Quallie

Overview

Quallie is a web-based workspace for qualitative research, bringing discussion boards, blogs, questionnaires, live chats, and focus groups into one platform. Its strongest fit is market and academic researchers running online studies that benefit from asynchronous participation or browser-based group sessions.

The mix of text and video activities is useful, but costs and participant caps vary sharply by plan, and video sessions need prepaid credits on top of the project fee.

Key features

Quallie’s browser-based video and text focus groups need no installation. Video sessions include automatic recordings and a client observation room, a practical combination for teams that need to watch sessions without joining as participants. Video work is not included in the project fee, however: it requires prepaid credits.

Research blogs allow unlimited tasks within a project, with participants able to post and comment asynchronously. That structure suits studies where participants need time to reflect or return to a topic, rather than respond in a single live session. Questionnaires can be exported to Excel in XLSX format.

Quallie says personal data is encrypted in transit and at rest, passwords are hashed, and access is role-based. It is created and hosted in the EU by Prague-based VeroMotion. Respondents can use an interface in 21 listed languages, while administrators and moderators work in English.

Email invitations and CSV participant import are described alongside questionnaire export. Community pricing is based on project activity rather than member count, and Quallie says insight communities have no technical member limit. That may suit ongoing communities, though project activity—not headcount—still shapes the pricing basis.

Pricing

Quallie offers a free plan and paid project plans. The free plan costs nothing and allows up to 5 participants, text-based activities only, and a maximum of 2 projects per month. It is a low-commitment way to run small text studies, but it excludes video and restricts monthly project volume.

Basic, Standard, Plus, and Advanced are one-time project fees for one month, each including all modules and 12-month data retention:

• Basic: €129, paid once, up to 8 respondents.
• Standard: €199, paid once, up to 50 respondents.
• Plus: €299, paid once, up to 100 respondents.
• Advanced: €399, paid once, up to 200 respondents.

These tiers make the respondent ceiling the clearest choice point; all modules are included, but video focus groups still require prepaid credits. Basic suits a small study, while larger recruitment needs one of the higher tiers.

For recurring use, A2 costs €5,300 a year, billed annually or €640/m, and includes 24 Standard fees, 20 team members, multi-factor authentication, and 24-month data retention. A3 costs €7,900 a year, billed annually or €950/m, and includes 36 Standard fees, 50 team members, multi-factor authentication, and 24-month data retention. These annual plans fit teams running multiple projects; they commit buyers to an annual fee in exchange for included Standard fees, more seats, and longer retention.

Onboarding and support are free, with on-demand project setup support at €45 per hour. Support is available Monday through Friday, 09:00–18:00 CET. A free trial is available.

Platforms

Quallie is web-based. Its focus groups run in a browser without installation, which avoids requiring participants to install an app.

Who it's for

Quallie is best suited to market and academic researchers who need online qualitative activities, especially asynchronous research blogs or browser-based focus groups. Its EU hosting and multilingual respondent interface may also matter to teams serving participants across languages. It is less compelling for teams needing a large free allowance, video included in the base fee, or a non-English administrator interface.

Pros and cons

• Pro: A broad set of qualitative formats—including asynchronous blogs and live focus groups—supports varied study designs in one workspace.
• Pro: Browser-based sessions, recordings, and an observation room accommodate remote groups and client viewing without software installation.
• Pro: Free onboarding and support reduce the setup burden; project setup help is also available on demand.
• Con: The free plan is capped at 5 participants and 2 projects per month, and allows text activities only.
• Con: Video focus groups require prepaid credits beyond the project fee, making video costs separate from the listed plan prices.
• Con: The administrator and moderator interface is in English even though respondent-facing support covers 21 languages.

Alternatives

Alchemer is worth considering for teams seeking a freemium survey platform with Android, iOS, API, and web access; its free plan is available, but the supplied plan details do not establish a direct match for Quallie’s qualitative group activities.

Infotools Harmoni may suit buyers looking for paid software with annual per-user pricing; its Explorer plan is $2,100 a year for 1–5 users.

Qualitati offers a web-based free plan with 30 monthly credits, one seat, and a one-project QDA Workspace, making it an alternative for a researcher who can work within those limits.

Conjoint Survey is a better match for a small conjoint pilot: its free plan includes one researcher account, one pilot survey, and up to 20 completed responses, but excludes full exports and several collaboration and study-management features.

Conjointly is another freemium web option for conjoint work, with a Basic plan offering unlimited surveys and questions and 20 responses for advanced methods.

DataLion may suit a user who wants a free research workspace with a one-user, one-project, 100-case allowance and survey and data-import tools.

Displayr is an alternative for analysis and visualization, with a free plan limited to small datasets and basic tools.

GlobalWebIndex offers a free plan with 10 Agent Spark prompts per month, so it may fit users whose needs center on that allowance.

Browse Market Research Software for more options.

Verdict

Choose Quallie for qualitative studies that need asynchronous blogs, online discussion, or browser-based focus groups with observation and recordings. Its range of research activities and free support are persuasive for researchers running projects in a web workspace. Look elsewhere if you need video covered by the project fee, a larger free allowance, or an administrator interface in another language.