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Best Social Media Management - Midmarket Software in 2026

Social media management software helps organizations plan, publish and manage social activity. This list is for midmarket buyers comparing tools that run on web, Android, iOS, APIs, browser extensions or self-hosted setups.

  1. 1

    CoSchedule

    by CoSchedule
    Free plan AndroidExtensioniPhone+1

    CoSchedule combines calendar planning, publishing, and reporting with AI writing assistance and schedule automation. Check profile limits and the separate Twitter/X charge when choosing a plan.

    7.6 Free plan · paid from $29/mo (annual) · 14-day trial Visit site
  2. 2

    Agorapulse

    by Agorapulse
    Free plan AndroidiPhone

    Agorapulse covers social publishing, inbox management, team coordination, and reporting, with mobile apps and integrations.

    7.4 Free plan · paid from $79/user/mo (annual) · 30-day trial Visit site
  3. 3

    Hopper HQ Hashtag Generator

    Free plan AndroidiPhoneWeb

    The generator offers a free way to create and copy Instagram hashtag sets, with a choice of generated tags or ready-made packs. Treat suggestions as unverified: Hopper does not guarantee tag safety.

    7.4 Free plan · paid from $16/mo (annual) · 14-day trial Visit site
  4. 4

    Metricool

    by Metricool
    Free plan AndroidAPIExtension+2

    Metricool combines publishing, analytics, inbox management, and advertising features for a range of social networks.

    7.4 Free plan · paid from $20/mo (annual) Visit site
  5. 5

    Planable

    by Planable
    Free plan AndroidAPIiPhone+1
    7.3 Free plan · paid from $33/mo (annual) Visit site
  6. 6

    Postiz

    by Postiz
    Free plan AndroidAPIiPhone+2

    Postiz brings publishing, analytics, workflow integrations, and human review of agent-created posts into a shared calendar.

    7.3 From $29/mo · 7-day trial Visit site
  7. 7

    Publer

    by Publer
    Free plan WebiPhoneAndroid

    Publer covers scheduling across a wide selection of networks, with workflows and analytics alongside a limited Free plan.

    7.1 Free plan · paid from $5/mo Visit site
  8. 8

    Social Champ

    Free plan AndroidExtensioniPhone+1

    Social Champ brings scheduling, inbox monitoring, analytics, and team workflows together across a broad set of platforms.

    7.1 Free plan · paid from $4/mo (annual) · 14-day trial Visit site
  9. 9

    SocialBu AI

    by SocialBu AI
    Free plan WebiPhoneAndroid

    Choose SocialBu AI if you want to schedule posts across its supported networks, with account and posting limits that rise across plans.

    6.9 Free plan · paid from $22/mo (annual) · 7-day trial Visit site
  10. 10

    Zoho Social

    by Zoho Social
    Free plan WebiPhoneAndroid

    Zoho Social combines scheduling, monitoring, analytics, and integrations across web and mobile.

    6.8 Free plan · 15-day trial Visit site
  11. 11

    Semrush

    by Semrush
    Free plan API
    6.7 Free plan · 7-day trial Visit site
  12. 12

    Later

    Free trial AndroidiPhoneWeb

    Later combines visual scheduling, publishing, and a Link in Bio page across supported social networks. Weigh its basic analytics and lack of inbox and approval workflow against your day-to-day needs.

    6.2 Free plan · paid from $18.75/mo (annual) · 14-day trial Visit site
  13. 13

    Loomly

    by Loomly
    Free trial AndroidiPhoneWeb

    Loomly combines multi-network publishing support with inbox, approvals, and advanced analytics. Check the account, user, and billing limits against your team before choosing a plan.

    6.2 From $49/mo (annual) · 7-day trial Visit site
  14. 14

    OneUp

    by OneUp
    Free trial AndroidAPIExtension+2

    OneUp combines publishing, recycling, analytics, inbox features, and social listening in one service. Its plan limits and paid-only model matter when choosing an account level.

    6.2 From $15/mo (annual) · 7-day trial Visit site
  15. 15

    Emplifi

    by Emplifi
    Paid AndroidAPIiPhone+1

    Emplifi Fuel unifies social marketing, commerce, and care functions with enterprise integrations and AI capabilities.

    6.0 Visit site
  16. 16

    Hootsuite

    by Hootsuite
    Free trial Web

    Choose Hootsuite if you want to plan, publish and monitor social activity across supported networks, with analytics and integrations from a web dashboard.

    6.0 From $99/user/mo (annual) · 14-day trial Visit site
  17. 17

    Brandwatch Social Media Management

    Paid AndroidiPhoneWeb

    Brandwatch combines team publishing controls with listening and configurable analytics across a wide network set. Buyers should request pricing and confirm the capabilities needed for each network.

    5.9 Pricing on request Visit site
  18. 18

    ContentStudio

    by ContentStudio
    Paid WebiPhoneAndroid

    ContentStudio combines multi-network publishing with an inbox, approvals and basic analytics. Its paid tiers vary by account, workspace and user allowances, with a seven-day trial but no free plan.

    5.9 From $29/mo · 7-day trial Visit site
  19. 19

    SocialBee

    by SocialBee
    Free trial AndroidiPhoneWeb

    SocialBee combines broad network support with scheduled posting and a social inbox. Its paid plans scale profile and workspace allowances, while larger plans add longer analytics coverage.

    5.9 14-day trial Visit site
  20. 20

    SocialPilot

    by SocialPilot
    Free trial AndroidAPIExtension+2

    SocialPilot covers major social networks with inbox, approvals, scheduling, and tiered team allowances.

    5.9 14-day trial Visit site
  21. 21

    Kontentino

    by Kontentino
    Paid WebiPhoneAndroid

    Kontentino combines multi-network planning with approvals and tiered user, profile, and AI-credit allowances.

    5.7 From $59/mo (annual) · 14-day trial Visit site
  22. 22

    MavSocial

    by MavSocial
    Paid WebiPhoneAndroid

    MavSocial combines multi-network publishing support with inbox, approvals, and advanced analytics. Choose a plan by matching its user and profile allowances to your operation.

    5.7 From $29/mo · 14-day trial Visit site
  23. 23

    Oktopost

    by Oktopost
    Paid AndroidAPIiPhone+1

    Choose Oktopost if your B2B marketing team needs social publishing, employee advocacy, and analytics in one platform.

    5.7 Visit site
  24. 24

    NapoleonCat

    Paid WebiPhoneAndroid

    NapoleonCat combines multi-network publishing support with inbox, approvals, analytics, and tiered user and profile allowances.

    5.6 From $79/mo (annual) · 14-day trial Visit site
  25. 25

    Sprout Social

    by Sprout Social
    Free trial AndroidiPhone

    Sprout Social covers cross-network publishing, inbox management, collaboration, and reporting with tiered profile limits.

    5.6 From $79/user/mo (annual) · 30-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Compare free plans, trials, starting prices and pricing on request. Check supported social profiles, approval workflows, publishing calendars, unified inboxes, analytics history and team seats. If code access matters, review the licence and hosting model.

Questions

Do these tools offer free plans?

A free plan is available from tools in this category, while other tools do not list one. Check the current plan details before choosing.

Can I try a tool before paying?

Free trials are offered by tools in this category. Trial length and terms differ, so confirm them on the product page.

What does “paid from” mean?

It is the listed starting price for a paid plan. The price may use annual billing and may not cover the features or seats you need.

Which platforms can these tools run on?

Platforms represented here include web, Android, iOS, API, browser extension and self-hosted options. Confirm support for your preferred setup.

What should a midmarket team compare?

Compare social profiles, approval workflows, publishing calendar, unified inbox, analytics history and team seats, along with plan terms and price.

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