Freedom251 › Lead Routing Software
Complete Leads
What Complete Leads is
Complete Leads automates how Salesforce teams match and assign incoming records, with the aim of helping them respond to leads faster. It checks records against existing Salesforce data to help prevent duplicates and incomplete entries. Users can build routing flows without code and trigger them when records are created or fields change; decisions can use data from any Salesforce object. Round-robin assignment and SLA timers, analytics, and notifications support follow-up. AI can add company context to assignments. Bulk updates can change fields or record ownership, including for territory or employee changes, and the product can process larger jobs asynchronously. Traction Complete says its products run natively in Salesforce and customer data stays in the customer’s org. Complete Leads is a paid AppExchange app for Salesforce Professional edition and above. Its plan costs $39 a month per user, with nonprofit discounts available. The maker describes it for revenue teams, including RevOps and sales operations.
Who it suits
Complete Leads suits revenue teams, especially RevOps and sales operations groups that need Salesforce routing, assignment, and follow-up tools. It is designed for Salesforce Professional edition and above.
What it does well
- Matches records against existing Salesforce data.
- Builds routing flows without code.
- Supports round-robin assignment and SLA analytics.
- Allows bulk field and ownership updates.
- Customer data stays in the Salesforce org, says the maker.
What to know first
- No free plan is listed.
- The paid plan costs $39 a month per user.
- Available for Salesforce Professional edition and above.
Limits
There is no free plan. The listed Complete Leads plan is $39 a month per user; nonprofit discounts are available.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Complete Leads | Per user · nonprofit discounts available | $39 a month |
As tractioncomplete.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Complete Leads website
- Review the Complete Leads plan and nonprofit discount option
- Install the paid app from Salesforce AppExchange
- Use it in a Salesforce Professional edition or above org
- Configure no-code routing, assignment, and notification flows
Verdict
Complete Leads brings record matching, routing, assignment, and follow-up tools into Salesforce. Its listed plan is $39 a month per user, with nonprofit discounts available.
Questions
What does Complete Leads cost?
The Complete Leads plan costs $39 a month per user. Nonprofit discounts are available.
Is there a free plan?
No. Complete Leads is a paid product.
Which platforms support it?
Complete Leads is a web application and runs natively in Salesforce.
Which Salesforce editions are supported?
The AppExchange listing is for Salesforce Professional edition and above.
Does it integrate with Slack or email?
The maker lists Slack or email notifications for events such as missed lead follow-up and stalled opportunities.
Who makes Complete Leads?
Traction Complete makes the product; its company timeline says it was founded in 2016.
Facts from Complete Leads's own pages
- AI context
- AI can add company context to lead assignments to support timely and relevant follow-up. · tractioncomplete.com, 8 Oct 2026
- Async processing
- The product detects job size and starts asynchronous processes as needed to handle the work. · tractioncomplete.com, 8 Oct 2026
- Audience
- The maker describes Complete Leads as designed for revenue teams and highlights RevOps and sales operations use cases. · tractioncomplete.com, 8 Oct 2026
- Bulk updates
- Users can modify fields or record ownership in bulk, including for territory or employee changes. · tractioncomplete.com, 8 Oct 2026
- Company founding
- Traction Complete's company timeline says it was founded in 2016 and became its own entity in 2019. · tractioncomplete.com, 8 Oct 2026
- Connected tools
- The maker lists integrations that can send Slack notifications, add Salesforce leads to Outreach sequences, and check calendar availability for round-robin assignment. · tractioncomplete.com, 8 Oct 2026
- Founded
- 2016 · tractioncomplete.com, 28 Sept 2026
- Integrations
- The maker describes Slack or email notifications for events such as missed lead follow-up and stalled opportunities. · tractioncomplete.com, 8 Oct 2026
- Marketplace
- Complete Leads is listed on Salesforce AppExchange as a paid app for Salesforce Professional edition and above. · appexchange.salesforce.com, 8 Oct 2026
- Matching
- It matches incoming records against existing data to prevent incomplete and duplicate records. · tractioncomplete.com, 8 Oct 2026
- No-code routing
- Users can build routing flows without code and trigger them when records are created or fields change. · tractioncomplete.com, 8 Oct 2026
- Purpose
- Complete Leads automates matching and assignment flows in Salesforce to help teams respond to leads faster. · tractioncomplete.com, 8 Oct 2026
- Round robin and SLAs
- The product includes round-robin assignment and SLA analytics, notifications, and timers. · tractioncomplete.com, 8 Oct 2026
- Salesforce data
- Routing decisions can reference data on any Salesforce object. · tractioncomplete.com, 8 Oct 2026
- Salesforce native
- The maker says its products run natively in Salesforce and customer data stays in the customer's org. · tractioncomplete.com, 8 Oct 2026
Where Complete Leads stands on Freedom251
- Lead Routing Software#25 of 36