Appinio

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What Appinio is

Appinio is an AI-powered market research platform that combines survey tools with support from research experts. Users can create surveys, analyze and export results, build customized reports, and share insights in real time. Standard Surveys allow up to 90 questions and more than 20 question types; Short Surveys allow up to 13 questions. Link Surveys can be distributed to a customer's audience through a custom link or QR code. Results can be exported as PowerPoint presentations, XLS files, and CSV files. Automated research methods include MaxDiff, Conjoint, and Mental Availability. Consultants review submitted surveys within one working day and may recommend adjustments. Appinio says it operates in more than 190 markets and has collected over 2 billion opinions from more than 38 million consumers. Its solutions serve enterprises, scaleups, agencies, consultancies, and organizations across industries including FMCG, pharma, finance, and technology. Pricing is on request, although a free plan is listed. The consumer app is free to download and use.

Who it suits

Appinio suits organizations conducting consumer research, including enterprises, scaleups, agencies, and consultancies. It may also suit teams seeking expert review alongside survey tools.

What it does well

Standard Surveys allow up to 90 questions.
Short Surveys allow up to 13 questions.
Exports include PowerPoint, XLS, and CSV.
Consultants review submissions within one working day.
A free plan is listed.

What to know first

Pricing is available on request.
Standard Surveys are limited to 90 questions.
Short Surveys are limited to 13 questions.

Limits

Standard Surveys support up to 90 questions, while Short Surveys support up to 13. Plan volumes vary: Starter includes one multi-country study, one quarterly single-country tracking study, and three to five ad-hoc studies; Team includes two multi-country studies, one monthly single-country tracking study, and nine to twelve ad-hoc studies. Other plans have their own study volumes or customized project terms.

Plans

Plan	Billed and limits	Price
Team	Two multi-country studies · one single-country tracking study monthly · nine to twelve ad-hoc studies	On request
Starter	One multi-country study · one single-country tracking study quarterly · three to five ad-hoc studies	On request
Enterprise	Highly customized projects · multiple trackings · weekly multi-country ad-hoc studies	On request
Business	Quarterly multi-country studies · two single-country tracking studies monthly · 24 to 36 ad-hoc studies	On request
Research as you go	Purchase credits as needed for one-off research projects	On request

As appinio.com lists them, read 1 Oct 2026. The maker's own page has the final word.

Getting started

Visit https://www.appinio.com/en/.
Choose a plan or Research as you go, which uses credits for one-off projects.
Design a survey, choosing Standard Surveys, Short Surveys, or Link Surveys as appropriate.
Share a Link Survey through a custom link or QR code if surveying your own audience.
Use the platform to analyze results, create reports, and export results.

Verdict

Appinio brings survey creation, analysis, exports, and consultant review into a market research platform. Pricing is on request, and a free plan is listed.

Questions

How much does Appinio cost?

Pricing is on request. A free plan is listed, and Research as you go lets users purchase credits as needed for one-off projects.

What survey formats are available?

Standard Surveys support up to 90 questions and more than 20 question types; Short Surveys support up to 13 questions. Link Surveys can be distributed by custom link or QR code.

Can results be exported?

Yes. Results can be exported as PowerPoint presentations, XLS files, and CSV files.

What research methods does Appinio provide?

Automated methods include MaxDiff, Conjoint, and Mental Availability. Conjoint analysis and advanced segmentation are listed capabilities.

What platforms are available?

The listed platforms are Android, iOS, and web. The consumer app is available on Apple’s App Store and Google Play and is free to download and use.

What security and compliance does Appinio state?

Appinio says it encrypts data at rest and in transit, SSL-secures application traffic, uses least-privilege access, and enforces multi-factor authentication on its tools. It states that it is GDPR compliant and SOC 2 certified.

Facts from Appinio's own pages

All-in-one workflow: The platform lets users design surveys, analyze and export results, create customized reports, and share insights in real time. · appinio.com, 1 Oct 2026
Audience: Appinio says its solutions serve enterprises, scaleups, agencies, consultancies, and organizations across industries including FMCG, pharma, finance, and technology. · appinio.com, 1 Oct 2026
Compliance: Appinio states that it is fully GDPR compliant and its Data Shield page states that it is SOC 2 certified. · appinio.com, 1 Oct 2026
Data quality: Appinio Data Shield uses device fingerprinting, phone MFA, IP filtering, behavioral detection, honeypots, and manual review to detect suspicious responses. · appinio.com, 1 Oct 2026
Founded: 2014 · appinio.com, 28 Sept 2026
Global reach: Appinio states that it operates in more than 190 markets and has gathered over 2 billion opinions from more than 38 million consumers. · appinio.com, 1 Oct 2026
Headquarters: Hamburg, Germany · appinio.com, 28 Sept 2026
Methodologies: Appinio provides automated research methods including MaxDiff, Conjoint, and Mental Availability. · appinio.com, 1 Oct 2026
Mobile app: The Appinio consumer app is available on Apple’s App Store and Google Play and is free to download and use. · appinio.app, 1 Oct 2026
Purpose: Appinio is an AI-powered market research platform providing actionable consumer insights with market research expert support. · appinio.com, 1 Oct 2026
Results export: Survey results can be exported as PowerPoint presentations, XLS files, and CSV files. · appinio.com, 1 Oct 2026
Security controls: Appinio states that it encrypts data at rest and in transit, SSL-secures application traffic, applies least-privilege access, and enforces multi-factor authentication on its tools. · appinio.com, 1 Oct 2026
Security hosting: Appinio hosts its application on Amazon Web Services and uses GuardDuty, CloudWatch, and CloudTrail. · appinio.com, 1 Oct 2026
Support: Appinio research consultants review submitted surveys within one working day and provide recommendations or adjustments. · appinio.com, 1 Oct 2026
Survey distribution: Link Surveys can be shared through a custom link or QR code with the customer’s own audience. · appinio.com, 1 Oct 2026
Survey limits: Standard Surveys support up to 90 questions and more than 20 question types, while Short Surveys support up to 13 questions. · appinio.com, 1 Oct 2026

Where Appinio stands on Freedom251

Market Research Software#2 of 59