Ruler Analytics

What Ruler Analytics is

Ruler Analytics measures how marketing affects leads, opportunities, sales, pipeline, and revenue. The web platform uses first-party tracking and conversion tags to follow customer journeys, then connects marketing touchpoints to sales reporting and sends revenue data to marketing reporting tools. Attribution choices include multi-touch, data-driven, and impression attribution, with first-click, last-click, time-decay, linear, and position-based models. Its marketing mix modelling includes modelled ROAS, online and offline channels, diminishing-returns forecasting, and a budget scenario planner. Reports can be segmented by channel, campaign, keyword, device, country, CRM opportunity, revenue stage, and customer journey. Integrations listed include Google Ads, Google Analytics, Salesforce, HubSpot, Shopify, Snowflake, Tableau, and Zapier. Ruler says it serves B2B, B2C, and D2C businesses, including lead-generation and ecommerce organizations. Plans scale with monthly traffic and product, data, and integration requirements. Small costs $400 a month, or $360/month annual, for up to 10k monthly visits. Medium is $668/month monthly or $601/month annual for up to 50k visits; Large is $1326/month monthly or $1193/month annual for up to 100k visits. Advanced is $2000/month monthly or $1800/month annual, from 100k visits. There is no free plan.

Who it suits

It suits B2B, B2C, and D2C organizations that want to connect marketing activity with sales and revenue reporting, including lead-generation and ecommerce businesses. Plan fit depends on traffic volume and product, data, and integration requirements.

Limits

The Small plan covers up to 10k monthly visits. Medium covers up to 50k visits per month, Large up to 100k, and Advanced starts from 100k visits per month.

Getting started

1. Visit the Ruler Analytics website.
2. Use the web platform.
3. Choose a paid plan based on monthly visits and requirements.
4. Connect relevant listed services such as Google Ads, Salesforce, or HubSpot.

Verdict

Ruler Analytics links marketing journeys and attribution with sales and revenue reporting, and adds marketing mix modelling on its Advanced plan. Consider the visit limits and billing options alongside the integrations and reporting detail needed.