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No. 37of 131 ·Marketing Automation Software

Salesforce Marketing Cloud Account Engagement

Web · API· paid plans from $1,250/mo

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Freedom report

One barScore 6.4

  • Free tierNo free tier
  • Runs widely1 of 6 device platforms
  • DocumentedPlans, terms and facts published

Salesforce Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and sales-marketing alignment. It supports email automation, customer journeys, lead scoring, and lead capture forms with native CRM integration. Lead tools include prospect tracking, deduplication, nurturing, scoring, and grading. Agentforce can draft campaign segments, sequences, and content from natural-language prompts for multi-step nurture programs. Account Engagement+ adds cross-object merge fields and rule-based dynamic content, while its broader capabilities include email, SMS, and WhatsApp journeys. Listed integrations include Data Cloud Connector, bit.ly Pro Connector, Eventbrite, Olark Chat, webinar, Google Ads, and native CRM connections. Growth+ includes 10,000 contacts, 50 forms, 50 form handlers, 50 landing pages, 50 automation rules, and 25,000 daily API calls. Premium+ includes 75,000 contacts and 100,000 daily API calls. Additional contacts are available for purchase. The platform is available on the web and through an API. Growth+ starts at $1,250.00 per month billed annually, and monthly products require an annual contract.

Who it is for

It suits B2B teams running lead generation, nurture programs, account-based marketing, and coordinated sales and marketing campaigns.

What is good

  • Automates email, journeys, scoring, and lead capture
  • Includes native CRM integration
  • Agentforce drafts multi-step nurture campaign content
  • Offers advanced personalization with dynamic content
  • Provides up to 100,000 daily API calls on Premium+

What to know first

  • No free plan
  • Growth+ includes 10,000 contacts
  • Monthly products require an annual contract
  • Additional contacts cost extra

Verdict

Account Engagement combines B2B lead management, automation, personalization, and CRM-connected campaign work. Its editions mainly differ in contacts, automation allowances, API capacity, and included business units.

Salesforce Marketing Cloud Account Engagement plans and pricing

All plans
Growth+ $1,250/mo Billed annually; all per month products require an annual contract. 10,000 contacts · 50 forms · 50 form handlers · 50 landing pages · 50 automation rules · 25,000 API calls per day salesforce.com · 20 Sept 2026
Plus+ $2,750/mo Billed annually; all per month products require an annual contract. 10,000 contacts · 100 automation rules · 50,000 API calls per day · 5 B2B Marketing Analytics licenses salesforce.com · 20 Sept 2026
Advanced+ $4,400/mo Billed annually; all per month products require an annual contract. 10,000 contacts · 150 automation rules · 100,000 API calls per day · 2 business units salesforce.com · 20 Sept 2026
Premium+ $15,000/mo Billed annually; all per month products require an annual contract. 75,000 contacts · 150 automation rules · 100,000 API calls per day · 5 business units salesforce.com · 20 Sept 2026
Growth+ $1,250/mo Billed annually; annual contract required 10,000 contacts · 50 forms · 50 form handlers · 50 landing pages · 50 automation rules · 25,000 API calls/day salesforce.com · 7 Oct 2026
Plus+ $2,750/mo Billed annually; annual contract required 10,000 contacts · Unlimited forms, form handlers, and landing pages · 100 automation rules · 50,000 API calls/day salesforce.com · 7 Oct 2026

Compared on marketing automation software

Free plan
No
Lead scoring
Yes
Contact limit
10,000 contacts

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