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Northbeam

by Northbeam

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Northbeam's own site

What Northbeam is

Northbeam is a marketing intelligence platform for e-commerce businesses running experiment-based growth marketing across multiple advertising channels. It covers multi-touch attribution, incrementality, and media mix modeling. Its attribution product uses first-party data and machine learning, with adjustable lookback windows, attribution models, and accounting modes. Dashboards combine metrics, channels, and campaigns with sales attribution and profit benchmarks. MMM+ supplies daily forecasts and budget recommendations using Northbeam attribution data and external variables. Apex sends first-party attribution data to advertising algorithms; listed Meta and Axon integrations require no development work. Northbeam also provides event and ecommerce tracking, native and custom integrations, and API access. The company says data is logically separated and encrypted in transit and at rest, with most of its platform on Google Cloud Platform. It states SOC 2 Type 2 compliance and uses Auth0 identity protocols. Founded in 2019, Northbeam is headquartered in El Segundo, California. Pricing starts at $1,500/mo and depends on pageview volume.

Who it suits

Northbeam is aimed at e-commerce businesses running experiment-based growth marketing across several ad channels. It suits teams needing attribution, forecasting, budget recommendations, campaign dashboards, and advertising-platform integrations.

What it does well

  • Combines attribution, incrementality, and media mix modeling
  • Uses first-party data and machine learning
  • Provides daily forecasts and budget recommendations
  • Offers event, ecommerce, and API tracking
  • Includes native and custom integrations

What to know first

  • No free plan
  • No free trial
  • Pricing starts at $1,500/mo
  • Higher pageview volume can increase pricing

Limits

The Starter plan costs $1,500 per month and is aimed at Shopify brands spending less than $1.5 million annually on ads.

Plans

PlanBilled and limitsPrice
StarterThe page shows $1,500; Starter is described as month-to-month usage-based pricing for Shopify brands. · Brands spending less than $1.5m/year on ads · first-party MTA · omnichannel dashboards · Apex · Clicks + Deterministic Views · MCP$1,500 a month
ProfessionalThe page shows $3,500 / per month; Professional and Enterprise are annual terms, billed annually or semi-annually depending on the agreement. · Growth marketers spending up to $500k/month on ads · unlimited users, data exports, and integrations · ecommerce platforms beyond Shopify · dedicated Media Strategist$3,500 a month
GrowthContact us for a quote; custom pricing · Seven-figure brands · under $200K/month ad spend · attribution, dashboards, Northbeam MCP · preferred agency partner supportOn request
EnterpriseContact us for a quote; custom pricing. Annual term, billed annually or semi-annually depending on the agreement. · Teams spending more than $500k/month on ads · dedicated Customer Success Manager and Slack channel · optional hourly conversion data · granular touchpoint exports · international or geo-specific dashboardsOn request

As northbeam.io lists them, read 5 Oct 2026. The maker's own page has the final word.

Getting started

  1. Open the Northbeam website
  2. Choose a plan that matches your advertising spend and data volume
  3. Use the web platform or API
  4. Connect advertising platforms through native or custom integrations
  5. Configure tracking, dashboards, attribution, and forecasting

Verdict

Northbeam combines attribution and media planning tools for multi-channel e-commerce marketing. Its dashboards, forecasts, and ad integrations support measurement and optimization, but pricing is paid and tied to data volume.

Questions

Does Northbeam offer a free plan or trial?

No. Northbeam is paid and has no free plan or free trial.

What platforms does Northbeam support?

Northbeam is available through web and API access.

How much does the Starter plan cost?

Starter is $1,500 USD per month, billed month to month with usage-based pricing for Shopify brands.

What does Professional cost?

Professional is $3,500 USD per month, with annual terms billed annually or semi-annually depending on the agreement.

Does Northbeam provide integrations?

Yes. It offers native and custom integrations, including listed connections for Meta and Axon through Apex.

Facts from Northbeam's own pages

Ad optimization
Northbeam Apex sends first-party attribution data to ad algorithms; its site says the integration is available for Meta and Axon and requires no development work. · northbeam.io, 5 Oct 2026
API access
Yes · northbeam.io, 24 Sept 2026
Attribution
Its MTA product uses first-party data and machine learning and offers flexible lookback windows, attribution models, and accounting modes. · northbeam.io, 5 Oct 2026
Audience
Northbeam says it is relevant to e-commerce businesses running experiment-based growth marketing across multiple ad channels. · northbeam.io, 5 Oct 2026
Compliance
Northbeam says it is SOC 2 Type 2 compliant and makes its report available upon request. · northbeam.io, 5 Oct 2026
Dashboards
Northbeam says its dashboards bring metrics, channels, and campaigns together and include sales attribution and profit benchmarks. · northbeam.io, 5 Oct 2026
Ecommerce tracking
Yes · northbeam.io, 24 Sept 2026
Event tracking
Yes · northbeam.io, 24 Sept 2026
Founded
2019 · northbeam.io, 28 Sept 2026
Free plan
No · northbeam.io, 24 Sept 2026
Headquarters
El Segundo, California, United States · northbeam.io, 19 Oct 2026
Identity access
Northbeam says it uses Auth0 identity protocols to control access to company data. · northbeam.io, 5 Oct 2026
Integrations
Northbeam says it offers native and custom integrations and is continually adding more; the integrations page describes connections to ad platforms. · northbeam.io, 5 Oct 2026
Media mix modeling
MMM+ provides daily forecasts and budget recommendations and can incorporate Northbeam MTA data and external variables. · northbeam.io, 5 Oct 2026
Pricing basis
Northbeam says monthly pricing is informed by business data volume measured in pageviews, and larger data volumes can increase the price. · northbeam.io, 5 Oct 2026
Product
Northbeam describes itself as a marketing intelligence platform offering multi-touch attribution, incrementality, and media mix modeling. · northbeam.io, 5 Oct 2026
Security
Northbeam says customer data is logically separated, encrypted at rest and in transit, and its platform footprint is mostly on Google Cloud Platform. · northbeam.io, 5 Oct 2026
Paid from
1500 · northbeam.io, 24 Sept 2026
Support
The company directs customers to its knowledge base for support resources and lists [email protected] for support contact. · northbeam.io, 5 Oct 2026

Where Northbeam stands on Freedom251

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