Appinio is an AI-powered market research platform that combines survey tools with support from research experts. Users can create surveys, analyze and export results, build customized reports, and share insights in real time. Standard Surveys allow up to 90 questions and more than 20 question types; Short Surveys allow up to 13 questions. Link Surveys can be distributed to a customer's audience through a custom link or QR code. Results can be exported as PowerPoint presentations, XLS files, and CSV files. Automated research methods include MaxDiff, Conjoint, and Mental Availability. Consultants review submitted surveys within one working day and may recommend adjustments. Appinio says it operates in more than 190 markets and has collected over 2 billion opinions from more than 38 million consumers. Its solutions serve enterprises, scaleups, agencies, consultancies, and organizations across industries including FMCG, pharma, finance, and technology. Pricing is on request, although a free plan is listed. The consumer app is free to download and use.
Who it is for
Appinio suits organizations conducting consumer research, including enterprises, scaleups, agencies, and consultancies. It may also suit teams seeking expert review alongside survey tools.
What is good
- Standard Surveys allow up to 90 questions.
- Short Surveys allow up to 13 questions.
- Exports include PowerPoint, XLS, and CSV.
- Consultants review submissions within one working day.
- A free plan is listed.
What to know first
- Pricing is available on request.
- Standard Surveys are limited to 90 questions.
- Short Surveys are limited to 13 questions.
Verdict
Appinio brings survey creation, analysis, exports, and consultant review into a market research platform. Pricing is on request, and a free plan is listed.
Appinio plans and pricing
All plansCompared on market research software
- Free plan
- No
- Panel access
- Yes
- Conjoint analysis
- Yes
- Advanced segmentation
- Yes
- Reporting level
- advanced
