Distro

Paid Web

What Distro is

Distro is web-based lead routing software for Salesforce. It routes standard and custom Salesforce objects, matching leads to accounts with exact or fuzzy comparisons across multiple fields. Rules can combine AND and OR conditions and run when records are created, updated, or either event occurs. Assignment options include round robin, custom weighting, load balancing, and automatic redistribution when representatives are away. Preview mode uses actual Salesforce records to troubleshoot a router before publication. Distro can enforce sales team SLAs and supports lead qualification and workflow automation. Chili Piper lists Salesforce as its only integration and recommends the product for revenue operations teams using Salesforce. The company says setup can take an hour and routing changes seconds without engineering support. Distro is offered through the web, has no free plan, and starts at $1,250/mo (annual).

Who it suits

Distro suits sales leaders, marketing leaders, and revenue or sales operations teams working in Salesforce. It is intended for organizations that need configurable routing, account matching, and SLA enforcement.

What it does well

Routes standard and custom Salesforce objects
Supports exact and fuzzy account matching
Offers round robin and load balancing
Preview mode uses actual Salesforce records
Automatic redistribution covers absent representatives

What to know first

Salesforce is the only listed integration
No free plan is available
Pricing starts at $1,250/mo (annual)

Limits

There is no free plan. The listed starting price is $1,250/mo (annual).

Plans

Plan	Billed and limits	Price
Distro	Book a demo; no Distro-specific price stated	On request

As chilipiper.com lists them, read 7 Oct 2026. The maker's own page has the final word.

Getting started

Visit the Distro product page.
Book a demo with Chili Piper.
Use Distro with Salesforce on the web.
Configure routing rules for Salesforce records and preview them before publishing.

Verdict

Distro focuses on configurable Salesforce routing, matching, and assignment. Its Salesforce-only scope and paid pricing are important considerations for prospective teams.

Questions

How much does Distro cost?

Pricing starts at $1,250/mo (annual). The Distro page directs prospective customers to book a demo.

Does Distro have a free plan?

No, Distro has no free plan.

Which platforms does Distro support?

Distro is available on the web.

What does Distro integrate with?

Distro currently integrates only with Salesforce.

Who makes Distro?

Distro is made by Chili Piper, which says it was founded in 2016.

What security measures does Chili Piper state for Distro?

Chili Piper states that Distro is SOC 2 Type 2, ISO 27001, GDPR, and CCPA compliant, and encrypts sensitive data at rest and in transit.

Facts from Distro's own pages

Audience: The maker identifies sales leaders, marketing leaders, and revenue and sales operations teams as Distro use case audiences. · chilipiper.com, 7 Oct 2026
Company: Chili Piper says it was founded in 2016 and is fully remote, with no offices. · chilipiper.com, 7 Oct 2026
Distribution: Distro supports round robin, custom weighting, load balancing, and automatic redistribution when reps are out of office. · chilipiper.com, 7 Oct 2026
Founded: 2016 · chilipiper.com, 28 Sept 2026
Integrations: Distro currently integrates only with Salesforce, and Chili Piper recommends it for teams running revenue operations in Salesforce. · chilipiper.com, 7 Oct 2026
Matching: Distro supports exact and fuzzy matching across multiple fields to match leads to accounts. · chilipiper.com, 7 Oct 2026
Preview: Preview mode lets users test actual Salesforce records and troubleshoot a router before publishing it live. · chilipiper.com, 7 Oct 2026
Purpose: Distro is lead routing software that routes Salesforce records, matches leads to accounts, and enforces sales team SLAs. · chilipiper.com, 7 Oct 2026
Routing logic: Distro supports routing any standard or custom Salesforce object and using AND/OR logic in routing rules. · chilipiper.com, 7 Oct 2026
Security: Chili Piper states it is SOC 2 Type 2, ISO 27001, GDPR, and CCPA compliant, and encrypts sensitive data at rest and in transit. · chilipiper.com, 7 Oct 2026
Setup and management: Chili Piper says Distro can be set up in an hour and routing changes made in seconds without engineering support. · chilipiper.com, 7 Oct 2026
Support: The Distro page directs prospective customers to book a demo; the security page lists [email protected] for general product support. · chilipiper.com, 7 Oct 2026
Triggers: Distro can trigger routing when records are created, updated, or both. · chilipiper.com, 7 Oct 2026

Where Distro stands on Freedom251

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