Questback Employee Experience

Questback Employee Experience is a workplace feedback platform for companies running employee surveys and recurring pulse checks. It is best suited to organisations that want analytics, follow-up planning and API-connected workflows in one programme. The breadth is useful, but custom pricing and one-user allocations make commercial terms important to settle before choosing it.

Overview

Questback’s employee survey solution is intended to help organisations improve engagement, retention and workplace culture by gathering and analysing staff feedback. Tailorable templates, engagement surveys, anonymous responses and benchmarking support more than one-off questionnaires. Action planning adds a route from findings to follow-up, although the software cannot ensure that managers act on what employees say.

Questback began in Norway in 2000 and says Questback Essentials is its core solution today. Employee Experience is aimed at companies: Questback says trial accounts are not for private or individual use.

Key features

Recurring feedback and action

Pulse surveys collect regular signals about sentiment, engagement and wellbeing, helping organisations identify issues and respond. Paired with action planning and benchmarking, they support a continuing feedback cycle. That is a stronger fit for teams seeking to monitor workplace conditions over time than for a buyer who only needs a simple one-off survey.

Analytics and integrations

Questback describes its analytics as using generative AI to provide real-time insights into patterns and trends. The Public API supports survey management, invitations and response retrieval for use with apps, CRMs, analytics tools or data pipelines. OAuth 2.0 authentication requires a client ID and client secret to acquire a token, so connected workflows will suit organisations able to manage API credentials and integration work.

Security and support

Questback says it is GDPR-compliant and hosts data in ISO-certified data centres in Germany. It describes encryption at rest and in transit, audit logs, SAML 2.0, single sign-on and multi-factor authentication. These controls address common organisational security requirements; professional consulting is offered in the customer’s language, and the Business plan includes extended support.

Pricing

Questback is paid, with pricing on request, and offers a 14-day trial. There is no free plan. The displayed EX plans each allocate one user: EX Starter includes 5 hours of InsightLab, EX Business 10 hours, and EX Enterprise 15 hours. Prices are custom pricing for all three.

The higher tiers show more InsightLab hours, while Business also includes extended support. The one-user allocation across these plans is a material constraint for organisations expecting several people to work in the account. InsightLab is included only when explicitly stated in the agreement, so confirm both the number of users and whether those hours are part of the proposed terms. The trial gives companies a short evaluation window, not an ongoing free tier.

Platforms

Questback Employee Experience is available on web and through an API. The API can connect survey activity and responses to other systems, but it is not a substitute for confirming which integrations your organisation can support.

Who it's for

Choose Questback if you are a company building a recurring employee feedback programme and need pulse surveys, analytics, action planning and a path to connect survey data to other tools. It is less compelling for individuals, buyers seeking a free ongoing plan, or teams that need multi-user access without first confirming how the one-user plan allocation works.

Pros and cons

Pros

• Pulse surveys, engagement surveys and anonymous responses support recurring and varied employee feedback.
• Action planning and benchmarking extend the workflow beyond collecting responses.
• The Public API supports survey management, invitations and response retrieval for connected workflows.
• Security controls include encryption, audit logs, SAML 2.0, single sign-on and multi-factor authentication.

Cons

• Custom pricing makes it harder to compare costs before speaking with Questback.
• Each displayed EX plan lists one user, which may not suit a broader team without different terms.
• InsightLab hours count only when explicitly included in the agreement.
• The 14-day trial is not a free plan, and trial accounts are intended for companies rather than individuals.

Alternatives

For a wider shortlist, browse Employee Feedback Software, Employee Survey Software or Survey Software.

• Jackpoll is a free option with public MIT-licensed frontend, API and deployment stacks, and web, mobile, API and self-hosted platforms; consider it if those licensing and hosting choices matter more than Questback’s paid employee-experience plans.
• FeedbackPulse has a free tier for up to 10 employees, with five active or scheduled surveys, an employee directory, kudos recognition and basic dashboards; it may suit smaller teams prioritising a free starting point.
• Qualtrics offers an individual free plan with one user, three active surveys and 500 total responses; choose it when those personal survey limits fit better than an employee-programme plan.
• SoGoSurvey has a free tier capped at 15 projects per year, 100 responses per project, 200 responses per year and 200 emails per year; its Pro plan is $99 a month. It is worth considering when those published project and response terms fit your needs.
• QuestionPro offers a free Essentials plan with one user, 200 responses per survey and 30 question types, plus an Advanced plan at $99 a month billed annually; it suits buyers who can work within those response terms or want a stated paid price.
• Sogolytics offers a free plan with 15 projects per year, 100 responses per project, 200 responses per year and 200 emails per year; consider it when those caps are appropriate.
• EchoSpan is another option for survey and feedback needs.
• Gallup Access is a paid workplace subscription with options provided through its Business Development team; consider it if you prefer to pursue subscription terms through that route.

Verdict

Questback Employee Experience is a strong candidate for companies that want recurring employee feedback, analytics, action planning and API access in a single programme. Its main reason to choose it is the combination of survey follow-through and connected workflows; its main reason to look elsewhere is the uncertainty around custom pricing and whether a one-user plan allocation and InsightLab terms fit your organisation.