Experiture is a web-based marketing platform for building, managing, and hosting marketing assets and target lists. It supports campaigns through email, SMS, direct mail, and mobile push, with drag-and-drop tools for messages and landing pages. Its Customer Data Platform centralizes customer information for real-time access, dynamic segmentation, audience targeting, and activation. Experiture describes predictive intelligence, customer insights, personalization, and journey optimization. Automated programs can respond to lifecycle events such as memberships, birthdays, jackpots, inactivity, and tier changes. Reporting covers channels and touchpoints through a unified dashboard, with engagement-based segmentation and report export. Personalized URLs and QR codes connect offline and online interactions. Integrations include Salesforce, SugarCRM, Tableau, and Airship, while an open architecture and API can connect other data sources. Email automation, customer journeys, lead scoring, lead capture forms, and multiple CRM integrations are listed. Pricing is available by request, with paid monthly or annual subscriptions and a 30-day trial allowing up to 250 subscribers and 2,000 transactions.
Who it is for
Experiture suits customer-driven organizations needing multi-channel campaigns, customer data management, automation, and CRM connectivity. It presents solutions for industries including retail, finance, healthcare, gaming, education, travel, nonprofit, and automotive.
What is good
- Supports email, SMS, direct mail, and mobile push
- Centralizes data for segmentation and audience activation
- Includes lifecycle-triggered automated programs
- Offers CRM integrations, API, and open architecture
- Provides onboarding and instructor-led training at no charge
What to know first
- No free plan is available
- Pricing is available only by request
- 30-day trial has subscriber and transaction limits
- Listed contact tiers assume a one-year commitment
Verdict
Experiture combines multi-channel campaign tools, customer data management, automation, analytics, and CRM connectivity in one web platform. Buyers should request current pricing and confirm trial limits and integration details.
Experiture plans and pricing
All plansCompared on marketing automation software
- Free plan
- No
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
- CRM integrations
- multiple
