No. 40of 145 ·Social Media Management Tools

Brandwatch Social Media Management

Web · Android · iPhone

Freedom report

Two barsScore 6.6

Runs widely3 of 6 device platforms
DocumentedPlans, terms and facts published

Brandwatch Social Media Management is a paid platform for teams coordinating social channels. It combines publishing, engagement, listening, and analytics in web, Android, and iOS interfaces. A content calendar covers organic and paid content, while approval flows, user roles, and a shared asset library support collaboration. Social listening spans 100 million or more sources, with customizable dashboards, competitor benchmarking, and share-of-voice insights. Brandwatch lists 12 months of consumer data and seven years of competitive channel analytics. Capabilities across Facebook, Instagram, X, LinkedIn, TikTok, WhatsApp, YouTube, Google, Pinterest, Threads, and Messenger vary by network and may include publishing, scheduling, advertising, engagement, or monitoring. Integrations include employee-advocacy and user-generated-content tools, plus Salesforce Service Cloud case routing. Pricing is on request; standard-to-enterprise plans and a free demo request are listed, with no free plan or trial.

Who it is for

It suits social media managers and content marketers running multiple channels, creating content, engaging communities, listening, and benchmarking. Teams needing approval workflows, custom analytics, and broad network coverage may find it relevant.

What is good

Web, Android, and iOS access
Approval flows and user roles
Listening across 100 million or more sources
Customizable analytics dashboards
Supports major social networks

What to know first

Pricing is available only on request
No free plan or free trial
Some network capabilities vary

Verdict

Brandwatch combines team publishing controls with listening and configurable analytics across a wide network set. Buyers should request pricing and confirm the capabilities needed for each network.

Brandwatch Social Media Management plans and pricing

All plans

Social Media Management Standard to enterprise plans available · Free demo by request brandwatch.com · 8 Oct 2026

Compared on social media management tools

Supported networks: Facebook, Instagram, X (Twitter), LinkedIn, TikTok, WhatsApp, YouTube, Google, Pinterest
Social inbox: Yes
Approval workflow: Yes
Analytics level: custom

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The record

Product: Brandwatch describes Social Media Management as an all-in-one platform for teams collaborating on social.
Publishing and collaboration: The product provides a content calendar for organic and paid content, approval flows, user roles, and a shared digital asset library.
Listening and analytics: The product offers social listening across 100 million or more sources, customizable analytics dashboards, competitor benchmarking, and share-of-voice insights.
Historical data: The product page states that it includes 12 months of consumer data and seven years of competitive channel analytics.
Integrations: The product page says integrations include tools for employee advocacy and user-generated content, and its network coverage page describes a Salesforce Service Cloud integration for routing customer cases.
Target users: Brandwatch identifies social media managers and content marketers as the intended users, including teams managing channels, creating content, engaging communities, listening, and benchmarking.
Security certification: Brandwatch states that all its products are ISO 27001:2022 certified and are audited by a third party at least annually.
Hosting: Brandwatch says Social Media Management products are hosted on AWS and GCP in the EU, except Listening infrastructure, which is hosted in the US and UK and contains public information only.
Authentication: Social Media Management supports email and password, two-factor authentication, social sign-in, and customer identity providers using SAML or OpenID Connect, which Brandwatch says are included at no additional cost.
Data retention: Unless the contract says otherwise, Brandwatch says it retains customer data for up to 30 days after contract termination before deleting or anonymizing it, subject to legally required retention.
Support: Brandwatch provides a customer support link and Help Center from its site.
Purchase and trial access: The plans page presents standard to enterprise options and a free demo request; it does not show a public price or state that a free trial is available.

Where it ranks on Freedom251

Best Social Media Management Tools in 2026#40 of 145

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Sources

brandwatch.com/plans/· checked 8 Oct 2026
brandwatch.com/suite/social-media-management/· checked 8 Oct 2026
brandwatch.com/legal/information-security/· checked 8 Oct 2026