Side by side
Northbeam vs Wicked Reports
Both stand on conversion tracking. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid APIWeb
Northbeam combines attribution and media planning tools for multi-channel e-commerce marketing. Its dashboards, forecasts, and ad integrations support measurement and optimization, but pricing is paid and tied to data volume.
Visit Northbeam Paid APIWeb
Wicked Reports combines first-party attribution with weekly channel recommendations and reporting tools. Its listed Measure plan costs $499 a month, with higher-priced plans and Enterprise pricing starting on request.
Visit Wicked ReportsThe facts
| Northbeam | Wicked Reports | |
|---|---|---|
| Free plan | No | No |
| Open source | Not published | Not published |
| Runs on | API, Web | API, Web |
| Lowest paid plan | Professional: $3,500 a month | Measure: $499 a month |
| Plans published | 4 | 4 |
| Maker | Northbeam | Not published |
| Website | northbeam.io | wickedreports.com |
| On conversion tracking | #17 of 24 | #21 of 24 |
Northbeam: what it does well
- Combines attribution, incrementality, and media mix modeling
- Uses first-party data and machine learning
- Provides daily forecasts and budget recommendations
- Offers event, ecommerce, and API tracking
- Includes native and custom integrations
What to know first
- No free plan
- No free trial
- Pricing starts at $1,500/mo
- Higher pageview volume can increase pricing
Wicked Reports: what it does well
- Separates new customers from repeat buyers
- Offers an infinite lookback window
- Logs weekly channel decisions with dollar values
- Includes Cohort & LTV reports
- Lists integrations across commerce, advertising, and CRM tools
What to know first
- Measure costs $499 a month
- Enterprise on request
- Reports populate 24–48 hours after connection and sync verification
Alternatives to Northbeam Alternatives to Wicked Reports The whole list