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CleverTap vs SAS Customer Intelligence 360

Both stand on marketing automation software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

CleverTap

Free trial AndroidAPIiPhone+1

CleverTap brings messaging, analytics, experimentation, personalization, and orchestration together across many channels. The platform offers broad integrations and SDK coverage, but pricing and some capabilities depend on plan or add-ons.

Visit CleverTap

SAS Customer Intelligence 360

Paid AndroidAPIiPhone+1

SAS Customer Intelligence 360 brings audience management, journey planning, decisioning, and marketing analytics into one platform. Organizations considering it should review its on-request pricing and cloud delivery model.

Visit SAS Customer Intelligence 360

The facts

CleverTapSAS Customer Intelligence 360
Free planA free trialNot published
Open sourceNot publishedNot published
Runs onAndroid, API, iPhone, WebAndroid, API, iPhone, Web
Lowest paid planCore: $85 a monthFree or on request
Plans published31
MakerCleverTapSAS Customer Intelligence 360
Websiteclevertap.comdeveloper.sas.com
On marketing automation software#31 of 130#35 of 130

CleverTap: what it does well

  • Supports push, email, WhatsApp, SMS, and more
  • Behavioral analytics include funnels, cohorts, and sessions
  • SDKs cover Android, iOS, Flutter, and JavaScript
  • Lists GDPR, CCPA, SOC 2, ISO 27001, and HIPAA compliance
  • Provides role-based access and campaign approvals

What to know first

  • No free plan
  • Core costs 85.00 USD monthly
  • Taxes apply and add-ons are excluded

SAS Customer Intelligence 360: what it does well

  • Supports audience targeting with a hybrid data architecture
  • Orchestrates journeys across customer touchpoints
  • Includes decision templates and real-time decision intelligence
  • Offers REST connectors for external applications
  • Includes configurable security and retention controls

What to know first

  • Pricing is available on request
  • Platform delivery is cloud-based

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