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Best Lead Routing Software in 2026

Incoming leads need to be qualified and assigned in ways that fit your sales process. Compare routing rules, territory routing, and round-robin assignment alongside lead qualification and workflow automation. CRM connectors and webhook support are useful criteria to consider when assessing connections between systems. 91Leads CRM, Mixdesk, and Cargo are among the entries shown. Free-plan availability and paid-from pricing add cost context as you weigh the listed capabilities against how your team distributes leads.

  1. 1

    Cargo

    Free plan APIExtensionWeb

    Cargo combines repository-defined workflows with execution controls, agent compatibility, and integrations.

    7.4 Free plan · paid from $165/mo Visit site
  2. 2

    Gradient Works

    Free plan APIWeb

    Gradient Works brings several sales operations tasks into one platform, with account scoring, territory planning, book management and routing tied to Salesforce.

    7.1 Free plan · paid from $799/mo (annual) Visit site
  3. 3

    Mixdesk

    Free plan AndroidAPIiPhone+1

    Mixdesk combines shared channel messaging with AI agents, routing and team workflows.

    7.1 Free plan · paid from $49/mo Visit site
  4. 4

    Distributely

    Free plan Web

    Distributely offers configurable routing and audit visibility for HubSpot teams. The listed annual rate is billed upfront, and automatic seat adjustments and prorated billing are not yet available.

    7.0 Free plan · paid from $20/user/mo (annual) Visit site
  5. 5

    Leadspace

    by Leadspace
    Free plan APIExtensionWeb

    Choose Leadspace if your team needs B2B profiles and signals that can be activated across go-to-market tools.

    7.0 Pricing on request Visit site
  6. 6

    InstaChime

    Free plan Web

    InstaChime combines lead routing and escalation with activity tracking and multiple notification options.

    6.9 Free plan · paid from $29/mo Visit site
  7. 7

    LeadExec

    Free plan APIWeb

    LeadExec combines lead qualification, routing, and delivery options for organizations handling leads across teams or buyers.

    6.9 Free plan · paid from $660/mo (annual) Visit site
  8. 8

    Lead Dispatcher

    Free plan Web

    Lead Dispatcher offers rule-based lead and meeting assignment with CRM integrations and fallback routing. Starter is free for up to five reps; Growth costs $199 a month for up to 25 reps.

    6.8 Free plan · paid from $199/mo Visit site
  9. 9

    91Leads CRM

    Free trial AndroidAPIiPhone+1

    91Leads CRM combines lead capture, assignment, follow-up, calling, and business operations modules. Check the add-on terms and GST alongside the ₹199/user/mo Basic price before choosing a plan.

    6.6 From ₹199/user/mo · 7-day trial Visit site
  10. 10

    Badger Lead Routing

    Free trial AndroidAPIiPhone+2

    Choose Badger Lead Routing if your team needs territory-based assignment across CRM records, with configurable rules and broad CRM connectivity.

    6.6 From $16/mo (annual) · 14-day trial Visit site
  11. 11

    Bluebird Route

    Paid AndroidAPIiPhone+1

    Choose Bluebird Route if your company distributes opportunities through external sales partners and needs configurable assignment rules.

    6.0 From $600/mo (annual) Visit site
  12. 12

    boberdoo

    Paid AndroidAPIiPhone+1

    boberdoo combines lead and call routing with bidding, automation, form building, and CRM delivery.

    6.0 From $1,075/mo Visit site
  13. 13

    Chili Piper

    by Chili Piper
    Paid AndroidAPIExtension+2

    Chili Piper offers booking and scheduling capabilities across plans with distinct seat and credit allocations.

    5.9 From $12/user/mo Visit site
  14. 14

    Distribution Engine

    Free trial Web

    Distribution Engine provides detailed Salesforce assignment logic, including ownership matching, deduplication, availability, and capacity controls.

    5.9 From $20/user/mo (annual) · 30-day trial Visit site
  15. 15

    Follow Up Boss

    by Follow Up Boss
    Free trial Web

    Choose Follow Up Boss if your real estate business needs lead management and follow-up alongside imports, distribution, and reporting.

    5.9 From $58/user/mo (annual) · 14-day trial Visit site
  16. 16

    LeadAngel

    Free trial APIWeb

    LeadAngel focuses on routing accuracy, account matching, deduplication, and scheduling for enterprise sales operations.

    5.9 Pricing on request Visit site
  17. 17

    Lead Distro AI

    Free trial APIWeb

    Lead Distro AI brings lead routing, call tracking, and profitability reporting together, with a seven-day trial. Factor in usage charges for call minutes and numbers, as well as plan lead allowances.

    5.9 From $147/mo · 7-day trial Visit site
  18. 18

    Aggregatur

    Paid APIWeb

    Aggregatur combines lead routing, delivery, campaign tracking, and client billing in one web platform.

    5.8 From $249/mo Visit site
  19. 19

    LeadMove

    Free trial APIWeb

    LeadMove focuses on validating, scoring, routing, and delivering leads across several channels. Its plans start at $149 a month, with limits varying by plan and a 14-day card-required trial.

    5.8 From $149/mo · 14-day trial Visit site
  20. 20

    SalesExec

    Free trial AndroidAPIiPhone+1

    Choose SalesExec if your team needs lead management alongside inbound call routing, outbound dialing, messaging, reporting, and mobile access.

    5.8 From $72/user/mo Visit site
  21. 21

    Default

    Paid APIExtensionWeb

    Default combines lead workflows, enrichment, and scheduling, with plans aimed at go-to-market and high-volume revenue teams.

    5.7 From $20/user/mo Visit site
  22. 22

    Lead Liaison

    by Lead Liaison
    Paid AndroidAPIiPhone+2

    Choose Lead Liaison if your mid-sized business needs campaign execution alongside lead capture, nurturing, scoring, and distribution.

    5.6 From $250/mo (annual) Visit site
  23. 23

    RevenueHero

    Free trial ExtensionWeb

    RevenueHero combines qualification, scheduling, and ownership-aware routing for sales teams. Review the plan structure and any fixed platform fees alongside its listed starting price.

    5.6 From $15/user/mo · 14-day trial Visit site
  24. 24

    Channelscaler Lead Distribution

    Paid Web

    Channelscaler brings lead matching, partner workflows, reassignment, and reporting into a web platform.

    5.5 Pricing on request Visit site
  25. 25

    Complete Leads

    Paid Web

    Complete Leads brings record matching, routing, assignment, and follow-up tools into Salesforce. Its listed plan is $39 a month per user, with nonprofit discounts available.

    5.5 Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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