Measured lists more than 300 fully managed integrations across analytics, BI, CRM and email, ecommerce, social, search, and TV and OTT.

What security and privacy measures does Measured state?

It states that it is ISO/IEC 27001:2022 certified and SOC 2 Type 2 compliant, and adheres to GDPR and CCPA requirements. It says data is encrypted in transit using TLS 1.2 or greater and at rest using AES-256 or greater.

Who is Measured built for?

The company describes it as built for enterprise teams and complex omnichannel, multinational organizations.

Facts from Measured's own pages

Access control: Measured supports multiple user roles with different permissions through role-based access control. · measured.com, 15 Oct 2026
API: The integrations page lists a Measured REST API for accessing cross-channel performance data. · measured.com, 7 Oct 2026
API connectivity: A single REST API connection exposes data gathered through more than 300 partner connections. · measured.com, 15 Oct 2026
Automated testing: Measured says its testing tools include machine learning market selection, audience and geo splitting, test design, and calibration. · measured.com, 7 Oct 2026
Benchmarks: The Benchmarks product compares spend, ROAS and efficiency with peer brands. · measured.com, 15 Oct 2026
Budget planning: The Media Plan Optimizer runs budget scenarios and allocates spend using marginal ROI, growth, or profitability goals. · measured.com, 7 Oct 2026
Bug bounty: Measured states that it does not currently offer a bug-bounty program or financial rewards. · measured.com, 15 Oct 2026
Company award: Inc. lists Measured as a 2026 Inc. 5000 honoree ranked No. 4,343, with 47% three-year growth. · inc.com, 15 Oct 2026
Company founded: Measured’s About page lists its founding year as 2017. · measured.com, 7 Oct 2026
Company headquarters and size: LinkedIn lists Austin, Texas headquarters and 51–200 employees. · linkedin.com, 15 Oct 2026
Company legal name: The company identifies itself as Measured, Inc. · measured.com, 15 Oct 2026
Cross-channel dashboard: The cross-channel dashboard presents comparable performance across the media portfolio. · measured.com, 15 Oct 2026
Data protection: Measured states that data is encrypted in transit using TLS 1.2 or greater and at rest using AES-256 or greater. · measured.com, 7 Oct 2026
Data residency: Measured says client data is stored in the United States on cloud infrastructure under U.S. jurisdiction. · measured.com, 15 Oct 2026
Documentation and support: The public REST API page explains use cases and data coverage but directs prospective users to request a demo rather than publishing SDKs or endpoint specifications. · measured.com, 15 Oct 2026
Encryption: The company says data is encrypted in transit with TLS 1.2 or greater and at rest with AES-256 or greater. · measured.com, 15 Oct 2026
Experiment methods: Its experiments use first-party audience splits and geo-matched market testing for prospecting, retargeting and retention campaigns. · measured.com, 15 Oct 2026
Founded: Measured was founded in 2017. · measured.com, 15 Oct 2026
Funding news: Measured announced a $21 million investment from Telescope Partners on May 4, 2022. · measured.com, 15 Oct 2026
Funding result: In the funding announcement, Measured said experiments covering $4.14 billion in spend found an average 40% of media investment ineffective. · measured.com, 15 Oct 2026
Headquarters: Austin, Texas, United States · measured.com, 28 Sept 2026
Incrementality testing: The platform runs geo-based and audience-split experiments to estimate the causal effect of media. · measured.com, 15 Oct 2026
Integrations: Measured advertises more than 300 fully managed integrations across advertising, commerce, analytics, data and retail platforms. · measured.com, 15 Oct 2026
Intended customers: Measured describes its platform as built for enterprise teams and complex omnichannel, multinational organizations. · measured.com, 7 Oct 2026

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