Metricool
Metricool is a social media management tool for planning and scheduling posts, reviewing performance, handling messages, and managing advertising campaigns. Its dashboard brings together a calendar planner, analytics, reports, an inbox for messages and comments, SmartLinks, and Flows. The planner offers drag-and-drop scheduling, recommended posting times, automated content lists, and an AI social media assistant. Users can manage Facebook, Google, and TikTok ads and connect networks including Instagram, Threads, LinkedIn, Pinterest, YouTube, Twitch, and Bluesky. The free plan covers one brand, up to 20 scheduled posts per month, five competitor profiles, and 30 days of analytics; LinkedIn and X/Twitter are excluded from that plan. Starter is listed at $25.00 USD per month, billed monthly, and Advanced at $67.00 USD per month, billed monthly. Metricool also provides Android and iOS apps, along with web, API, and extension platforms.
Who it is for
Metricool suits social media professionals, business owners, agencies, brands, and creators who want planning, publishing, analytics, inbox management, and advertising tools in one dashboard.
What is good
- Free plan includes one brand and 20 monthly posts.
- Inbox combines messages and comments from connected networks.
- Planner offers recommended posting times and automated content lists.
- Reports include PDF and PPT downloads and dashboards.
- Available for Android, iOS, web, API, and extension.
What to know first
- Free plan excludes LinkedIn and X/Twitter.
- Free plan includes only 30 days of analytics.
- Displayed prices exclude applicable VAT.
- Starter is listed at $25.00 USD per month, billed monthly.
Verdict
Metricool combines publishing, analytics, inbox management, and advertising features for a range of social networks. Its free plan has defined brand, post, and analytics limits, while paid plans add options such as team management and approvals.
Metricool plans and pricing
All plansCompared on social media management tools
- Free plan
- Yes
- Paid from
- $20/mo
