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Buffer vs Metricool

Both stand on social media management tools. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Buffer

Free plan AndroidAPIExtension+2

Buffer combines scheduling, content development, analytics, and comment management in one social media toolkit. The free plan has defined channel, post, idea, and user limits, while Essentials and Team add trial access and Team adds collaboration features.

Visit Buffer

Metricool

Free plan AndroidAPIExtension+2

Metricool combines publishing, analytics, inbox management, and advertising features for a range of social networks. Its free plan has defined brand, post, and analytics limits, while paid plans add options such as team management and approvals.

Visit Metricool

The facts

BufferMetricool
Free planYesYes
Open sourceNot publishedNot published
Runs onAndroid, API, Extension, iPhone, WebAndroid, API, Extension, iPhone, Web
Lowest paid planEssentials: $5 a monthStarter: $240 a year
Plans published36
MakerBufferMetricool
Websitebuffer.commetricool.com
On social media management tools#1 of 145#3 of 145

Buffer: what it does well

  • Free plan lasts indefinitely.
  • Free plan connects up to three channels.
  • Includes an idea library and AI Assistant.
  • Community inbox gathers comments for replies.
  • Team plan includes unlimited team members.

What to know first

  • Free plan is limited to three connected channels.
  • Free plan allows 10 scheduled posts per channel.
  • Free plan includes one user.
  • Paid plans start at $5/mo (annual).

Metricool: what it does well

  • Free plan includes one brand and 20 monthly posts.
  • Inbox combines messages and comments from connected networks.
  • Planner offers recommended posting times and automated content lists.
  • Reports include PDF and PPT downloads and dashboards.
  • Available for Android, iOS, web, API, and extension.

What to know first

  • Free plan excludes LinkedIn and X/Twitter.
  • Free plan includes only 30 days of analytics.
  • Displayed prices exclude applicable VAT.
  • Starter is listed at $25 a month, billed monthly.

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