Freedom251 › Real Estate CRM Software
Follow Up Boss

What Follow Up Boss is
Follow Up Boss is a web-based real estate CRM and business hub from Follow Up Boss, a maker founded in 2011. It brings lead management and follow-up tools together, including automated follow-up, lead routing, property matching, lead distribution, Smart Lists, Action Plans, automatic imports, and lead-source reporting. Email marketing, marketing automation, email synchronization, and AI features are also available. The product has a mobile app and supports calling from web and mobile. It connects with more than 250 lead sources, website providers, and other tools; examples include Zapier, Mailchimp, Gmail, Microsoft, Facebook Lead Ads, and BombBomb. Grow includes lead-source and website connections, calling, texting, email, Smart Lists, Action Plans, and calendar and email synchronization. Pro includes team inboxes, while Platform adds teams within teams and priority support. Plans are available with monthly or yearly billing, and yearly billing includes two months free. The listed starting price is $58 per user per month with annual billing, and a 14-day trial is available. Plans have no contract and can be cancelled at any time. Phone and email support is available seven days a week, from 8am to 8pm ET, with product experts and migration help.
Who it suits
Follow Up Boss suits real estate agents and teams that need lead distribution, follow-up, imports, and reporting in one system. Teams that want mobile access, integrations with lead sources and other tools, or phone and email support may also find it a fit.
What it does well
- Automates follow-up and routes leads.
- Includes property matching, Smart Lists, and Action Plans.
- Mobile app supports calling from web and mobile.
- Connects with more than 250 lead sources and tools.
- Phone and email support is available seven days a week.
What to know first
- There is no free plan.
- Calling is an added-cost feature on Grow.
- A website is not included.
Limits
There is no free plan, and the trial lasts 14 days. On Grow, calling is an added-cost feature; Pro and Platform include calling.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Grow | $696.00 per user per year (= $58.00 per user/month, billed annually) · Lead-source and website connections · Lead distribution · Smart Lists · Action Plans · Calling, texting, and email · Calendar and email synchronization | $696 a year |
| Pro | $4,992.00 per year (= $416.00/month, billed annually) · 10 users | $4,992 a year |
| Platform | $9,996.00 per year (= $833.00/month, billed annually) · 30 users | $9,996 a year |
As followupboss.com lists them, read 5 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Follow Up Boss website.
- Start the 14-day trial.
- Choose monthly or yearly billing; yearly billing includes two months free.
- Use the web product or its mobile app.
Verdict
Choose Follow Up Boss if your real estate business needs lead management and follow-up alongside imports, distribution, and reporting. It also offers mobile calling and connections to more than 250 lead sources and other tools. Look elsewhere if you need a free plan or a website included.
Questions
How much does Follow Up Boss cost?
The listed starting price is $58 per user per month with annual billing. Grow is $69 per month, Pro is $499 per month for 10 users, and Platform is $1,000 per month for 30 users. Yearly billing includes two months free.
Is there a free plan or trial?
There is no free plan. A 14-day trial is available.
Which platforms does it support?
Follow Up Boss is available on the web and has a mobile app. Calling is supported from web and mobile.
What integrations does it offer?
It connects with more than 250 lead sources, website providers, and other tools. Examples include Zapier, Mailchimp, Gmail, Microsoft, Facebook Lead Ads, and BombBomb.
Is Follow Up Boss open source?
No, Follow Up Boss is not open source.
What support is available?
Phone and email support is available seven days a week, from 8am to 8pm ET. Support includes product experts and migration help.
Facts from Follow Up Boss's own pages
- AI calling dependency
- AI has no additional charge, but many features rely on paid FUB Calling data. · followupboss.com, 28 Sept 2026
- AI features
- AI features include smart summaries, suggested tasks, smart messages, and predictive lead prioritization. · followupboss.com, 28 Sept 2026
- Automated follow-up
- Users can automate follow-up with Action Plans, emails, texts, and calls. · followupboss.com, 28 Sept 2026
- Calling add-on
- Calling is an added-cost feature on the Grow plan, while Pro and Platform include calling. · followupboss.com, 28 Sept 2026
- Customer base
- The pricing page says more than 19,000 top performers run their businesses on Follow Up Boss. · followupboss.com, 28 Sept 2026
- Contracts and cancellation
- Plans have no contract, and customers can cancel any time. · followupboss.com, 28 Sept 2026
- Customer satisfaction
- The site reports a 98.2% customer satisfaction rating. · followupboss.com, 28 Sept 2026
- Daily users
- More than 100,000 agents use Follow Up Boss daily. · followupboss.com, 28 Sept 2026
- Email marketing
- Yes · followupboss.com, 22 Sept 2026
- Founded
- 2011 · followupboss.com, 28 Sept 2026
- Free plan
- No · followupboss.com, 22 Sept 2026
- Free trial
- Yes · followupboss.com, 22 Sept 2026
- Free trial
- The free trial lasts 14 days. · followupboss.com, 28 Sept 2026
- Integration examples
- Listed integrations include Zapier, Mailchimp, Gmail, Microsoft, Facebook Lead Ads, and BombBomb. · followupboss.com, 28 Sept 2026
- Integration count
- Follow Up Boss integrates with more than 250 lead sources, website providers, and other tools. · followupboss.com, 28 Sept 2026
- Lead import
- Yes · followupboss.com, 22 Sept 2026
- Lead management
- Features include lead distribution, Smart Lists, automatic imports, and lead-source reporting. · followupboss.com, 28 Sept 2026
- Lead routing
- Yes · followupboss.com, 22 Sept 2026
- Mobile access
- The product includes a mobile app and supports calling from web and mobile. · followupboss.com, 28 Sept 2026
- Mobile app
- Yes · followupboss.com, 22 Sept 2026
- Open source
- No · followupboss.com, 22 Sept 2026
- Pricing and billing
- Monthly and yearly plans are offered; yearly billing includes two months free. · followupboss.com, 28 Sept 2026
- Product positioning
- Follow Up Boss describes itself as a central hub and real estate operating system, not only a CRM. · followupboss.com, 28 Sept 2026
- Property matching
- Yes · followupboss.com, 22 Sept 2026
Where Follow Up Boss stands on Freedom251
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