Conjoint Survey

Conjoint Survey is a web app for designing randomized conjoint studies, sharing them by URL and estimating attribute effects. It is best suited to solo academic, instructional, nonprofit, government or internal researchers who need a focused conjoint workflow. The free pilot is useful for a small test; the one-time paid plan is the practical choice for larger studies and export-based analysis.

Overview

Researchers define attributes and levels, with optional restrictions on impossible profiles, a neither-choice option and a prompt for paired-profile choice tasks. This gives conjoint studies relevant design controls without positioning the app as a general-purpose survey platform.

URL-based fielding can work through email, Prolific, MTurk, an LMS or a panel vendor. The app provides ATE results for inspection; publication workflows can use full-model AMCE/LPM tables, profile-level data and R or Stata replication scripts. That division suits researchers comfortable taking analysis beyond the app.

Key features

Design and analysis

Configurable choice tasks and profile restrictions are useful when a study needs more than basic attribute comparisons. ATE results offer an in-app view, while the fuller tables and replication materials support downstream analysis in R or Stata. Those publication-oriented outputs are not included in the free plan.

Fielding and exports

Sharing by URL leaves researchers free to recruit through several channels rather than requiring a particular panel. Paid access adds Sona Systems-compatible fielding, including survey-code capture and automatic credit granting, a specific advantage for studies using that system. Paid exports cover CSV, R/Stata, tables, plots, methods, an academic packet and an archive bundle.

AI Help and data handling

AI Help answers plain-English questions from product documentation and guides; it does not analyze or access survey data. Troubleshooting questions and selected excerpts from public guides are sent to OpenAI, and the service says it does not retain AI conversations as chat history. Researchers should weigh that handling against their own data policies.

Researchers can delete studies and associated response data from the dashboard, though backups and provider logs may remain for a limited operational period. The privacy policy advises against collecting directly identifying respondent information unless the research protocol permits it. Support is best effort, with no promised response or resolution time unless agreed in writing.

Pricing

The Free plan costs nothing. It includes one researcher account, one conjoint survey pilot, up to 20 completed responses and preview results. It excludes full exports, coauthor viewing, redirects and the archive bundle. This is a meaningful test allowance, not a plan for a completed study that needs reproducible exports.

The One-Time Payment plan costs $100, paid once, billed as a one-time payment. It includes one researcher account, up to 1,000 saved surveys, up to 10,000 completed responses per survey and 50,000 completed responses over the account lifetime. AI Help is capped at 100 questions monthly, 1,200 annually and 3,000 lifetime. The jump in response capacity and the included exports make it the fit for researchers running substantial studies, though the single account does not provide a multi-seat workflow.

Platforms

Conjoint Survey runs on the web. Panel access and conjoint analysis are supported, with one researcher seat per plan.

Who it's for

It is a strong fit for a solo researcher who needs conjoint-specific design controls, URL-based recruitment and analysis outputs that can feed R or Stata. Academic and instructional users can test a pilot at no cost, while internal, nonprofit and government researchers can use the paid plan for larger response volumes. It is a weaker fit for teams needing multiple researcher accounts, dependable support turnaround or a free study beyond 20 completed responses.

Pros and cons

• Pro: Paired-profile tasks, optional impossible-profile restrictions and a neither-choice option support tailored conjoint designs.
• Pro: AMCE/LPM tables, profile-level data and replication scripts serve publication workflows beyond the in-app ATE view.
• Pro: A single one-time payment raises capacity to 10,000 responses per survey and includes a broad set of export formats.
• Con: The free plan stops at 20 completed responses and omits full exports, limiting its usefulness for finished research.
• Con: Both plans provide only one researcher account, and support carries no response-time commitment.
• Con: AI Help questions and selected guide excerpts go to OpenAI, while deleted study data may persist temporarily in backups or provider logs.

Alternatives

For a broader market research shortlist, browse Market Research Software.

• Conjointly is worth comparing for researchers who want unlimited surveys and questions on its Basic plan, which allows 20 responses for advanced methods, or can budget $2,895 a year for Professional. It also offers a free plan and free trial.
• DataLion suits users who want a free one-user project with 100 cases, survey tools, templates and Excel, CSV and SPSS import; it is not presented as a conjoint-focused alternative here.
• GlobalWebIndex may suit users whose need is Agent Spark prompts and chart saving or export: its free plan has 10 prompts monthly, while Plus is $150 a month with unlimited prompts. That is a different stated emphasis from conjoint study design.
• LimeSurvey is an option for someone seeking a free plan with 25 responses monthly and one admin user; its free tier is smaller in scope than Conjoint Survey’s conjoint-specific workflow.
• OpinionX offers a free plan with unlimited surveys, all survey methods and analysis features, capped at 25 participants per survey. Pick it to explore multiple survey methods rather than prioritize Conjoint Survey’s stated conjoint workflow.
• Qualitati is another freemium option, with a free plan of 30 monthly credits and paid tiers beginning at €9 a month.
• Qualtrics offers a free individual plan with one user, three active surveys, 30 questions per survey and 500 total responses. Consider it if those survey limits suit the task; Conjoint Survey instead provides explicit conjoint design and analysis outputs.
• SoSci Survey is another freemium survey option, including a free research plan for 5,000 respondents.

Verdict

Choose Conjoint Survey if you are a solo researcher who needs configurable conjoint choice tasks, URL-based fielding and publication-ready analysis materials without a recurring fee. Its chief advantage is the focused workflow paired with a substantial one-time paid response allowance; look elsewhere if you need multiple seats, a free quota above 20 responses or committed support turnaround.