Bluebird Route

What Bluebird Route is

Bluebird Route evaluates incoming opportunities and assigns them to sellers in external sales networks. It is designed for companies that sell through contractors, dealers, agents, installers, resellers, and channel partners. Its routing rules can weigh territory, expertise, certifications, availability, response history, win rates, lead value, intent, team rules, tags, priorities, and pricing logic. Assignment models include round robin, fastest finger, territory, performance, skills-based, and smart routing.

The product says it adjusts routing based on acceptance behavior, response times, follow-up consistency, conversion performance, capacity trends, and team engagement. Reps can receive and update assignments by SMS or email without logging into a platform or installing software. For larger operations, Bluebird lists CRM connections, custom APIs and webhooks, audit trails, compliance logging, team hierarchies, regional rules, and real-time reporting and attribution. Its product page shows Zapier, Pipedrive, Oracle, and Power BI integration logos.

Bluebird Route is available on web, iOS, and Android, with API access. The Base plan starts at $600 per month under an annual contract and includes 100 seats and up to 100 monthly leads. The annual option costs $5,995 per year and covers up to 1,200 leads. Custom quotes are available for higher lead volumes or more seats.

Who it suits

Bluebird Route suits companies that distribute incoming sales opportunities across contractors, dealers, agents, installers, resellers, or channel partners. It is a fit for teams that need routing based on factors such as territory, skills, performance, availability, or lead value.

Limits

Base includes 100 seat licenses and up to 100 leads per month with monthly billing, or up to 1,200 leads per year with annual billing. Higher lead volumes or more seats require a custom quote.

Getting started

1. Visit the Bluebird Route website.
2. Review the Base monthly and annual billing options and their lead limits.
3. Choose Base or request a custom quote for higher lead volumes or more seats.
4. Use the web, iOS, Android, or API option.

Verdict

Choose Bluebird Route if your company distributes opportunities through external sales partners and needs configurable assignment rules. Its Base plan includes 100 seats, with lead limits tied to the billing option. Companies needing more seats or higher lead volumes can request a custom quote.