Lofty

Name: Lofty
Author: Lofty

Paid AndroidAPIiPhoneWeb

What Lofty is

Lofty is real estate software that brings an IDX website together with an AI-powered CRM and marketing tools. Its listed capabilities include importing leads, routing them, matching them with properties, and automating follow-up. Email marketing includes mass and automated email, while Smart Plans provide marketing automation. A mobile app is included alongside access through the web, iOS, and Android.

Lofty offers four named plans: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise. Each lists an IDX website, AI-powered CRM, Smart Plans, a mobile app, and email with mass or automated options. The service is paid, with pricing on request, and has no free plan. Lofty is the maker; it was founded in 2012 and is headquartered in Phoenix, Arizona. Its combination of website, lead workflows, and marketing tools suits real estate professionals looking to manage these activities in one service.

Who it suits

Lofty suits real estate agents and organizations that want an IDX website alongside CRM, lead routing, property matching, and automated follow-up. Its four named plans address agents, teams, brokers, and enterprise users, with mobile apps available on iOS and Android.

What it does well

Combines an IDX website with an AI-powered CRM.
Automated follow-up and lead routing are included.
Supports property matching and lead import.
Smart Plans provide marketing automation.
Mobile apps are available for iOS and Android.

What to know first

There is no free plan.
Pricing is available on request.

Plans

Plan	Billed and limits	Price
Lofty Enterprise	IDX website · AI-powered CRM · Smart Plans · mobile app · email and automated email	On request
Lofty Broker	IDX website · AI-powered CRM · Smart Plans · mobile app · email and automated email	On request
Lofty Team	IDX website · AI-powered CRM · Smart Plans · mobile app · email and automated email	On request
Lofty Agent	IDX website · AI-powered CRM · Smart Plans · mobile app · email and automated email	On request

As lofty.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Getting started

Visit Lofty’s website.
Choose among Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise.
Request pricing for the paid service.
Use Lofty on the web, iOS, or Android.

Verdict

Consider Lofty if you want an IDX website, CRM, lead workflows, and marketing tools in one service with web and mobile access. Look elsewhere if you need a free plan or require pricing to be published upfront.

Questions

How much does Lofty cost?

Lofty is paid, and pricing is available on request.

Does Lofty have a free plan?

No, Lofty does not offer a free plan.

Which platforms does Lofty support?

Lofty is available on the web, iOS, and Android.

What plans does Lofty offer?

Its named plans are Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise.

What features are included in the plans?

Each plan lists an IDX website, AI-powered CRM, Smart Plans, a mobile app, and email with mass or automated email options.

Who makes Lofty?

Lofty is made by Lofty, founded in 2012 and headquartered in Phoenix, Arizona.

Facts from Lofty's own pages

AI agents: The product includes Cowork, Sales Agent, Homeowner Agent, Social Agent and custom agents that can execute CRM and marketing tasks. · lofty.com, 15 Oct 2026
API authentication: Lofty documents OAuth 2.0 for third-party applications and API-key authentication for internal or controlled use. · api.lofty.com, 15 Oct 2026
API consent model: Vendors cannot retrieve a user's data until that user initiates and authorizes the integration, and users can disconnect it. · help.lofty.com, 15 Oct 2026
API permissions: OAuth access tokens are scoped to permitted APIs, and calling an unauthorized endpoint returns error 200100. · api.lofty.com, 15 Oct 2026
API token lifecycle: The OAuth documentation says access tokens expire and refresh tokens remain valid until revocation or 180 days. · help.lofty.com, 15 Oct 2026
Automated follow-up: Yes · lofty.com, 23 Sept 2026
Company founder: Crunchbase identifies Joe Chen as Lofty's founder and CEO. · crunchbase.com, 15 Oct 2026
Company headquarters: Crunchbase lists Lofty's headquarters in Phoenix, Arizona, United States. · crunchbase.com, 15 Oct 2026
Company legal name: Crunchbase lists the legal name as Lofty, Inc. · crunchbase.com, 15 Oct 2026
Company size: Crunchbase places Lofty in the 51–100 employee range. · crunchbase.com, 15 Oct 2026
CRM: Its real-estate CRM provides lead scoring, Smart Plans, property alerts, lead routing, team management and performance tracking. · lofty.com, 15 Oct 2026
Device limitations: Lofty warns that available functionality can differ between desktop, phone and tablet applications. · prerelease4.lofty.com, 15 Oct 2026
Documentation: The help center lists hundreds of CRM, IDX, integration, mobile, security, developer and feature-update articles, including 161 feature-update articles. · help.lofty.com, 15 Oct 2026
Email marketing: Yes · lofty.com, 23 Sept 2026
Founded: 2012 · lofty.com, 23 Sept 2026
Free plan: No · lofty.com, 23 Sept 2026
Headquarters: Phoenix, Arizona, United States · lofty.com, 28 Sept 2026
IDX websites: Lofty provides customizable IDX websites with MLS search, lead capture, SEO tools, listing alerts, blogs and landing pages. · official.lofty.com, 15 Oct 2026
Integrations: Official integration pages name Dotloop, Brokermint, Gmail, BombBomb, MailChimp, Microsoft Exchange, Google Calendar, Zapier, Microsoft Teams and Piesync. · lofty.com, 15 Oct 2026
Lead generation: Lofty says it offers more than 33 lead-generation methods, including Google PPC, Google Local Services Ads, cross-platform marketing, Bloom and Blast. · lofty.com, 15 Oct 2026
Lead import: Yes · lofty.com, 23 Sept 2026
Lead routing: Yes · lofty.com, 23 Sept 2026
Limit: cancellation and onboarding complaint: A Trustpilot reviewer says they paid upfront, received no setup call, saw repeated upsell advertisements and could not get a cancellation response. · trustpilot.com, 15 Oct 2026
Limit: mobile and dialer: A Capterra reviewer reports a buggy dialer and says the mobile app is not optimized for iPad use. · capterra.com, 15 Oct 2026