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Oracle Responsys

by Oracle Responsys

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What Oracle Responsys is

Oracle Responsys is Oracle’s B2C cross-channel campaign management product for enterprise marketers. It runs campaigns through email, mobile, SMS, push notifications, and web, with event-triggered and behavior-based customer journeys. AI-assisted segmentation and predictive targeting support personalized engagement, while testing and machine-learning models help optimize content, offers, and send times. Responsys includes lead-capture forms and multiple CRM integrations. Oracle says it connects with Fusion Unity Data Platform and Oracle CX applications; its Content Management integration places published repository assets into email and mobile campaigns. Marketplace apps include Magento Connector, Facebook Custom Audience, and Pinterest Widget. REST, SOAP, asynchronous, and event-notification APIs are documented, with asynchronous access under controlled availability. Security documentation covers encryption at rest, HTTPS REST APIs, role-based access, and optional IP allowlisting. New customers must first purchase the platform, initial deals require at least a 12-month term, and consulting services are required for the initial purchase. Pricing is on request; one listed plan is $2 a year, priced per 1,000 annual interactions with a 100,000 minimum metric quantity.

Who it suits

Responsys suits enterprise B2C marketers coordinating personalized campaigns across several channels and integrating Oracle or external systems.

What it does well

  • Campaigns span email, mobile, SMS, push, and web
  • Event-triggered and behavior-based customer journeys
  • AI-assisted segmentation and predictive targeting
  • Multiple API styles and CRM integrations
  • Role-based access and optional IP allowlisting

What to know first

  • Pricing and initial purchase require enterprise arrangements
  • Initial deals require at least a 12-month term
  • Consulting services are required for the initial purchase
  • Asynchronous APIs have controlled availability

Plans

PlanBilled and limitsPrice
Marketing Automation Responsys Enterprise Cloud ServiceAnnual; priced per 1,000 interactions sent annually, with a minimum metric quantity of 100,000 · Email, SMS, app, and web push interactions; each quantity represents 1,000 interactions; Full-Serve SMS is counted separately$2 a year

As oracle.com lists them, read 12 Oct 2026. The maker's own page has the final word.

Verdict

Responsys is designed for large B2C teams managing multichannel journeys, personalization, and integrations. Its purchase conditions and enterprise-oriented setup should be reviewed before adoption.

Facts from Oracle Responsys's own pages

API
Oracle provides REST, SOAP, asynchronous, and event notification API documentation for Responsys; asynchronous APIs are under controlled availability. · docs.oracle.com, 12 Oct 2026
API transport security
Oracle's REST API guide requires client systems to use TLS 1.2 and documents username-and-password or certificate authentication. · docs.oracle.com, 12 Oct 2026
Audience
Oracle positions Responsys for B2C marketers delivering personalized customer engagement at enterprise scale. · oracle.com, 12 Oct 2026
Campaign channels
Responsys supports campaigns across email, mobile, SMS, push notifications, and web. · oracle.com, 12 Oct 2026
Content integration
The Oracle Content Management integration lets users insert published repository assets into Responsys email and mobile campaigns. · docs.oracle.com, 12 Oct 2026
Email automation
Yes · oracle.com, 20 Sept 2026
Founded
1977 · oracle.com, 4 Oct 2026
Headquarters
Austin, Texas, USA · oracle.com, 4 Oct 2026
Journeys and testing
Responsys supports event-triggered and behavior-based journeys, plus testing and machine learning models to optimize content, offers, and send times. · oracle.com, 12 Oct 2026
Oracle integration
Oracle says Responsys connects with Oracle Fusion Unity Data Platform and Oracle CX applications. · oracle.com, 12 Oct 2026
Personalization
Oracle says marketers can use AI-assisted segmentation and predictive targeting to personalize customer engagement. · oracle.com, 12 Oct 2026
Product role
Oracle describes Responsys as its B2C cross-channel campaign management product. · oracle.com, 12 Oct 2026
Purchase requirements
Oracle's price list says new Responsys customers must first purchase the platform, initial deals require at least a 12-month term, and consulting services are required for initial purchase. · oracle.com, 12 Oct 2026
Security
Responsys documents encryption at rest using Oracle Transparent Data Encryption, HTTPS REST APIs, role-based access controls, and optional IP address allowlisting. · docs.oracle.com, 12 Oct 2026
Support
Oracle says each Oracle Marketing Cloud subscription includes Oracle Cloud Support, with other support offerings available as upgrades. · oracle.com, 12 Oct 2026
Third-party apps
Responsys apps can connect to external systems, and Oracle Cloud Marketplace lists apps including Magento Connector, Facebook Custom Audience, and Pinterest Widget. · docs.oracle.com, 12 Oct 2026

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