Qualitati

Qualitati is a web-based qualitative research platform for universities and research companies. It suits researchers who want AI-led participant conversations and qualitative analysis in one workspace. Its broad toolkit is appealing, though monthly credits shape how much interviewing each plan can support.

Overview

Qualitati combines interviews, focus groups, surveys, transcription, and analysis in a single research platform. That breadth can keep a study’s conversations and coding together, while the credit system means active interview programs need to budget for usage as well as seats. The company is based in Paris and advertises GDPR safeguards and 256-bit encryption.

Interviews are offered in English, Chinese, French, Norwegian, Dutch, German, Spanish, Portuguese, Japanese, and Arabic. Qualitati says it uses ElevenLabs Scribe v2 for transcription in each language, including Mandarin, which makes multilingual work part of the product’s stated scope.

Key features

AI interviews, groups, and surveys

The AI moderator conducts text or voice interviews and adjusts follow-up questions to each participant. In live focus groups, it can probe, invite quieter voices, check consensus, and counter groupthink; synthetic focus groups are also available for exploratory research. These tools make Qualitati a stronger fit for teams seeking several ways to gather qualitative input, though live and audio sessions consume credits faster than text interviews.

Conversational surveys add AI-driven follow-ups and branching logic. They are unlimited on every tier, a useful counterweight to the credit caps for teams whose research relies more on surveys than interviews.

Analysis and voice insights

ThemeLens can process up to 100 transcripts at once and synthesize themes with representative quotes tied to participants. The QDA Workspace supports AI-assisted inductive and deductive coding, codebook generation, and theme visualization. Together, they give researchers a path from transcript collection to structured interpretation within Qualitati.

Voice Analytics extracts acoustic features such as pitch, loudness variability, speech rate, and voice quality, then provides AI-generated managerial insights. That can add a different angle to voice research, although it is a specialized capability rather than a substitute for the broader transcript analysis tools.

Pricing

The Free plan costs nothing and includes 30 monthly non-cumulative credits, one seat, unlimited surveys, Mimi access capped at 10 messages per day, and one QDA project without AI features. It is useful for a small trial or survey-led work, but the credit allowance and non-AI project make it a limited base for regular interview analysis.

Student costs €9 per month or €90 per year. It provides 600 research credits per month, about 10 hours of standard AI interviewing, one seat, and unlimited QDA Workspace. It is the most accessible paid option for an individual researcher, though the single seat and credit ceiling constrain collaboration and larger studies.

Researchers costs €19 per month or €190 per year, with 1,200 monthly credits, about 20 hours of standard AI interviewing, one seat, and unlimited QDA Workspace. The doubled credit allowance over Student suits an individual with a steadier interview schedule, but it still does not add collaborators.

Team costs €99 per month or €990 per year. It includes 9,000 shared monthly credits, up to 15 seats, shared studies and a credit pool, priority support, and an onboarding session. This is the clearest fit for a research group that needs shared work and centralized usage across members.

Organizations has custom pricing, unlimited or volume credits, multi-seat management, centralized billing, and priority support. It is aimed at larger deployments where individual seat and credit caps would be restrictive.

Credits are used at different rates: text interviews cost 1 credit per minute, while audio or real-time interviews cost 5 credits per minute. ThemeLens costs 1 credit per 1,000 words, with a 1-credit minimum. Those rates make the advertised interviewing-hour estimates most useful as planning guides; audio-heavy studies will use a monthly allowance faster.

Platforms

Qualitati is available on the web. No other platform is part of its stated availability, so teams that need mobile apps should assess that limitation before choosing it.

Who it's for

Universities and research companies are the maker’s stated audience, with academic, market, UX, and healthcare research among the intended use cases. It particularly suits researchers who want participant interviews or groups alongside coding and theme synthesis. Survey-led projects can also benefit from unlimited surveys, while organizations with many collaborators have a higher-tier route to shared studies and centralized billing.

Pros and cons

• Broad qualitative workflow: Interviews, groups, surveys, transcription, coding, and theme synthesis sit within one platform.
• Multilingual reach: Ten listed interview languages and transcription in each support cross-language research needs.
• Unlimited surveys: Every tier includes them, even when interview credits are limited.
• Credits can run down quickly: Audio and real-time interviews cost five times as many credits per minute as text interviews.
• Individual plans are single-seat: Student and Researchers do not provide a path for collaborators to share a workspace.
• Free analysis is constrained: The single QDA project has no AI features, limiting the free tier for researchers who want to evaluate the full analysis workflow.

Alternatives

Alchemer is worth considering for teams that want a freemium research platform with a free trial and apps for Android and iOS as well as web and API access.

Infotools Harmoni is a paid option with annual per-user pricing for its Explorer plan, better suited to readers who are prepared to pay for a defined multi-user research product.

Quallie offers a free tier for up to five participants, text-based activities, and two projects per month, making it a narrower starting point for small text-only studies.

Conjoint Survey is oriented toward conjoint pilots: its free tier covers one researcher, one pilot survey, and up to 20 completed responses, with several export and collaboration features excluded.

Conjointly is another freemium option for readers focused on surveys, with a Basic plan that allows unlimited surveys and questions and 20 responses for advanced methods.

DataLion may fit researchers seeking a free, survey-focused toolkit: its free plan includes one user, one project, 100 cases, an AI builder, templates, and common data imports.

Displayr is an alternative for readers whose priority is analysis and visualization, with limited tools and dashboard-style reports on its free tier.

GlobalWebIndex offers a free tier with 10 Agent Spark prompts per month and a paid Plus plan with unlimited prompts, suited to readers who specifically want that prompt-based offering.

For broader browsing, see Market Research Software and AI User Research Tools.

Verdict

Qualitati is a strong choice for academic and professional researchers who want AI-moderated conversations and qualitative analysis in one web workspace, especially when multilingual interviews or unlimited surveys matter. Its integrated workflow is the main reason to choose it; credit consumption for audio and live work, plus single-seat individual plans, are the main reasons to look elsewhere if a study is intensive or collaborative.