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Salesforce Marketing Cloud Account Engagement
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What Salesforce Marketing Cloud Account Engagement is
Salesforce Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and sales-marketing alignment. It supports email automation, customer journeys, lead scoring, and lead capture forms with native CRM integration. Lead tools include prospect tracking, deduplication, nurturing, scoring, and grading. Agentforce can draft campaign segments, sequences, and content from natural-language prompts for multi-step nurture programs. Account Engagement+ adds cross-object merge fields and rule-based dynamic content, while its broader capabilities include email, SMS, and WhatsApp journeys. Listed integrations include Data Cloud Connector, bit.ly Pro Connector, Eventbrite, Olark Chat, webinar, Google Ads, and native CRM connections. Growth+ includes 10,000 contacts, 50 forms, 50 form handlers, 50 landing pages, 50 automation rules, and 25,000 daily API calls. Premium+ includes 75,000 contacts and 100,000 daily API calls. Additional contacts are available for purchase. The platform is available on the web and through an API. Growth+ starts at $1,250.00 per month billed annually, and monthly products require an annual contract.
Who it suits
It suits B2B teams running lead generation, nurture programs, account-based marketing, and coordinated sales and marketing campaigns.
What it does well
- Automates email, journeys, scoring, and lead capture
- Includes native CRM integration
- Agentforce drafts multi-step nurture campaign content
- Offers advanced personalization with dynamic content
- Provides up to 100,000 daily API calls on Premium+
What to know first
- No free plan
- Growth+ includes 10,000 contacts
- Monthly products require an annual contract
- Additional contacts cost extra
Limits
Growth+ includes 10,000 contacts, 50 forms, 50 form handlers, 50 landing pages, 50 automation rules, and 25,000 API calls per day. Premium+ includes 75,000 contacts and 100,000 daily API calls; additional contacts can be purchased.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth+ | Billed annually; annual contract required · 10,000 contacts · 50 forms · 50 form handlers · 50 landing pages · 50 automation rules · 25,000 API calls/day | $1,250 a month |
| Premium+ | Billed annually; annual contract required · 75,000 contacts · Unlimited forms, form handlers, and landing pages · 150 automation rules · 5 business units · 100,000 API calls/day | $15,000 a month |
| Plus+ | Billed annually; annual contract required · 10,000 contacts · Unlimited forms, form handlers, and landing pages · 100 automation rules · 50,000 API calls/day | $2,750 a month |
| Advanced+ | Billed annually; annual contract required · 10,000 contacts · Unlimited forms, form handlers, and landing pages · 150 automation rules · 2 business units · 100,000 API calls/day | $4,400 a month |
As salesforce.com lists them, read 7 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Salesforce Marketing Cloud Account Engagement website
- Choose an edition with an annual contract
- Use the web product or API
- Connect the native CRM or another listed integration
- Import or manage contacts within the edition limit
- Create forms, journeys, scoring, and nurture campaigns
Verdict
Account Engagement combines B2B lead management, automation, personalization, and CRM-connected campaign work. Its editions mainly differ in contacts, automation allowances, API capacity, and included business units.
Questions
How much does Account Engagement cost?
Growth+ is $1,250 a month billed annually. Plus+ is $2,750.00, Advanced+ is $4,400.00, and Premium+ is $15,000 a month, each billed annually.
Is there a free plan?
No. Account Engagement is a paid product.
Which platforms are supported?
The product is available on the web and through an API.
How many contacts are included?
Growth+, Plus+, and Advanced+ include 10,000 contacts. Premium+ includes 75,000, and additional contacts are available for purchase.
What integrations are listed?
Listed connections include Data Cloud Connector, bit.ly Pro Connector, Eventbrite, native CRM, Olark Chat, webinar, and Google Ads.
Facts from Salesforce Marketing Cloud Account Engagement's own pages
- API limits
- The listed daily API call limits are 25,000 for Growth+, 50,000 for Plus+, and 100,000 for Advanced+ and Premium+. · salesforce.com, 7 Oct 2026
- Audience
- The product page describes Account Engagement as supporting on-demand generation and account-based marketing strategies. · salesforce.com, 7 Oct 2026
- Campaigns
- Agentforce can draft campaign segments, sequences, and content from natural language prompts for multi-step nurture programs. · salesforce.com, 7 Oct 2026
- Company history
- Salesforce says it has focused on helping companies connect with customers since 1999. · salesforce.com, 7 Oct 2026
- Included contacts
- 10000 · salesforce.com, 20 Sept 2026
- Contact limits
- The listed included contact blocks are 10,000 contacts for Growth+, Plus+, and Advanced+, and 75,000 for Premium+; additional contacts are available for purchase. · salesforce.com, 7 Oct 2026
- CRM integrations
- native · salesforce.com, 20 Sept 2026
- Customer journeys
- Yes · salesforce.com, 20 Sept 2026
- Email automation
- Yes · salesforce.com, 20 Sept 2026
- Lead capture forms
- Yes · salesforce.com, 20 Sept 2026
- Founded
- 1999 · salesforce.com, 4 Oct 2026
- Free plan
- No · salesforce.com, 20 Sept 2026
- Headquarters
- San Francisco, California, United States · salesforce.com, 4 Oct 2026
- Integrations
- The edition comparison lists Data Cloud Connector, bit.ly Pro Connector, Eventbrite, native CRM, Olark Chat, webinar, and Google Ads integrations. · salesforce.com, 7 Oct 2026
- Lead management
- The pricing page lists lead nurturing, scoring, prospect tracking, lead deduplication, and lead scoring and grading features. · salesforce.com, 7 Oct 2026
- Lead scoring
- Yes · salesforce.com, 20 Sept 2026
- Messaging
- Account Engagement+ includes access to Marketing Cloud Next capabilities for email, SMS, and WhatsApp journeys, while SMS and WhatsApp are listed as add-ons in the editions comparison. · salesforce.com, 7 Oct 2026
- Personalization
- Account Engagement+ provides advanced personalization capabilities, including cross-object merge fields and rule-based dynamic content. · salesforce.com, 7 Oct 2026
- Purpose
- Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and sales and marketing alignment. · salesforce.com, 7 Oct 2026
- Security documentation
- Salesforce publishes Account Engagement trust documentation, including SPARC and NLI documents, through its Trust and Compliance Documentation site. · salesforce.com, 7 Oct 2026
- Service status
- Salesforce Trust currently lists Account Engagement as available. · trust.salesforce.com, 7 Oct 2026
- Paid from
- 1250 · salesforce.com, 20 Sept 2026
- Support
- The Standard Success Plan is included in all licenses and provides Knowledge Articles, documentation, Trailhead, and the global Trailblazer Community. · salesforce.com, 7 Oct 2026
Where Salesforce Marketing Cloud Account Engagement stands on Freedom251
- Marketing Automation Software#64 of 130
- Lead Nurturing Software#26 of 30