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BoldTrail
by BoldTrail
What BoldTrail is
BoldTrail is a paid real estate platform available on the web, iOS, and Android. It brings together lead handling, follow-up, routing, property matching, marketing, websites, and transaction management integration. Listed capabilities include automated follow-up, lead routing, property matching, lead import, email marketing, a website, and a mobile app. BoldTrail BASE includes configurable IDX websites, an AI-powered Smart CRM, listing management and marketing, business intelligence and analytics, and transaction management integration. BoldTrail PLUS includes BASE capabilities and adds Present, ListingMachine, and DesignCenter. BoldTrail PRO includes PLUS capabilities and adds CoreHome, PRO Website Templates, and PRO Desk team access. Pricing is available on request, and there is no free plan. The maker, BoldTrail, is headquartered in Murray, Utah. The three plans provide progressively broader named tools for real estate teams.
Who it suits
BoldTrail is suited to real estate businesses that need CRM, lead workflows, websites, marketing, and transaction connections. Its web and mobile availability supports teams working across devices.
What it does well
- Automated follow-up and lead routing
- Configurable IDX websites
- AI-powered Smart CRM
- Property matching and lead import
- iOS and Android apps
What to know first
- No free plan
- Pricing is available only on request
- Advanced tools are plan-specific
- Transaction management is listed as integration
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| BoldTrail PLUS | Everything in BASE · Present · ListingMachine · DesignCenter | On request |
| BoldTrail BASE | Configurable IDX websites · AI Smart CRM · listing management and marketing · business intelligence and analytics · transaction-management integration | On request |
| BoldTrail PRO | Everything in PLUS · CoreHome · PRO website templates · PRO Desk expert support | On request |
As boldtrail.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Verdict
BoldTrail offers a tiered real estate platform spanning leads, websites, marketing, analytics, and team tools. Request pricing and confirm which named features belong in the plan you need.
Facts from BoldTrail's own pages
- API ecosystem
- The Developer Hub lists CRM, HomeSearch, MLS, Deals, Platform and Events APIs plus MCP-based assistant integrations. · developerhub.boldtrail.com, 15 Oct 2026
- API scale and uptime
- The Developer Hub advertises more than 100 million API calls per month, SOC 2 Type II certification and 99.98% actual uptime. · developerhub.boldtrail.com, 15 Oct 2026
- Automated follow-up
- Yes · boldtrail.com, 22 Sept 2026
- BackOffice
- BoldTrail BackOffice automates commission management, agent billing, onboarding, accounting through QuickBooks integration, reporting and analytics. · boldtrail.com, 15 Oct 2026
- Brand launch
- Inside Real Estate says it launched the BoldTrail brand in June 2024 and migrated kvCORE customers to it. · boldtrail.com, 15 Oct 2026
- Company headquarters and size
- Inside Real Estate is headquartered in Murray, Utah; LinkedIn lists 501–1,000 employees and says the company has more than 690 employees. · linkedin.com, 15 Oct 2026
- Company legal name
- Crunchbase identifies the maker’s legal name as InsideRE, LLC, also known as IRE. · crunchbase.com, 15 Oct 2026
- Company reach
- Inside Real Estate says BoldTrail serves more than 400,000 agents, teams, brokerages and franchises. · insiderealestate.com, 15 Oct 2026
- Documentation and training
- The public Agent Quick Start course contains 34 lessons and about 1.5 hours of video covering setup, contacts, automation, websites, listings, lead generation and integrations. · learn.insiderealestate.com, 15 Oct 2026
- Email marketing
- Yes · boldtrail.com, 22 Sept 2026
- Enterprise limits
- For accounts with at least 250 users, Base permits 1,000 contacts per agent, 1,000 email credits, 40 text credits and 30 smart-number minutes monthly; Premium raises those limits to 2,000 contacts, 1,500 emails, 70 texts and 40 minutes. · insiderealestate.com, 15 Oct 2026
- Free plan
- No · boldtrail.com, 22 Sept 2026
- Free trial availability
- Capterra lists BoldTrail as having no free trial. · capterra.com, 15 Oct 2026
- Headquarters
- Murray, Utah, United States · boldtrail.com, 28 Sept 2026
- HomeSearch AI
- HomeSearch AI lets consumers and agents search properties using natural-language descriptions rather than only fixed filters. · boldtrail.com, 15 Oct 2026
- IDX websites
- The platform provides IDX websites with drag-and-drop page editing, lead forms and integrated property search. · boldtrail.com, 15 Oct 2026
- Lead import
- Yes · boldtrail.com, 22 Sept 2026
- Lead routing
- Yes · boldtrail.com, 22 Sept 2026
- Limit: advertising transparency
- A G2 reviewer reported a Google Ads suspension without notice, continued $1,500 monthly billing and denial of campaign-performance data as proprietary. · g2.com, 15 Oct 2026
- Limit: contracts and billing
- Reviewers on G2, Capterra and Trustpilot describe difficulty cancelling contracts, unexpected charges, collections threats and expensive add-ons. · trustpilot.com, 15 Oct 2026
- Limit: learning curve
- G2 and GetApp reviewers report that the platform is complex initially and requires substantial training to master. · g2.com, 15 Oct 2026
- Limit: support and glitches
- Independent reviews mention slow or inconsistent support, sluggish performance, bugs, notification failures and occasional duplicate messages. · capterra.com, 15 Oct 2026
- Marketplace integrations
- The Marketplace advertises more than 50 third-party integrations and add-ons for advertising, lead generation, retargeting, content, websites and recruiting. · boldtrail.com, 15 Oct 2026
- MCP launch
- Inside Real Estate announced BoldTrail MCP on October 13, 2026, enabling ChatGPT and Claude to search contacts, plan tasks, schedule meetings and send follow-ups. · prnewswire.com, 15 Oct 2026
Where BoldTrail stands on Freedom251
- Real Estate CRM Software#67 of 249