Freedom251 › Lead Routing Software
Distribution Engine
What Distribution Engine is
Distribution Engine is a web-based, Salesforce-native tool for assigning work without code. It routes leads, cases, opportunities, accounts, contacts, and custom objects using territory, skills, workload, availability, ownership, SLA, and round-robin criteria. Incoming leads can be matched with existing accounts or contacts and sent to their current owner. Duplicate leads can be merged, and matched leads can be converted automatically into contacts and opportunities. Availability-aware routing skips representatives on PTO, out of office, or shift breaks. Workload rules support capacity limits and daily or weekly caps. The maker describes the product as fully native to Salesforce, without an integration layer or extra login, with data stored in the customer’s Salesforce organization. A 30-day trial is available through Salesforce AppExchange without a credit card. Paid plans are billed annually, start at $20 per user per month, and require at least five licenses.
Who it suits
It suits RevOps professionals, Salesforce administrators, and companies where incorrect assignments carry significant consequences. Teams must already use Salesforce and meet the five-license minimum for paid plans.
What it does well
- Routes many Salesforce record types without code
- Combines territory, skills, workload, and availability rules
- Matches leads to existing account owners
- Merges duplicates and converts matched leads automatically
- 30-day AppExchange trial requires no credit card
What to know first
- Paid plans require at least five licenses
- Plans are billed annually
- Premier Support adds a 20% surcharge
- It is designed around Salesforce
Limits
The trial lasts 30 days. Paid plans require annual billing and a minimum order of five licenses.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | Billed annually; page shows $20 USD/User/Month · Minimum 5 licenses | $20 a month |
| Advanced | Billed annually; page shows $35 USD/User/Month · Minimum 5 licenses | $35 a month |
| Unlimited | Billed annually; page shows $55 USD/User/Month · Minimum 5 licenses | $55 a month |
As distributionengine.com lists them, read 7 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Distribution Engine website
- Start a 30-day trial through Salesforce AppExchange
- Use the service within Salesforce
- Choose a paid plan with at least five licenses when the trial ends
- Configure routing, territory, qualification, or workflow rules
Verdict
Distribution Engine provides detailed Salesforce assignment logic, including ownership matching, deduplication, availability, and capacity controls. The annual billing and five-user minimum matter for smaller teams, while the AppExchange trial offers a way to evaluate it first.
Questions
How much does Distribution Engine cost?
Plans start at $20/user/mo, billed annually, with a minimum order of five licenses. Listed plans are Starter at $20, Advanced at $35, and Unlimited at $55 USD/User/Month.
Is there a free trial?
Yes. A 30-day trial is available through Salesforce AppExchange without a credit card.
Which records can it route?
It supports leads, cases, opportunities, accounts, contacts, and custom objects.
Does it require another integration or login?
It is described as 100% Salesforce-native, with no integration layer or extra login.
What does Premier Support include?
Premier Support costs a 20% surcharge and includes direct phone and email support, with average response under 30 minutes.
Facts from Distribution Engine's own pages
- Audience
- The maker describes the product as routing for companies where a wrong assignment has high stakes and for RevOps professionals and Salesforce admins. · distributionengine.com, 7 Oct 2026
- Availability
- Availability-aware routing avoids reps who are on PTO, out of office, or on a shift break. · distributionengine.com, 7 Oct 2026
- Company history
- The company says it has helped teams assign work inside Salesforce since 2011 and that Distribution Engine launched in 2012. · distributionengine.com, 7 Oct 2026
- Data security
- The maker says product data is stored in the customer’s Salesforce org under Salesforce’s data security and privacy policies. · distributionengine.com, 7 Oct 2026
- Deduplication
- The product can merge duplicate leads and automatically convert matched leads to contacts and opportunities. · distributionengine.com, 7 Oct 2026
- Headquarters
- Wilmington, Delaware, USA; London, UK · distributionengine.com, 23 Sept 2026
- Integration
- Distribution Engine is described as 100% Salesforce-native, with no integration layer or extra login. · distributionengine.com, 7 Oct 2026
- Lead matching
- It matches incoming leads to existing accounts and contacts so they can route to the existing owner. · distributionengine.com, 7 Oct 2026
- Pricing limits
- Paid plans are priced per user, billed annually, and start at a minimum order of five licenses. · distributionengine.com, 7 Oct 2026
- Purpose
- Distribution Engine provides Salesforce lead distribution, case assignment, round-robin, and territory management without code. · distributionengine.com, 7 Oct 2026
- Record types
- The product supports routing leads, cases, opportunities, accounts, contacts, and custom objects. · distributionengine.com, 7 Oct 2026
- Routing rules
- Routing can combine territory, skills, workload, availability, ownership, SLA, and round-robin criteria. · distributionengine.com, 7 Oct 2026
- Support
- Premier Support costs a 20% surcharge and includes direct phone and email support, with an average response time under 30 minutes. · distributionengine.com, 7 Oct 2026
- Trial
- A 30-day free trial is available through Salesforce AppExchange with no credit card required. · distributionengine.com, 7 Oct 2026
- Workload limits
- Workload routing supports capacity limits and daily or weekly caps for reps. · distributionengine.com, 7 Oct 2026
Where Distribution Engine stands on Freedom251
- Lead Routing Software#14 of 36