91Leads CRM

Overview

91Leads CRM is a cloud-based system for collecting and managing sales leads alongside business operations. It is best suited to Indian startups and SMBs that need to gather inquiries from several channels and coordinate follow-up across a team. Its ₹199/user/mo starting price is attractive, but GST and paid add-ons can raise the cost of a working setup.

Key features

Lead capture spans Meta Ads, websites, WhatsApp, IndiaMART, Justdial, and other sources. List and pipeline views, custom fields, lead history, bulk upload, and admin tools help teams keep incoming work organized. Routing rules, territory routing, round-robin assignment, and lead qualification are useful for companies dividing leads among multiple reps or sales territories, rather than a solo user with a simple pipeline.

Automation includes AI lead scoring, automated nurturing, drip campaigns, behavior-based triggers, and A/B testing. That range could support sustained, segmented follow-up, although the plan details do not establish which automation capabilities come with CRM Basic. Integrations include WhatsApp, Facebook Lead Ads, IndiaMART, Justdial, website forms, Google Sheets, APIs, webhooks, Housing.com, Magicbricks, 99acres, and NoBroker. The property marketplace connections make the integration mix especially relevant to real estate teams.

Calling offers one-click dialing, reminders, call tracking, and recordings. Call recording is an add-on, not part of the stated Basic inclusions; it costs ₹299.00 per month and requires at least three months of billing. Recordings are kept for three months, so this is a practical option for teams that need a short-term call record, not long-term retention.

The feature set also reaches into task, inventory, invoicing, expense, and attendance management. However, task management, invoicing, expense management, and attendance are separately priced add-ons, so the breadth of modules should not be mistaken for a complete package at the base rate. Video meetings include 1,000 free minutes every calendar month; after that, usage costs ₹0.20 per minute + GST, with a minimum 1,000-minute top-up for ₹200 + GST. Unused minutes do not carry over.

The maker presents workflows for automotive, real estate, healthcare, education, insurance, and travel businesses. Its mobile CRM offers real-time notifications, in-app calling, and email, but requires an internet connection. The privacy policy describes SSL/TLS encryption in transit, encrypted storage, security audits and monitoring, and multi-factor authentication options, while acknowledging that absolute security cannot be guaranteed. Customer businesses remain data controllers; 91Leads acts as a processor for their stored customer data.

Pricing

CRM Basic costs ₹199.00 per month per active user, billed monthly, with 18% GST added. It includes mobile app access and email and chat support. That makes the entry price easy to assess for a small team, but the active-user basis and GST matter when forecasting a growing seat count.

The 7-day free trial requires no card, and users can cancel anytime. There is no free CRM plan. Several capabilities are separately priced: Attendance, Logo Update, Quotation, Expense Management, Task Management, and Invoicing each cost ₹99.00 or ₹199.00 per month, depending on the add-on, with attendance and logo billed per user and quotation, expense, task, and invoicing billed per company. White Label Service costs ₹199.00 per month, is billed every six months, and requires at least five users; the minimum is ₹5,970 + GST for five users over six months. These terms mean the apparent low base price can be only one part of the subscription.

Call Recording costs ₹299.00 per month with a three-month minimum billing period. Video meetings provide the monthly free-minute allowance, then charge for additional use as described above. There is no rollover for unused minutes, so teams with uneven meeting schedules should account for the monthly reset.

Platforms

91Leads CRM supports web, Android, iOS, and API access. The mobile app's notifications and in-app calling and email support field use, provided staff have an internet connection.

Who it's for

91Leads CRM fits Indian startups and SMBs whose founders, sales managers, or field teams need to consolidate inbound leads and assign follow-up. It is a stronger fit when a business uses Indian listing platforms or needs territory and round-robin assignment. A buyer who wants a free CRM, offline mobile use, or all operational tools in one base subscription should look elsewhere.

Pros and cons

• Pros: Broad capture sources and named integrations cover major messaging, advertising, property, and business channels.
• Pros: Territory, round-robin, and rule-based routing address lead distribution needs beyond a basic contact list.
• Pros: Mobile apps, APIs, and workflow options support teams working across devices and systems.
• Cons: There is no free CRM plan, and the seven-day trial is brief for evaluating a multi-module workflow.
• Cons: GST and separate per-user or per-company add-ons complicate the true cost beyond the Basic price.
• Cons: Call recordings expire after three months and require a three-month billing commitment.

Alternatives

For a directory of other products focused on routing, see Lead Routing Software.

Mixdesk is worth considering for buyers who prefer a freemium option, with a free plan capped at 10 conversations, 10 connected channel accounts, and 100 translation characters, and no AI messages. Cargo offers a free monthly tier with 100 credits and limits for enrichment, orchestration, and storage, making it an option for teams assessing a credit-based routing product. Gradient Works has a forever-free tier for five rep users with 1,000 credits and one Carve scenario; its Growth plan costs $799.00 per month. InstaChime provides a free web plan for two users and 50 leads per month, so it may suit a small team focused on basic routing and email alerts. Lead Dispatcher has a free web Starter plan for up to five reps with smart routing rules, Slack dispatch, HubSpot integration, and basic analytics. Distributely offers a paid route with full access at $20 per user per month billed upfront annually, or $25.00 per month on its monthly plan. LeadExec may suit buyers seeking a lead delivery platform with a Growth plan at $825.00 per month and published lead and ping quotas. boberdoo is another paid option, with a Ramp-up Promotion at $500.00 per month for three months and a $250 setup fee.

Verdict

Choose 91Leads CRM if your Indian SMB needs to bring leads from local marketplaces and messaging channels into a routed sales workflow, with calling and business tools available as needed. The main reason to choose it is that combination of channel coverage and assignment controls at a per-active-user starting price. Look elsewhere if you need a free CRM, a longer evaluation period, or a predictable all-in price without add-on and GST calculations.