Side by side
Badger Lead Routing vs Distribution Engine
Both stand on lead routing software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free trial AndroidAPIiPhone+2
Choose Badger Lead Routing if your team needs territory-based assignment across CRM records, with configurable rules and broad CRM connectivity. Look elsewhere if you need lead capture or a plan without a five-license minimum.
Visit Badger Lead Routing
Free trial Web
Distribution Engine provides detailed Salesforce assignment logic, including ownership matching, deduplication, availability, and capacity controls. The annual billing and five-user minimum matter for smaller teams, while the AppExchange trial offers a way to evaluate it first.
Visit Distribution EngineThe facts
| Badger Lead Routing | Distribution Engine | |
|---|---|---|
| Free plan | A free trial | A free trial |
| Open source | Not published | Not published |
| Runs on | Android, API, iPhone, Web, Windows | Web |
| Lowest paid plan | Badger Lead Routing: $16 a month | Starter: $20 per user a month |
| Plans published | 2 | 3 |
| Maker | Not published | Not published |
| Website | badgermapping.com | distributionengine.com |
| On lead routing software | #10 of 36 | #14 of 36 |
Badger Lead Routing: what it does well
- Assigns records as they enter the system.
- Supports overlapping territories and regional coverage.
- Routes leads, accounts, contacts, and opportunities.
- Connects with listed CRMs and custom systems through FTP or REST API.
- Offers email, scheduled-call, and phone support.
What to know first
- No free plan is available.
- Plans require at least five licenses.
- Routed CRM records need an associated address.
Distribution Engine: what it does well
- Routes many Salesforce record types without code
- Combines territory, skills, workload, and availability rules
- Matches leads to existing account owners
- Merges duplicates and converts matched leads automatically
- 30-day AppExchange trial requires no credit card
What to know first
- Paid plans require at least five licenses
- Plans are billed annually
- Premier Support adds a 20% surcharge
- It is designed around Salesforce
Alternatives to Badger Lead Routing Alternatives to Distribution Engine The whole list