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Wicked Reports

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What Wicked Reports is

Wicked Reports provides first-party marketing attribution that links orders to the clicks that caused them and separates new customers from repeat buyers. Its tracking combines first-party conversion data with server-to-server tracking and offers an infinite lookback window. Each week, it issues Scale, Chill, or Kill recommendations for channels and logs each decision with a dollar value.

Measure includes FunnelVision pre-built views and Cohort & LTV reports. Wicked Coach analyzes 216 data points per click and sends action alerts by email and Slack. Listed integrations include Shopify, Meta, TikTok, Pinterest, Stripe, Google Ads, Snapchat, Klaviyo, Amazon, BigCommerce, Microsoft Ads, Zapier, APIs, and webhooks. Wicked Reports says reports populate with first-party accuracy within 24–48 hours after platforms are connected and data sync is verified. The company describes its tracking as GDPR and CCPA compliant. Plans are directed at eCommerce and subscription businesses. Measure is $499 a month, billed $499/month; Scale is $699 a month, billed $699/month; and Maximize is $999 a month, billed $999/month.

Who it suits

Wicked Reports is aimed at eCommerce and subscription businesses seeking attribution for orders, channels, and customer types. Its Enterprise plan is also described for brands operating at $50M+ and organizations needing dedicated infrastructure and consulting.

What it does well

  • Separates new customers from repeat buyers
  • Offers an infinite lookback window
  • Logs weekly channel decisions with dollar values
  • Includes Cohort & LTV reports
  • Lists integrations across commerce, advertising, and CRM tools

What to know first

  • Measure costs $499 a month
  • Enterprise on request
  • Reports populate 24–48 hours after connection and sync verification

Plans

PlanBilled and limitsPrice
Measure$499/month · $0–$2,500,000 annual revenue · FunnelVision · Cohort & LTV reports · Major ad platform, standard cart, and standard CRM integrations$499 a month
EnterpriseStarts at $4,999 · For $50M+ brands · Priority support and implementation · Enterprise terms and security reviews · Dedicated servers and custom SLA$4,999
Scale$699/month · Everything in Measure · CRM/cart API integrations and Outbound API · Currency conversion · International time-zone data loading$699 a month
Maximize$999/month · Everything in Scale · 5 Forces AI · Advanced Signal (Meta CAPI) · Custom Conversions · Amazon Revenue Integration$999 a month

As wickedreports.com lists them, read 3 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit https://www.wickedreports.com/.
  2. Choose a plan for your business.
  3. Connect the relevant platforms and verify data sync.
  4. Allow 24–48 hours for reports to populate.

Verdict

Wicked Reports combines first-party attribution with weekly channel recommendations and reporting tools. Its listed Measure plan costs $499 a month, with higher-priced plans and Enterprise pricing starting on request.

Questions

Is there a free plan?

No. The listed plans are paid, starting with Measure at $499 a month.

What does Measure include?

Measure includes FunnelVision, Cohort & LTV reports, and major ad platform, standard cart, and standard CRM integrations. It is for $0–$2,500,000 annual revenue.

How much do the plans cost?

Measure is $499 a month, Scale is $699 a month, and Maximize is $999 a month. Enterprise on request.

Which platforms does it integrate with?

Listed integrations include Shopify, Meta, TikTok, Pinterest, Stripe, Google Ads, Snapchat, Klaviyo, Amazon, BigCommerce, Microsoft Ads, Zapier, APIs, and webhooks.

How long does setup take before reports populate?

Reports are said to populate within 24–48 hours after connecting platforms and verifying data sync.

What does Enterprise add?

Enterprise includes priority support and implementation, security reviews, dedicated servers, and a custom SLA.

Facts from Wicked Reports's own pages

AI analysis
Wicked Coach analyzes 216 data points per click and sends action alerts by email and Slack. · wickedreports.com, 3 Oct 2026
Analysis
The platform provides weekly Scale, Chill, or Kill recommendations for each channel, with each decision logged with a dollar value. · wickedreports.com, 3 Oct 2026
Attribution tracking
Its technology combines first-party conversion data with server-to-server tracking and offers an infinite lookback window. · wickedreports.com, 3 Oct 2026
Data setup
Wicked Reports says reports populate with first-party accuracy within 24–48 hours after connecting platforms and verifying data sync. · wickedreports.com, 3 Oct 2026
Enterprise security
The Enterprise plan includes security reviews, dedicated servers, and a custom SLA. · wickedreports.com, 3 Oct 2026
Founded
2014 · wickedreports.com, 28 Sept 2026
Guarantee
The homepage says that if logged decisions do not reach three times the subscription cost within 90 days, the service is free until they do. · wickedreports.com, 3 Oct 2026
Headquarters
Salem, Massachusetts, United States · wickedreports.com, 28 Sept 2026
Integrations
The integrations page lists Shopify, Meta, TikTok, Pinterest, Stripe, Google Ads, Snapchat, Klaviyo, Amazon, BigCommerce, Microsoft Ads, Zapier, APIs, and webhooks. · wickedreports.com, 3 Oct 2026
Intended users
The pricing page describes its plans for eCommerce and subscription businesses, including brands operating across regions and organizations requiring dedicated infrastructure and consulting. · wickedreports.com, 3 Oct 2026
Privacy and compliance
The technology page says its first-party and server-to-server tracking is GDPR and CCPA compliant. · wickedreports.com, 3 Oct 2026
Product
Wicked Reports provides first-party marketing attribution that ties orders to the click that caused them and separates new customers from repeat buyers. · wickedreports.com, 3 Oct 2026
Reporting
Measure includes FunnelVision pre-built views and Cohort & LTV reports. · wickedreports.com, 3 Oct 2026
Support
The contact page provides a support email at [email protected] and lists the headquarters at 120 Washington Street, Salem, MA 01970. · wickedreports.com, 3 Oct 2026

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