Freedom251 › Social Media Management - Midmarket Software
OneUp
by OneUp

What OneUp is
OneUp is a paid social media platform for cross-posting, scheduling, analytics, inbox management, and social listening. It supports Facebook, Instagram, LinkedIn, Google Business Profiles, Pinterest, Reddit, Snapchat, Bluesky, Threads, X, TikTok, YouTube, WhatsApp, Meta Ads, and Discord. Users can publish immediately, schedule future posts, or recycle posts at selected intervals. Instagram direct publishing covers images, carousels, Reels, Trial Reels, Stories, and Collabs for Business and Creator accounts, including accounts not linked to a Facebook Page. OneUp provides summary and post-level analytics, scheduled PDF or CSV reports, a social inbox, and keyword monitoring with email alerts. Teams can route posts for approval and restrict members to assigned accounts. Access is available on web, iOS, Android, API, and a Chrome extension, with integrations including Canva, Zapier, Google Sheets, Google Drive, and Dropbox. Plans are paid, with a 7-day trial and no free plan.
Who it suits
OneUp suits individuals, agencies, and teams managing multiple social accounts. It is also suited to organizations needing approvals, analytics, keyword monitoring, and scheduled publishing across several networks.
What it does well
- Supports many social and advertising networks
- Directly publishes varied Instagram formats
- Offers advanced analytics and scheduled reports
- Includes approvals and account-level permissions
- Provides API, MCP, and integrations
What to know first
- No free plan
- Basic limits accounts and scheduled posts
- Team users are unavailable on Basic
- Analytics API unavailable on Basic
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Enterprise | Everything in Business · SOC 2 · ISO 27001 certification | $1,000 |
| Basic | $180 billed annually · 5 social accounts · 300 scheduled posts · 1 cross-posting workflow · 0 additional team members | $1,525 a month |
| Intermediate | $576 billed annually · 15 social accounts · unlimited posts · 3 cross-posting workflows · 2 additional team members | $4,860 a month |
| Growth | $1,008 billed annually · 30 social accounts · unlimited posts · 5 cross-posting workflows · 8 additional team members | $84,120 a month |
| Business | $2,880 billed annually · 80 social accounts · unlimited posts · 8 cross-posting workflows · unlimited team members | On request |
| Growth Annual | billed annually at $1,008 | $1,008 a year |
| Growth Monthly | billed monthly | $120 a month |
| Basic Annual | billed annually at $180 | $180 a year |
The first 8 of 15 plans, as oneupapp.io lists them, read 28 Sept 2026. The maker's own page has the final word. Every plan
Verdict
OneUp combines publishing, recycling, analytics, inbox features, and social listening in one service. Its plan limits and paid-only model matter when choosing an account level.
Facts from OneUp's own pages
- Analytics
- OneUp provides summary and post-level analytics and can generate weekly, monthly, or quarterly reports. · oneupapp.io, 28 Sept 2026
- Analytics level
- advanced · oneupapp.io, 20 Sept 2026
- Analytics Reports
- It provides summary and post-level analytics plus scheduled PDF or CSV reports. · oneupapp.io, 28 Sept 2026
- API and MCP
- OneUp provides an API and MCP server for scheduling posts, replying to comments, fetching analytics data, and other operations. · help.oneupapp.io, 28 Sept 2026
- API And MCP
- OneUp provides APIs for publishing, analytics, replies, and an MCP for LLM workflows. · oneupapp.io, 28 Sept 2026
- API plan limitation
- Analytics and comment-management API endpoints are unavailable on the Basic plan and require Intermediate, Growth, or Business. · docs.oneupapp.io, 28 Sept 2026
- Approval workflow
- Yes · oneupapp.io, 20 Sept 2026
- Basic Limits
- Basic includes 5 social accounts and 300 scheduled posts. · oneupapp.io, 28 Sept 2026
- Browser extension
- OneUp offers a Chrome extension that lets users select images on websites and schedule them to social accounts. · help.oneupapp.io, 28 Sept 2026
- Company
- OneUp was started in 2016 by Vishal Kumar, with Davis Baer joining as co-founder, and is based in Pittsburgh, Pennsylvania, USA. · oneupapp.io, 28 Sept 2026
- Company History
- OneUp started in 2016 and describes itself as self-funded and profitable. · oneupapp.io, 28 Sept 2026
- Instagram Posting
- Direct posting supports images, carousels, Reels, Trial Reels, Stories, and Collabs. · oneupapp.io, 28 Sept 2026
- Enterprise Certifications
- The Enterprise plan includes SOC 2 and ISO 27001 certification. · oneupapp.io, 28 Sept 2026
- Founded
- 2016 · oneupapp.io, 28 Sept 2026
- Free plan
- No · oneupapp.io, 20 Sept 2026
- Headquarters
- Cranberry Township, Pennsylvania, USA · oneupapp.io, 28 Sept 2026
- Human Support
- Support replies come from named human support staff by chat or email. · oneupapp.io, 28 Sept 2026
- Instagram publishing
- OneUp directly publishes Instagram single-image posts, carousels, Reels, Trial Reels, Stories, and Collabs for Business and Creator accounts, including accounts not linked to a Facebook Page. · oneupapp.io, 28 Sept 2026
- Key Integrations
- Integrations include Canva, Zapier, Google Sheets, CSV, Google Drive, and Dropbox. · oneupapp.io, 28 Sept 2026
- Intermediate Limits
- Intermediate includes 15 social accounts and unlimited posts. · oneupapp.io, 28 Sept 2026
- Mobile apps
- OneUp has apps for iPhone and Android. · help.oneupapp.io, 28 Sept 2026
- Payment Security
- Payments are secured by Stripe and billing is in USD. · oneupapp.io, 28 Sept 2026
- Supported Platforms
- It supports Instagram, LinkedIn, TikTok, X, Facebook, YouTube, Pinterest, Google Business Profiles, Threads, Snapchat, Bluesky, WhatsApp, Meta Ads, and Discord. · oneupapp.io, 28 Sept 2026
- Privacy and deletion
- OneUp says it does not sell personal data, limits sharing to trusted operational providers, and accepts data-deletion requests by email. · oneupapp.io, 28 Sept 2026
Where OneUp stands on Freedom251
- Social Media Management - Midmarket Software#14 of 32
- Social Tools#16 of 34
- Social Media Management Tools#78 of 145
- Social Media Scheduling Software#27 of 43
- Social Scheduling#17 of 27
- Social media schedulers#18 of 26